{"id":27556,"date":"2019-12-05T00:00:00","date_gmt":"2019-12-04T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2019\/12\/05\/how-old-clothes-are-transformed-into-new-fashions\/"},"modified":"2022-12-12T15:45:32","modified_gmt":"2022-12-12T14:45:32","slug":"how-old-clothes-are-transformed-into-new-fashions","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2019\/12\/05\/how-old-clothes-are-transformed-into-new-fashions\/","title":{"rendered":"How old clothes are transformed into new fashions"},"content":{"rendered":"\n<p>There is so much clothing in the world of which less than 1 percent is actually recycled. Most of it finishes up on a waste heap somewhere. The Swedish company <a href=\"https:\/\/renewcell.com\">Re:newcell<\/a> took up this challenge and created Circulose as a reaction to the waste problem faced by our affluent society and knowing the large amount of textile fibres out there that could be exploited. Circulose is made exclusively of textiles that have been discarded and broken down to provide new raw materials for making fresh garments &#8211; over and over again in accordance with the <a href=\"https:\/\/c2c-ev.de\">Cradle2Cradle principle<\/a>.<\/p>\n\n\n\n<p>Circulose\u2019s production process starts with donated garments that preferably contain a high proportion cotton or rayon. The donated clothing then has all its buttons, rivets, artificial fibres, applications and zippers removed before being shredded and broken down to its fibre components, de-colourised and turned into a textile slurry. This slurry is dried in the form of rectangular sheets. Manufacturers then turn this new textile raw material into clothing again, thus completing the loop.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_02_Circulose_NORDIN-RENEWCELL-web-1.jpg\" alt=\"\" class=\"wp-image-1147\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_02_Circulose_NORDIN-RENEWCELL-web-1.jpg 1000w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_02_Circulose_NORDIN-RENEWCELL-web-1-300x200.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_02_Circulose_NORDIN-RENEWCELL-web-1-768x512.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_02_Circulose_NORDIN-RENEWCELL-web-1-507x338.jpg 507w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_02_Circulose_NORDIN-RENEWCELL-web-1-675x450.jpg 675w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_02_Circulose_NORDIN-RENEWCELL-web-1-900x600.jpg 900w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_02_Circulose_NORDIN-RENEWCELL-web-1-540x360.jpg 540w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_02_Circulose_NORDIN-RENEWCELL-web-1-720x480.jpg 720w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_02_Circulose_NORDIN-RENEWCELL-web-1-930x620.jpg 930w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Renewcell. Photo by: Emil Nordin<\/figcaption><\/figure>\n\n\n\n<p>Re:newcell explains that their in-house recycling process is considerably more sustainable than traditional methods of producing textile fibres. Their approach requires less water and chemicals and generates lower levels of CO2, saving both resources and the environment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_03_Circulose_NORDIN-RENEWCELL-web-5.jpg\" alt=\"\" class=\"wp-image-1149\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_03_Circulose_NORDIN-RENEWCELL-web-5.jpg 1000w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_03_Circulose_NORDIN-RENEWCELL-web-5-300x200.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_03_Circulose_NORDIN-RENEWCELL-web-5-768x512.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_03_Circulose_NORDIN-RENEWCELL-web-5-507x338.jpg 507w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_03_Circulose_NORDIN-RENEWCELL-web-5-675x450.jpg 675w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_03_Circulose_NORDIN-RENEWCELL-web-5-900x600.jpg 900w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_03_Circulose_NORDIN-RENEWCELL-web-5-540x360.jpg 540w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_03_Circulose_NORDIN-RENEWCELL-web-5-720x480.jpg 720w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_03_Circulose_NORDIN-RENEWCELL-web-5-930x620.jpg 930w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Renewcell.  Photo by: Emil Nordin<\/figcaption><\/figure>\n\n\n\n<p>The Swedish Circulose plant currently produces about 7000 tonnes of slurry per year without using any new products or fresh textile fibres whatsoever. The recycling process can be repeated up to seven times using the fibres contained in the loop. Up to 99 percent less water is used than when manufacturing new cotton. Circulose is certified, biodegradable, recyclable, and has similar properties to conventional cotton fibres.<\/p>\n\n\n\n<p>An initial basic Circulose collection was presented at the international fashion fair <a href=\"http:\/\/www.premierevision.com\/en\/\">Premi\u00e8re Vision<\/a> in Paris. Re:newcell is currently working on joint projects with other brands to be able to distribute their product more broadly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_04_Circulose__DSC8280.jpg\" alt=\"\" class=\"wp-image-1151\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_04_Circulose__DSC8280.jpg 1000w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_04_Circulose__DSC8280-300x200.