{"id":43260,"date":"2026-07-24T13:43:00","date_gmt":"2026-07-24T11:43:00","guid":{"rendered":"https:\/\/psi-network.de\/?page_id=43260"},"modified":"2026-08-10T12:44:20","modified_gmt":"2026-08-10T10:44:20","slug":"know-how","status":"publish","type":"page","link":"https:\/\/psi-network.de\/know-how\/","title":{"rendered":"Know-How"},"content":{"rendered":"    <div class=\"alignfull\">\r\n        <div class=\"content content--raw\">\r\n            <div class=\"content__wrapper\">\r\n                <div class=\"teaser-list teaser-list--horizontal\">\r\n                                            <div class=\"teaser-list__item\" id=\"psi-teaser-1\">\r\n                                                        <div class=\"teaser-list__item-wrapper\">\r\n                                <div class=\"teaser-list__content\">\r\n                                                                            <h1>PSI Media Guide<\/h1>\n<h2>Ihre Marke. Ihre Zielgruppe. Ihre Reichweite.<\/h2>\n<p>Die PSI Medien geh\u00f6ren zu den f\u00fchrenden Kommunikationsplattformen der europ\u00e4ischen Werbeartikelwirtschaft. Mit dem <strong>PSI Journal<\/strong>, dem <strong>w\u00f6chentlichen PSI <\/strong><strong>Business Newsletter<\/strong>, den digitalen Plattformen <strong>psi-network.de<\/strong>, <strong>psi-messe.com<\/strong> und <strong>psiproductfinder.de<\/strong> erreichen Sie Ihre Zielgruppe genau dort, wo sie sich informiert, vernetzt und Gesch\u00e4ftsentscheidungen trifft.<\/p>\n<p>Unsere Medien sprechen Gesch\u00e4ftsf\u00fchrer, Eink\u00e4ufer, Marketing- und Vertriebsexperten sowie weitere Entscheider aus den Mitgliedsunternehmen des PSI in ganz Europa und dar\u00fcber hinaus an. Dadurch profitieren Sie von einer zielgerichteten Kommunikation mit minimalen Streuverlusten und maximaler Relevanz.<\/p>\n<p>Als f\u00fchrendes europ\u00e4isches Netzwerk der Werbeartikelwirtschaft bietet PSI ein einzigartiges crossmediales Medienportfolio \u2013 von Print und digitalen Medien \u00fcber ePaper und E-ommerce bis hin zu Events, der PSI Messe und weiteren Branchenformaten. So schaffen wir ganzj\u00e4hrig Sichtbarkeit f\u00fcr Ihre Marke, unterst\u00fctzen erfolgreiche Produkteinf\u00fchrungen und verbinden Sie mit den relevanten Entscheidern der Branche.<\/p>\n<p><strong>Nutzen Sie die Reichweite, Glaubw\u00fcrdigkeit und Branchenkompetenz der PSI <\/strong><strong>Medien, um Ihre Markenbekanntheit zu steigern, neue Gesch\u00e4ftskontakte zu g<\/strong><strong>ewinnen und Ihr Unternehmen nachhaltig im europ\u00e4ischen Werbeartikelmarkt zu <\/strong><strong>positionieren.<\/strong><\/p>\n                                                                                                                <a class=\"btn btn-secondary\" href=\"https:\/\/psi-network.de\/gute-gruende-fuer-das-psi\/\" target=\"_self\">\r\n                                            Jetzt PSI Mitglied werden                                            <i class=\"icon-arrow-alt-circle-right-regular\"><\/i>\r\n                                        <\/a>\r\n                                                                    <\/div>\r\n                                                            <\/div>\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-3d37c6b899f44a457cda527428d0eeea\">Fokus: Praxiswissen<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"section-1\" class=\"wp-block-group vimeo-slider\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">PSI 2025 &#8211; Stunde der Wahrheit: Der Preis allein verkauft nicht Pt. 1<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Stunde der Wahrheit: Der Preis allein verkauft nicht.\" src=\"https:\/\/player.vimeo.com\/video\/1044781969?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">PSI 2025 &#8211; Stunde der Wahrheit: Der Preis allein verkauft nicht Pt. 2<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Stunde der Wahrheit: Der Preis allein verkauft nicht. Pt. 2\" src=\"https:\/\/player.vimeo.com\/video\/1044987328?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">PSI 2025 &#8211; KI erfolgreich im Arbeitsalltag nutzen<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - KI erfolgreich im Arbeitsalltag nutzen\" src=\"https:\/\/player.vimeo.com\/video\/1044786511?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">PSI 2025 &#8211; Auf Du und Du mit Deinen Kunden<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Auf Du und Du mit Deinen Kunden.\" src=\"https:\/\/player.vimeo.com\/video\/1045126517?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Tradition trifft Innovation<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Tradition trifft Innovation.\" src=\"https:\/\/player.vimeo.com\/video\/1045128345?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Das m\u00fcsst Ihr auf dem Schirm haben<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Das m\u00fcsst Ihr auf dem Schirm haben.