{"id":29628,"date":"2023-01-11T09:44:30","date_gmt":"2023-01-11T08:44:30","guid":{"rendered":"https:\/\/psi-network.de\/focus-practical-knowledge\/"},"modified":"2025-02-25T13:04:09","modified_gmt":"2025-02-25T12:04:09","slug":"focus-practical-knowledge","status":"publish","type":"page","link":"https:\/\/psi-network.de\/en\/focus-practical-knowledge\/","title":{"rendered":"Focus: Practical knowledge"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">PSI 2025 &#8211; Moment of truth: Price alone does not sell Pt. 1<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Stunde der Wahrheit: Der Preis allein verkauft nicht.\" src=\"https:\/\/player.vimeo.com\/video\/1044781969?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">PSI 2025 &#8211; Moment of truth: Price alone does not sell Pt. 2<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Stunde der Wahrheit: Der Preis allein verkauft nicht. Pt. 2\" src=\"https:\/\/player.vimeo.com\/video\/1044987328?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">PSI 2025 &#8211; Using AI successfully in everyday working life<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - KI erfolgreich im Arbeitsalltag nutzen\" src=\"https:\/\/player.vimeo.com\/video\/1044786511?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">PSI 2025 &#8211; On a first-name basis with your customers<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Auf Du und Du mit Deinen Kunden.\" src=\"https:\/\/player.vimeo.com\/video\/1045126517?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Tradition meets innovation<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Tradition trifft Innovation.\" src=\"https:\/\/player.vimeo.com\/video\/1045128345?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; You need to have this on your screen<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Das m\u00fcsst Ihr auf dem Schirm haben.\" src=\"https:\/\/player.vimeo.com\/video\/1045129848?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Trend vegan printing: When notebooks go on the plant. Innovations with the V-Label<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Trend veganes Drucken: Wenn Notizb\u00fccher auf die Pflanze kommen. Innovationen mit dem V-Label.\" src=\"https:\/\/player.vimeo.com\/video\/1045133181?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Am I allowed to do that? Legally compliant use of AI applications<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Darf ich das? Rechtskonforme Nutzung von KI-Anwendungen\" src=\"https:\/\/player.vimeo.com\/video\/1045136933?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Professional and convincing communication in the acquisition process<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Professionelle und \u00fcberzeugende Kommunikation im Akquisitionsprozess.\" src=\"https:\/\/player.vimeo.com\/video\/1045365139?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Just a mindshift away from better sales<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Nur einen Mindshift weg von besseren Verk\u00e4ufen\" src=\"https:\/\/player.vimeo.com\/video\/1045375062?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Feel it: The effect of paper and grammages<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Feel it: Die Wirkung von Papier und Grammaturen.\" src=\"https:\/\/player.vimeo.com\/video\/1045400520?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; First touch, full story: When packaging makes you curious about the content<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - First touch, full story: Wenn Packaging neugierig auf den Inhalt macht.\" src=\"https:\/\/player.vimeo.com\/video\/1045401609?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Go green: Fit for the future through sustainable transformation<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Go green:  Zukunftsf\u00e4hig durch nachhaltige Transformation.\" src=\"https:\/\/player.vimeo.com\/video\/1045402389?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">ARCHIVE 2024<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Reality Check: <br>Women in the promotional products industry<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2024 - Reality Check: Women in the promotional products industry | EN\" src=\"https:\/\/player.vimeo.com\/video\/901135739?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A panel discussion with Kathrin St\u00fchmeyer-Halfar, Yvonne Bouguila, Manuel Potter and Emily Whigham.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Lutz Gathmann<br>The new EU product safety regulation<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2024 - The new EU product safety regulation | EN\" src=\"https:\/\/player.vimeo.com\/video\/901143116?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The EU has adopted a new regulation for general product safety. The new regulation on the safety of consumer products will apply throughout the EU from 23 December 2024. What changes will companies in the promotional products industry face?<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Boudewijn Graveland<br>The power of branding<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2024 - The power of branding | EN\" src=\"https:\/\/player.vimeo.com\/video\/901157125?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>How does product branding make a difference and how can companies use it to set themselves apart from the competition.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Martin Schittko<br>What merchandise can do today and what needs to be taken into account when developing textile lines for sports clubs.<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI_Forum_10_Merchandise_EN\" src=\"https:\/\/player.vimeo.com\/video\/901456992?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>That&#8217;s why Eintracht Frankfurt is focussing on sustainability with its Greenkeeper concept.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Kira H\u00e4drich<br>Strategic Packaging Design: Because &#8220;something with a logo on it&#8221; isn&#8217;t enough<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2024 - Strategic Packaging Design: Because \u201csomething with a logo on it\u201d isn\u2019t enough. | EN\" src=\"https:\/\/player.vimeo.com\/video\/901479669?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>What decisive difference does strategic packaging design make to brand perception and sales promotion? Important basics on strategic aspects, graphic principles and legal requirements.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Oliver Friedrichs<br>Product Compliance in Online Shops<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2024 - Product compliance in the online shop | EN\" src=\"https:\/\/player.vimeo.com\/video\/901537963?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>How online shop operators can protect themselves against warnings from competitors, warning lawyers or market surveillance authorities.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Kai Timpe<br>Digital color and material management for promotional items<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2024 - Digital color and material management for promotional items. | EN\" src=\"https:\/\/player.vimeo.com\/video\/901837348?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Increasing quality, efficiency and sustainability through end-to-end digital, collaborative product development.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Lutz Gathmann<br>Product design for promotional items: Find out what needs to be taken into account for successful product development<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI_Forum_23_Produktdesign_EN\" src=\"https:\/\/player.vimeo.com\/video\/901844766?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>How can a special product be designed as an advertising medium? And how can the design and procurement process be organised in such a way that unpleasant surprises are avoided?