{"id":27561,"date":"2019-12-10T00:00:00","date_gmt":"2019-12-09T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2019\/12\/10\/first-impressions-count\/"},"modified":"2022-12-12T15:46:20","modified_gmt":"2022-12-12T14:46:20","slug":"first-impressions-count","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2019\/12\/10\/first-impressions-count\/","title":{"rendered":"First impressions count"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Whether we are talking about cardboard,\ncellophane, glass or wood, packaging always has a major impact on a product\u2019s\nsuccess, which is why viscom is inviting you along to their packaging theme day.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally, packaging\nshows a product from its best side, to grab the customer\u2019s attention. The\nconsumer can see at a glance just what he is getting: whether it is good\nquality or cheap, sustainable or conventional, or perhaps novel or\nwell-established. The decision to buy ultimately depends on first impressions\nor long-term experience with a product.&nbsp; To\nestablish a brand successfully in the marketplace, you need to find the right\npackaging, which is why viscom has dedicated a whole day of talks, discussions\nand tips to the topic. Packaging and display experts, designers, agencies,\nmanufacturers and clients will all be providing visitors with all sorts of\ndifferent angles on the topic on Wednesday, 8<sup>th<\/sup> January 2020. The\ncurrent trend towards sustainability will be one of the main focuses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A brief\noverview of the agenda:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11.30am \u2013 1pm <\/strong>Forum 13 stage<br>\nTopic panel on \u201cThe latest information on the topic of sustainability in brand\ncommunication.\u201d Moderation: Ute von Buch, publisher and editor-in-chief of creativ\nverpacken. (in German)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11.30am \u2013 12am<\/strong> Sustainability: branding and green labelling\nto win consumers. Gary Parker, Sustainability Group Head Intertek Health,\nEnvironmental &amp; Regulatory Services (HERS). (in English) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12am &#8211; 12.30pm<\/strong> The young brand share makes a charitable\ndonation in accordance with the 1:1 principle for every product purchased. This\ntalk will tell you all about the role sustainable tube packaging plays for the\nsocial brand. A brand case on how the share hand-cream packaging was developed.\nAlexandra E. Wallner, Pirlo Tubes GmbH. (in German)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12.30pm \u2013 1pm<\/strong> Recognising the trend. How the Berlin company Hauptstadtader\nis creating a furore with vegan stickers, and who they interest. Paul K\u00fcndiger,\nCEO, Hauptstadtader GmbH. (in German)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1pm &#8211; 2.30pm<\/strong> PSI Members Only Lounge \u2013 Hall 9, Stand G20 <br>\nPackaging Lunch. Business lunch in the exclusive Members-Only Lounge of PSI, with\nmoderated keynote speeches on the topic of love and social brands. Networking and\ndiscussion with colleagues and experts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.30pm &#8211; 3.30pm<\/strong> Stage PSI Members-Only Lounge \u2013 Halle 9, Stand\nG20<br>\nTopic panel \u201cof advertising, brands and dealing with sustainability.\u201d\nPresentation: Ute von Buch, publisher and editor-in-chief of creativ verpacken.\n(in German)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.30pm \u2013 3pm<\/strong> 360\u00b0 green: sustainability does not just play\na role when it comes to products, but also in the case of packaging. A talk on\nholism and the role of packaging in adding value to a product. Uwe Melichar,\npackaging partner at Factor Design, Hamburg and President of epda &#8211; European\nBrand &amp; Packaging Design Association. (in German)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3pm &#8211; 3.30pm<\/strong> How to look better! How sustainability can\nstrengthen your market position. How-to instructions for your own business.\nIngo Moeller, brand consultant, brand coach. (in German)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can\nregister up to 20<sup>th<\/sup> December 2019 by e-mail: <strong>packaging.vip@viscom-messe.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether we are talking about cardboard, cellophane, glass or wood, packaging always has a major impact on a product\u2019s success, which is why viscom is inviting you along to their packaging theme day. Ideally, packaging shows a product from its best side, to grab the customer\u2019s attention. The consumer can see at a glance just [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":1228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[355,359],"tags":[],"class_list":["post-27561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-technology","category-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First impressions count - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2019\/12\/10\/first-impressions-count\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First impressions count - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Whether we are talking about cardboard, cellophane, glass or wood, packaging always has a major impact on a product\u2019s success, which is why viscom is inviting you along to their packaging theme day. 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