\" src=\"https:\/\/player.vimeo.com\/video\/1045129848?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Trend veganes Drucken: Wenn Notizb\u00fccher auf die Pflanze kommen. Innovationen mit dem V-Label<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Trend veganes Drucken: Wenn Notizb\u00fccher auf die Pflanze kommen. Innovationen mit dem V-Label.\" src=\"https:\/\/player.vimeo.com\/video\/1045133181?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Darf ich das? Rechtskonforme Nutzung von KI-Anwendungen<\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Darf ich das? Rechtskonforme Nutzung von KI-Anwendungen\" src=\"https:\/\/player.vimeo.com\/video\/1045136933?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Professionelle und \u00fcberzeugende Kommunikation im Akquisitionsprozess<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Professionelle und \u00fcberzeugende Kommunikation im Akquisitionsprozess.\" src=\"https:\/\/player.vimeo.com\/video\/1045365139?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Nur einen Mindshift weg von besseren Verk\u00e4ufen<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Nur einen Mindshift weg von besseren Verk\u00e4ufen\" src=\"https:\/\/player.vimeo.com\/video\/1045375062?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Feel it: Die Wirkung von Papier und Grammaturen<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Feel it: Die Wirkung von Papier und Grammaturen.\" src=\"https:\/\/player.vimeo.com\/video\/1045400520?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; First touch, full story: Wenn Packaging neugierig auf den Inhalt macht<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - First touch, full story: Wenn Packaging neugierig auf den Inhalt macht.\" src=\"https:\/\/player.vimeo.com\/video\/1045401609?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI 2025 &#8211; Go green: &nbsp;Zukunftsf\u00e4hig durch nachhaltige Transformation<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Go green:  Zukunftsf\u00e4hig durch nachhaltige Transformation.\" src=\"https:\/\/player.vimeo.com\/video\/1045402389?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-412cf97a6a2ec18547792d9299d919cc\">Fokus: Mehrwert<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entdecken Sie die gesamte Programmvielfalt der PSI 2026. Jederzeit abrufbar: aktuelle Infos, Wissenswertes und Best Practice aus der Branche mit Mehrwert f\u00fcr Ihr Werbeartikel-Business!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"section-2\" class=\"wp-block-group vimeo-slider\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">PSI 2026 Highlights<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Highlights from PSI 2026\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/m_C2NLQfHGg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PSI Academy Awards Aftermovie<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI Academy Awards Aftermovie\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GF6N3fHxHl8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">PSI Academy Awards Jury Sitzung<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI Academy Awards Jury Sitzung\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4jErh4q6qBE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-8c49e7530057cd533cf8120089cba32d\">Fokus: Nachhaltigkeit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entdecken Sie die gesamte Programmvielfalt der PSI 2025. Jederzeit abrufbar: Aktuelle Entwicklungen rund um die Nachhaltigkeitsbestrebungen der Branche.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"section-3\" class=\"wp-block-group vimeo-slider\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong> Go green: Zukunftsf\u00e4hig durch nachhaltige Transformation.<br><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PSI 2025 - Go green:  Zukunftsf\u00e4hig durch nachhaltige Transformation.\" src=\"https:\/\/player.vimeo.com\/video\/1045402389?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fokus: Praxiswissen PSI 2025 &#8211; Stunde der Wahrheit: Der Preis allein verkauft nicht Pt. 1 PSI 2025 &#8211; Stunde der Wahrheit: Der Preis allein verkauft nicht Pt. 2 PSI 2025 &#8211; KI erfolgreich im Arbeitsalltag nutzen PSI 2025 &#8211; Auf Du und Du mit Deinen Kunden PSI 2025 &#8211; Tradition trifft Innovation PSI 2025 &#8211; [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-43260","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Know-How - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/know-how\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Know-How - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Fokus: Praxiswissen PSI 2025 &#8211; 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