{"id":27599,"date":"2020-01-02T00:00:00","date_gmt":"2020-01-01T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/01\/02\/how-packaging-needs-to-be-today\/"},"modified":"2022-12-12T15:47:26","modified_gmt":"2022-12-12T14:47:26","slug":"how-packaging-needs-to-be-today","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/01\/02\/how-packaging-needs-to-be-today\/","title":{"rendered":"How packaging needs to be today"},"content":{"rendered":"\n

Packaging is what connects the product and\nconsumer. It needs to send out the right messages if it is to sell the product\neffectively.<\/strong><\/p>\n\n\n\n

Once again, reality has exceeded the e-commerce growth forecast for this year. In the fourth quarter, online trade in Germany was twelve percent higher than in the previous year. The federal association bveh <\/a><\/strong>calculates that e-commerce will have increased by a total of eleven percent over the last financial year, with this figure set to increase still further in the future. <\/p>\n\n\n\n

This means that\nbrands and products need to assert themselves in the marketplace both online\nand offline. If you want customers to buy your products, it is increasingly\nimportant that all three aspects \u2013 your product, packaging and a plausible\nbrand history \u2013 all gel.<\/p>\n\n\n\n

At the\nPackaging Lunch on 8th<\/sup> January 2020, designers, agencies, brands,\nmaterial manufacturers and the packaging industry will be discussing just what brands\nand packaging need to do today. One of the current central topics is \u201csustainability\nin brand communication\u201d. Before they meet up for their joint lunch in the\nMembers Only Lounge, participants can attend three talks on the topic in Forum\n13. At 11:30am, Gary Parker from Intertek Health will be talking about sustainability\nand green brands as a way of winning customers. Afterwards, at 12am, Alexandra\nWallner of Pirlo Tubes GmbH will be lecturing on the role of sustainable\npackaging for social brands, while Paul K\u00fcndiger will be examining at 12:30pm\nhow his company Hauptstadtader has managed to cause a furore with vegan\nadhesive labels and who is interested in them.<\/p>\n\n\n\n

The packaging networking event starts at 1pm in the PSI Members Only Lounge in Hall 9, stand G20 with three keynote speeches. First, Uwe Melichar, packaging partner at Factor Design<\/a><\/strong>, Hamburg and president of epda <\/a><\/strong>(European Fire & Packaging Design Association) will be lecturing on a fresh development: \u201cLove Brands: how customers learn to love brands with a green strategy.\u201d<\/p>\n\n\n\n

At 1:20pm, Alexander Vollbach from Niyok<\/a><\/strong> will be appearing on the platform to demonstrate why it is worthwhile packaging natural toothpaste in sustainable tubes made of 50 percent chalk and 50 percent polyethylene. <\/p>\n\n\n\n

The programme will close at 1:30pm with a judicial excursus. Dr Reinhard Fischer of Cohausz & Florack <\/a><\/strong>legal partners will be explaining the topic: \u201cYours or Mine?\u201d A compact keynote speech aimed particularly at agencies and packaging designers and covering design protection rights, copyright and trademarks by using a case study. There will be enough time afterwards to discuss in depth the question of what packaging can and needs to provide today.<\/p>\n\n\n\n

After lunch, there will an opportunity from 2:30pm to hear another two lectures in the forum of the PSI Members Only Lounge on the topic of brand communication. The topic panel \u201cOf advertising, brands and dealing with the topic of sustainability\u201d will be moderated by Ute von Buch, publisher and editor-in-chief of the trade journal creativ verpacken<\/a><\/strong>, which is again collaborating on the Packaging Lunch and schedule this year. <\/p>\n\n\n\n

An overview <\/a><\/strong>of the most important information.
You can register under: packaging.vip@viscom-messe.com<\/a>. A short e-mail is sufficient. <\/p>\n\n\n\n

Image: C\u00d4PAL on unsplash.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Packaging is what connects the product and consumer. It needs to send out the right messages if it is to sell the product effectively. Once again, reality has exceeded the e-commerce growth forecast for this year. In the fourth quarter, online trade in Germany was twelve percent higher than in the previous year. The federal […]<\/p>\n","protected":false},"author":22,"featured_media":1537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26],"tags":[],"class_list":["post-27599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional"],"acf":[],"yoast_head":"\nHow packaging needs to be today - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/01\/02\/how-packaging-needs-to-be-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How packaging needs to be today - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Packaging is what connects the product and consumer. 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