The Art of Tasting x The Art of Promo

PromZ Product Première on 21 and 22 January 2026 in Breda

On 21 and 22 January 2026, PromZ Product Première will once again kick off the trade fair season at Breepark Breda in the Netherlands. The event brings together promotional product suppliers, distributors, workwear specialists and buyers to discover new products, explore collections and gather inspiration for the coming season.

This year’s newly conceived theme, ‘The Art of Promo’, forms the central theme, ‘an ode to craftsmanship, creativity and attention, both to the product and to the relationship behind it’, as the organisers put it. ‘The Art of Tasting’ is a tasteful addition to this theme – a new concept that literally makes you ‘want more’.

The idea behind The Art of Tasting fits seamlessly with this year’s overarching theme: The Art of Promo. While the fair resembles a modern museum full of stories – with an ‘Art of Promo Gallery’ – The Art of Tasting invites visitors to pause for a moment and experience what brands have to offer with all their senses. This atmospheric pavilion, located in the Christmas section of the trade fair, focuses on tasting, tranquillity and connection. The theme emphasises innovation, quality and sustainability, but above all attention and tranquillity. ‘The Art of Tasting’ aims to offer exhibitors an eye-catching platform where they can not only showcase their products, but also allow visitors to truly experience them.

The Art of Promo Gallery is home to ‘The Promo Collection’. Here, the industry’s most beautiful products are immortalised as true works of art. Each painting presents a product in a new light as a masterpiece to be seen and admired. Visitors can stroll through the collection and discover how each product tells its own story.

The PromZ Product Première is structured around three core categories: branded goods, workwear, and Christmas and end-of-year products. For more information, visit: www.promzpremiere.com