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_04_Circulose__DSC8280-768x512.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_04_Circulose__DSC8280-507x338.jpg 507w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_04_Circulose__DSC8280-675x450.jpg 675w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_04_Circulose__DSC8280-900x600.jpg 900w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_04_Circulose__DSC8280-540x360.jpg 540w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_04_Circulose__DSC8280-720x480.jpg 720w, https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_04_Circulose__DSC8280-930x620.jpg 930w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Sustainable resources are also stimulating discussions about future textile manufacturing scenarios at the up-coming PromoTex Expo. On stand L15 in Hall 12, Pure Waste Textiles (link https:\/\/www.purewastetextiles.com) will be presenting ecologically sustainable and up to 100 percent recycled yarns, fabrics and ready-to-garments made from textile waste. They will also be represented by a recycling project on the Textile Campus in Hall 12, stand N59. <\/p>\n\n\n\n<p>Like Re:newcell, Pure Waste Textiles\u2019 goal is to reduce the need for growing natural resources like cotton to cater for the needs of the textile industry and to offer consumers sustainable alternatives to fast fashion. Here too, the company\u2019s focus is on utilising materials left over from textile production and creating sustainable products.<\/p>\n\n\n\n<p>Images: Circulose \/ Re:newcell<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is so much clothing in the world of which less than 1 percent is actually recycled. Most of it finishes up on a waste heap somewhere. The Swedish company Re:newcell took up this challenge and created Circulose as a reaction to the waste problem faced by our affluent society and knowing the large amount [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[367,368],"tags":[],"class_list":["post-27556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How old clothes are transformed into new fashions - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2019\/12\/05\/how-old-clothes-are-transformed-into-new-fashions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How old clothes are transformed into new fashions - PSI Network\" \/>\n<meta property=\"og:description\" content=\"There is so much clothing in the world of which less than 1 percent is actually recycled. Most of it finishes up on a waste heap somewhere. The Swedish company Re:newcell took up this challenge and created Circulose as a reaction to the waste problem faced by our affluent society and knowing the large amount [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2019\/12\/05\/how-old-clothes-are-transformed-into-new-fashions\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-04T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-12T14:45:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2019\/12\/PTE_Versand_5_12_19__07_01_Circulose_Aufmacher-Circulose.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1110\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Caroline Z\u00f6ller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caroline Z\u00f6ller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2019\\\/12\\\/05\\\/how-old-clothes-are-transformed-into-new-fashions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2019\\\/12\\\/05\\\/how-old-clothes-are-transformed-into-new-fashions\\\/\"},\"author\":{\"name\":\"Caroline Z\u00f6ller\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/59c7344945d220f10d18cae62482fe0d\"},\"headline\":\"How old clothes are transformed into new fashions\",\"datePublished\":\"2019-12-04T23:00:00+00:00\",\"dateModified\":\"2022-12-12T14:45:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2019\\\/12\\\/05\\\/how-old-clothes-are-transformed-into-new-fashions\\\/\"},\"wordCount\":452,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2019\\\/12\\\/05\\\/how-old-clothes-are-transformed-into-new-fashions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/12\\\/PTE_Versand_5_12_19__07_01_Circulose_Aufmacher-Circulose.png\",\"articleSection\":[\"Sustainability\",\"Textiles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2019\\\/12\\\/05\\\/how-old-clothes-are-transformed-into-new-fashions\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2019\\\/12\\\/05\\\/how-old-clothes-are-transformed-into-new-fashions\\\/\",\"name\":\"How old clothes are transformed into new fashions - 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Verantwortlich f\u00fcr die Redaktion verschiedener Corporate Blogs, recherchiert und schreibt Caroline Z\u00f6ller \u00fcber Fachthemen in den Bereichen visuelle Kommunikation, Textilien, Packaging und Digital Signage. Au\u00dferdem ist sie Gr\u00fcnderin und Gesch\u00e4ftsf\u00fchrerin der K\u00f6lner Kommunikationsagentur Forteam. Als Spezialistin f\u00fcr l\u00f6sungsorientierte Kommunikationsberatung macht sie sich stark f\u00fcr Konzepte, die die Bed\u00fcrfnisse der Kunden und Inhalte in den Vordergrund stellen. Sie hat Expertise in Handelskommunikation und ber\u00e4t Unternehmen in Sachen Digitale Transformation. 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