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\u2018Timberland\nPro\u2019 has already been available as a premium brand for sustainable workwear In\nthe USA and Canada for 20 years. The VF Group, to which Timberland has belonged\nsince 2011, has now developed its own line for the demanding European market.\nThe focus here lies on sustainability, smart technologies and the typical\nTimberland style. <\/p>\n\n\n\n
The\nworkwear features numerous technical attributes that enhance job safety, including\na specially developed outsole technology delivering improved grip and composite\nsafety toe caps with carbon nano-cavities to reduce weight and provide greater comfort.\nThe clothing is made of sturdy fabric that has been specially finished to cope\nwith UV radiation, moisture and oil and yet still be breathable.<\/p>\n\n\n\n
What is\nparticularly interesting for the European market, however, is the sustainable\napproach the brand has taken. The VF Group and Timberland have followed a\ncomprehensive sustainable strategy for several years now. Wherever possible,\nsustainable and recycled resources have been used in producing the new\nTimberland collection. This means that materials used in clothing and shoes consist\nof at least 50% recycled PET which has been sourced from old plastic bottles. The\ncompany has calculated that almost 350m 0.5 l plastic bottles have been turned\ninto uppers, shoelaces and linings since December 2018.<\/p>\n\n\n\n
In\naddition, the VF programme \u2018Chem IQ\u2019 regulates the substitution of harmful chemicals\nwith low-emission alternatives. So far, the project has meant the replacement\nof 510 tonnes of chemicals with less harmful products. It is intended to completely\neradicate the use of PFCs (perfluorinated compounds) by 2025. PFCs have excellent\nwater, oil and dirt-repellent properties but are not biodegradable. <\/p>\n\n\n\n
The company\nhas also introduced its own guidelines regulating the use of materials involving\nanimal products or timber. 100 percent of all their down products will be RDS-certified\n(Responsible Down Standard) by the end of 2019. In addition, all leather used\nfor shoes should be exclusively sourced from tanneries that have been approved\nby the Leather Working Group (LWG) by 2021. Such tanneries are not allowed to\nuse any potentially critical substances and have to adhere to restrictions\nregarding water and energy consumption as well as maintain certain standards regarding\nwork safety. All production plants also have to provide fair working\nconditions. <\/p>\n\n\n\n
It may\nstill be a long way off, but the company\u2019s declared goal is to establish\nregenerative production cycles by 2030 for the production of shoes and\nclothing. This will also include measures such as \u2018buying second-hand\u2019 and \u2018renting\ninstead of buying\u2019. VF has also already set up a take-back programme and has\nthus far been able to reclaim more than 34,000 kg clothing and shoes for use in\nproducing new workwear.<\/p>\n\n\n\n
Image:\nTimberland Pro<\/p>\n","protected":false},"excerpt":{"rendered":"
\u2018Timberland Pro\u2019 has already been available as a premium brand for sustainable workwear In the USA and Canada for 20 years. The VF Group, to which Timberland has belonged since 2011, has now developed its own line for the demanding European market. The focus here lies on sustainability, smart technologies and the typical Timberland style. […]<\/p>\n","protected":false},"author":32,"featured_media":1352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-27581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional"],"acf":[],"yoast_head":"\n