{"id":27575,"date":"2019-12-17T00:00:00","date_gmt":"2019-12-16T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2019\/12\/17\/sustainability-as-a-factor-of-success\/"},"modified":"2022-12-12T15:46:38","modified_gmt":"2022-12-12T14:46:38","slug":"sustainability-as-a-factor-of-success","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2019\/12\/17\/sustainability-as-a-factor-of-success\/","title":{"rendered":"Sustainability as a factor of success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>PSI, PromoTex Expo and viscom are focussing on where the mega-trend\nsustainability is leading the world of advertising and selling, and just how\nfar the green revolution has actually come.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainability is not just a recent\nfad in the world of advertising and selling. It is a responsibility that the\nprotagonists of individual industries are facing up to more and more. Whether we\nare talking about companies\u2019 quality and environmental management, working\nconditions in production plants, environmental initiatives, or environmental\nand social standards that they have defined themselves \u2013 changes have been\nongoing right across the board for many years now. This has of course had a\nprofound effect on the fringe events taking place at PSI, PromoTex Expo and\nviscom which feature innovations, guidelines and practical examples from this\narea. The new \u201cGo Green\u201d theme route, which embraces all three trade fairs,\nenables you to find exhibitors with sustainable products in Halls 9 to 12.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PSI: a<\/strong><strong> fair with\na lasting effect &#8211; a network, that is here to stay<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nowhere else do you find so many\nsustainable companies from the promotional product industry come together as you\ndo at PSI. After all, it is the PSI network that provides a home for the Sustainability\nAwards that have been awarded since 2015. Appropriately, the new \u201cGo Green\u201d theme\nroute leads visitors to the prize winners. Another station \u2013 albeit only on the\nWednesday of the fair and only for PSI members \u2013 is the PSI Members-Only Lounge\nin Hall 9. There are not only numerous \u201cWork &amp; Focus\u201d matters on offer\nthere but also lectures devoted to company sustainability on subjects like \u201cHow\nto look better! How sustainability can strengthen your market position\u201d, or \u201cTotal\ngreen: sustainability is not just important for products but also plays a role\nin their packaging\u201d. This lecture programme is one of the many knowledge benefits\nthat come with PSI membership. This is how PSI has provided its members with\ndata and information from the industry without interruption for 60 years. Moreover,\nPSI has been a continuous institution in the European promotional product\nindustry for six decades now, promoting business and long-term contacts over\nsuch a long period. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PromoTex Expo: fair fashion is more than just\nupcycling and recycling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At PromoTex Expo, it is the textile\ncampus &#8211; one of 17 \u201cGo Green\u201d stations \u2013 that is particularly devoted to the topic\nof sustainability in the textile supply chain. You can find institutions, certifiers,\nyoung brands and their business models in the special area in Hall 12. Here,\nyou can find experts on fair and sustainable textile production, eco-design,\nlabels, certification and the green button. The new governmental textile seal\nfor sustainable clothes produced both ecologically and socially, and with which\n27 companies have already been distinguished in 2019, takes over the patronage of\nthe textile campus in 2020. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>viscom: a greener future has already begun<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The call for more sustainable solutions\nhas also grown louder in the field of advertising technology and large format printing.\nAs a result, on Tuesday Forum 13 at viscom is devoted to the question of how concept,\ndesign and craftsmanship can generate a real sustainable effect. Frank Chaki,\nthe D\u00fcsseldorf signmaker, will be demonstrating that he can work without transparencies,\nchemicals and machines, because he works exclusively analogously with brush and\npaint. J\u00f6rn Hartmann will prove that an advertising technology company can also\nre-invent itself as a sustainable entity. Together with Robert Moos and Kim\nM\u00fcller, he has created GI-PLANT, a full-service supplier in the area of textile\nfinishing which manages to increase awareness of greater sustainability in\npurchasing textiles in the schoolwear and sports shirts business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainability is also the hot topic on the Wednesday of the fair when it becomes the overriding theme for all three fairs on that day. In the morning, the renowned speakers Gary Parker, Alexandra Wallner and Paul K\u00fcndiger will be covering current developments in the field of sustainability in brand communication before Rainer Schlatmann, Ingrid Elbertse and Bianca Seidel highlight the importance of ecological and social workwear in company communication as from noon. In the afternoon, talks by Dr Ulrich Hofmann, Franziska Dormann and Birgit Jussen will focus on everything that today\u2019s workwear needs to be able to provide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.viscom-messe.com\">www.viscom-messe.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PSI, PromoTex Expo and viscom are focussing on where the mega-trend sustainability is leading the world of advertising and selling, and just how far the green revolution has actually come. Sustainability is not just a recent fad in the world of advertising and selling. It is a responsibility that the protagonists of individual industries are [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":1317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26],"tags":[],"class_list":["post-27575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability as a factor of success - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2019\/12\/17\/sustainability-as-a-factor-of-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability as a factor of success - PSI Network\" \/>\n<meta property=\"og:description\" content=\"PSI, PromoTex Expo and viscom are focussing on where the mega-trend sustainability is leading the world of advertising and selling, and just how far the green revolution has actually come. 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