<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Dr. Arun Kapoor<br>The EU Toy Regulation and the digital product passport: This is what you need to know now<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2024 - EU Toy Regulation and the digital product passport. This is what you need to know now. | EN\" src=\"https:\/\/player.vimeo.com\/video\/901866051?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The EU Toy Safety Regulation tightens chemical requirements and will introduce the digital product passport. Our expert explains the challenges now facing the promotional products industry.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Thorsten Bastian<br>AI is changing the world. How artificial intelligence really supports your own marketing when generating text and images <\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI_Forum_27_KI_EN\" src=\"https:\/\/player.vimeo.com\/video\/901880425?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>How to use programmes such as ChatGPT to find topics and create text and how to use image generation programmes such as Midjourney for your own purposes.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Caroline Z\u00f6ller &amp; Eveline M\u00fcller<br>Comprehensibility and empathy in texts as an integral part of corporate communication<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2024 - Comprehensibility and empathy in texts as an integral part of corporate communication. | EN\" src=\"https:\/\/player.vimeo.com\/video\/901888453?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Thorsten Bastian<br>How to SEO &#8211; this is how search engines work and how you can find the right search words for your website<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2024 - How to SEO. This is how search engines work and how you can find the right search words for your website. | EN\" src=\"https:\/\/player.vimeo.com\/video\/901895742?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>ARCHIVE &#8211; PSI 2023<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\">Thorsten Bastian<br>Website as a sales engine in 2023.<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI - Website sales engine in 2023. How do you turn website visitors into customers? And your web store?\" src=\"https:\/\/player.vimeo.com\/video\/788639812?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In 2023, a website must be able to do more than just be a business card on the Internet. And a web store must offer much more than simple order processing and colorful images.&nbsp;Thorsten Bastian on the benefits of product and sales videos in the customer journey and with valuable tips for successful lead generation.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Caroline Z\u00f6ller<br>Homemade PR &amp; Public Relations.<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI - Homemade PR &amp; Public Relations. How does press work actually...\" src=\"https:\/\/player.vimeo.com\/video\/788613606?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>How to find the right narrative for the communication goal? How do you write lead stories, provide background and in-depth information? How can a content toolbox help with a company&#8217;s communications strategy? Before answering these questions, there is a communication strategy and goals. And when all this has been worked through, an editor is needed who writes and publishes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-272505ee-fb69-4bf5-8476-8fcf3dd9617d\"><strong>Guido Badjura<br>Is analog yesterday&#8217;s news? This is how accounting goes digital.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI - Is analog yesterday&#039;s news? This is how accounting goes digital.\" src=\"https:\/\/player.vimeo.com\/video\/788261096?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>From advantages of digitization, new interfaces and automatic workflows. Do you want to manage your company successfully in the future? Digitization plays a central role in this. Experience how end-to-end digital processes support you in reducing work steps and simplifying workflows. By using it, you benefit every day from the fact that all current documents remain with you in the company and are archived in an audit-proof manner.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Michael Bromberger<br>Step by Step Digital II: Digitization as a business guarantor. This is how business works  in the age of industry 4.0<\/strong> <strong> <\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI - Step by Step Digital II: Digitization as a business guarantor.\" src=\"https:\/\/player.vimeo.com\/video\/788253713?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Secure order processing, reliable production processes and binding delivery times. This is achieved by standardized workflows and digital processes as fixed components in the order business.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dennis Arntjen<br>Step by Step Digital I: Hybrid Sales in Times of Digital Transformation <\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI - Step by Step Digital I: Hybrid Sales in Times of Digital Transformation.\" src=\"https:\/\/player.vimeo.com\/video\/788245913?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>How to use digitalization for yourself and your sales success without losing sight of the fact that sales is still done by people.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tom Valk<\/strong><br><strong>Image editing without Photoshop? <\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI - Image editing without Photoshop?\" src=\"https:\/\/player.vimeo.com\/video\/787929644?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Is Affinity Photo the quick and easy way to crop or set products? What application is good for designing images for websites and online shops? An assessment of the advantages and disadvantages of image editing software by Tom Valk, trainer and consultant at the Verband Druck und Medien Nord West.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Manuel Potter<\/strong><br><strong>In this way, advertising media become a valuable marketing tool.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI - This is how promotional products become a valuable marketing tool.\" src=\"https:\/\/player.vimeo.com\/video\/787936402?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>How products are created that inspire customers and turn them into true fans. Manuel Potter, Managing Director, Potter Promotion GmbH &amp; Co. KG gives insight into the conception and design department of Potter Promotion. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Lutz Gathmann<\/strong><\/strong><br><strong>Exit or excuse? Are recycled fishing nets, bamboo tableware and bioplastics sustainable materials? <\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI - Way out or excuse? Are recycled fishing nets, bamboo tableware and bioplastics sustainable materials?\" src=\"https:\/\/player.vimeo.com\/video\/787953780?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Designer Lutz Gathmann on the handling, use and certification of bio-plastics, renewable raw materials and alternative materials for promotional products. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PSI 2025 &#8211; Moment of truth: Price alone does not sell Pt. 1 PSI 2025 &#8211; Moment of truth: Price alone does not sell Pt. 2 PSI 2025 &#8211; Using AI successfully in everyday working life PSI 2025 &#8211; On a first-name basis with your customers PSI 2025 &#8211; Tradition meets innovation PSI 2025 &#8211; [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-29628","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Focus: Practical knowledge - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/focus-practical-knowledge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus: Practical knowledge - PSI Network\" \/>\n<meta property=\"og:description\" content=\"PSI 2025 &#8211; 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