{"id":27593,"date":"2020-01-02T00:00:00","date_gmt":"2020-01-01T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/01\/02\/upcycling-turning-old-clothes-into-a-sofa\/"},"modified":"2022-12-12T15:47:10","modified_gmt":"2022-12-12T14:47:10","slug":"upcycling-turning-old-clothes-into-a-sofa","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/01\/02\/upcycling-turning-old-clothes-into-a-sofa\/","title":{"rendered":"Upcycling \u2013 turning old clothes into a sofa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Balenciaga introduces a couch made of old clothes that is intended to symbolise mindfulness for the environment and resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together with the French luxury brand <strong><a href=\"https:\/\/www.balenciaga.com\/de\/\">Balenciaga<\/a><\/strong>, architect and furniture-designer <strong><a href=\"https:\/\/www.instagram.com\/harrynuriev\/?hl=de\">Harry Nuriev<\/a><\/strong> as designed a transparent vinyl couch, padded with old clothing provided by the label, for the Design Miami art fair in 2019. The sofa uses worn, discarded, damaged garments, or clothes that were otherwise unmarketable and from outdated Balenciaga collections for its upholstery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\nfunctional piece of art stands for sustainable and environment-friendly design,\nbreathing new life into old and used clothes and upcycling them into a work of\nart. The couch is intended to document the fashion brand\u2019s environmental credentials\nand encourage other labels to adopt a similar sustainable product policy.\nBalenciaga itself is increasingly involved in introducing new projects that\nrecycle waste products and contribute to a sustainable circular-flow economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\ntook the artist two months to produce the colourful couch. He was inspired to\ncreate the long design with extendable footrest and armrest by deck chairs. The\nspecial upholstery with its quilted-design backrest is reminiscent of a\ntraditional sofa. The attention-grabbing piece of furniture appealed to a whole\ncrowd of visitors, who just had to try it out at the Miami art fair, and made a\ncolourful advertisement for raising the profile of sustainability in the\ntextile industry. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sustainable textile production is also one of the focuses of PromoTex Expo. The <strong><a href=\"https:\/\/programm.reedexpo.de\/de\/Home\/PromoTex-Expo-Textile-Campus\/1150\/\">Campus Textile Innovation area<\/a><\/strong> in Hall 12, stand N59, is entirely devoted to fair and sustainable textile production. Under the patronage of the <strong><a href=\"https:\/\/www.gruener-knopf.de\/?gclid=EAIaIQobChMIjLnb05-t5gIVgud3Ch23nwmAEAAYASAAEgIOzfD_BwE\">Green Button<\/a><\/strong>, the governmental seal for sustainable textiles, you will find young labels and established companies presenting their strategies and business models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Image:\nBalenciaga\/Harry Nuriev<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Balenciaga introduces a couch made of old clothes that is intended to symbolise mindfulness for the environment and resources. Together with the French luxury brand Balenciaga, architect and furniture-designer Harry Nuriev as designed a transparent vinyl couch, padded with old clothing provided by the label, for the Design Miami art fair in 2019. The sofa [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[367,368],"tags":[],"class_list":["post-27593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upcycling \u2013 turning old clothes into a sofa - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/01\/02\/upcycling-turning-old-clothes-into-a-sofa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upcycling \u2013 turning old clothes into a sofa - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Balenciaga introduces a couch made of old clothes that is intended to symbolise mindfulness for the environment and resources. Together with the French luxury brand Balenciaga, architect and furniture-designer Harry Nuriev as designed a transparent vinyl couch, padded with old clothing provided by the label, for the Design Miami art fair in 2019. 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