{"id":27536,"date":"2019-11-05T00:00:00","date_gmt":"2019-11-04T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2019\/11\/05\/everything-veggie-nah-vegan\/"},"modified":"2022-12-12T15:44:59","modified_gmt":"2022-12-12T14:44:59","slug":"everything-veggie-nah-vegan","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2019\/11\/05\/everything-veggie-nah-vegan\/","title":{"rendered":"Everything veggie? Nah, vegan!"},"content":{"rendered":"\n<p>In 2018, about one million people in the German-speaking population over 14 years of age said they would consider themselves vegan or someone who mostly eliminates animal products. The number of people who like at least some vegan products and prefer them to conventional ones is on the rise. As a result, the demand for a selection free of animal ingredients continues to grow, too.<\/p>\n\n\n\n<p>Among those who have recognised this trend are the Berlin-based online printers <a href=\"http:\/\/www.deinestadtklebt.de\">DeineStadtKlebt.de<\/a>, who specialise in the production of stickers and labels using digital, offset and screen printing. Their product range includes adhesive films of all kinds as well as advertising materials such as flyers, postcards, banners and posters. Sustainability plays an important role in all of the company&#8217;s production areas. That\u2019s what made a vegan product such a good fit for their portfolio.<\/p>\n\n\n\n<p>To ensure that the base material for the stickers is really free of animal products, the printers have it produced separately. In turn, the stickers that get produced with it are now allowed to bear the official \u201cV-Label\u201d seal of quality issued by <a href=\"https:\/\/www.v-label.eu\/de\">ProVeg Germany<\/a>, the largest advocacy group representing the interests of people with a vegetarian or vegan lifestyle in Germany.<\/p>\n\n\n\n<p>Standard sticker production commonly uses animal ingredients: components such as horn and bone fragments are frequently used as bleaching agents in order to achieve the highest possible degree of whiteness on surface layers and substrates. Adhesives often contain casein, which increases the flowability of the adhesive. In the vegan film from DeineStadtKlebt.de, all the common animal ingredients in stickers have been replaced by synthetic or plant-based ingredients. What\u2019s more, it can be infinitely recycled, making it one hundred per cent recyclable. The eco-balance of the PE film used is thus much better than that of PVC film.<\/p>\n\n\n\n<p><strong>Declaration of animal substances not mandatory in Germany<\/strong><\/p>\n\n\n\n<p>Terms like vegetarian or vegan can\u2019t be relied on right now: The ministry responsible for consumers agreed on a definition in 2016 that also considers the substances used in production, but this terminology is far from being codified in the law. Consumers and producers alike are feeling uncertain as a result, making it even more important to create transparency and clarity with a label. The V-Label is an internationally recognised and protected brand and considered great guidance in the veggie market. Since late 2018, ProVeg Germany also allows the labelling of non-food products.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.deinestadtklebt.de\/\">DeineStadtKlebt.de<\/a> jumped on the opportunity to start assuring prospective buyers of vegan stickers that these really are free of animal ingredients. The stickers bearing the V-Label are available at the online shop of DeineStadtKlebt.de; depending on the number copies, they\u2019re produced with digital or offset printing.<\/p>\n\n\n\n<p>In a <a href=\"https:\/\/www.youtube.com\/watch?time_continue=10&amp;v=J8HWn2dJyis\">video<\/a>, Paul K\u00fcndiger, the founder of <a href=\"https:\/\/www.deinestadtklebt.de\/\">DeineStadtKlebt.de<\/a>, explains why he cares so much about veganism and why the industry is shrouded in silence when it comes to print products. <\/p>\n\n\n\n<p>Image and video: <a href=\"https:\/\/www.deinestadtklebt.de\/\">DeineStadtKlebt.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2018, about one million people in the German-speaking population over 14 years of age said they would consider themselves vegan or someone who mostly eliminates animal products. The number of people who like at least some vegan products and prefer them to conventional ones is on the rise. As a result, the demand for [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[355],"tags":[],"class_list":["post-27536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything veggie? Nah, vegan! - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2019\/11\/05\/everything-veggie-nah-vegan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything veggie? Nah, vegan! - PSI Network\" \/>\n<meta property=\"og:description\" content=\"In 2018, about one million people in the German-speaking population over 14 years of age said they would consider themselves vegan or someone who mostly eliminates animal products. The number of people who like at least some vegan products and prefer them to conventional ones is on the rise. 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Verantwortlich f\u00fcr die Redaktion verschiedener Corporate Blogs, recherchiert und schreibt Caroline Z\u00f6ller \u00fcber Fachthemen in den Bereichen visuelle Kommunikation, Textilien, Packaging und Digital Signage. Au\u00dferdem ist sie Gr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin der K\u00f6lner Kommunikationsagentur Forteam. Als Spezialistin f\u00fcr l\u00f6sungsorientierte Kommunikationsberatung macht sie sich stark f\u00fcr Konzepte, die die Bed\u00fcrfnisse der Kunden und Inhalte in den Vordergrund stellen. Sie hat Expertise in Handelskommunikation und ber\u00e4t Unternehmen in Sachen Digitale Transformation. Seit 2005 besch\u00e4ftigt sie sich mit visueller Kommunikation als Mittel zur Emotionalisierung.\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/author\\\/czoeller\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Everything veggie? 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