{"id":27611,"date":"2020-01-14T00:00:00","date_gmt":"2020-01-13T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/01\/14\/final-report-viscom-2020-consistent-concept-high-quality\/"},"modified":"2022-12-21T14:19:19","modified_gmt":"2022-12-21T13:19:19","slug":"final-report-viscom-2020-consistent-concept-high-quality","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/01\/14\/final-report-viscom-2020-consistent-concept-high-quality\/","title":{"rendered":"viscom 2020: Consistent Concept \u2013 High Quality"},"content":{"rendered":"\n

Digital large-format printing, brilliant colours, iridescent foil effects for interior design, innovations in textile finishing and even a global premiere graced Europe\u2019s Trade Show for Visual Communication in D\u00fcsseldorf. The concept focusing on interactive experiences plus the innovative layout went down well with both exhibitors and trade visitors alike. The high quality of conversations and number of business deals closed, however, could not hide the fact that attendance levels were down on last year. With 7,160 visitors roughly the same number attended as in 2017. <\/strong><\/p>\n\n\n\n

Although the alliance forged by PSI, PromoTex Expo and viscom in The World of Advertising and Selling produced a stimulating effect on trade show activities many exhibitors would have like to see a higher footfall. \u201cWe have been taking part for 20 years now and also closed profitable business deals. The first day, however, footfall was too low,\u201d says Lars Bendixen, Manager of the Signmaking Division at cutting machinery producer Z\u00fcnd. Boris Buhl, Distribution Manager for the DACH region, also sums up results with mixed feelings. \u201cThe concept is right. It\u2019s a good idea to expand the Live Signmaking Workshop as a central interactive area and to guide visitors along routes through the halls. But the human factor should not be forgotten. It obviously proved difficult to encourage more visitors from PSI to visit and busy themselves with viscom. Nathalie Eichner, Head of Marketing at Trotec, would also like to see an even closer dovetailing of the three events. \u201cWithout the alliance things would have been even more difficult for viscom but the synergies could produce a more perceivable impact. The trade show met with our expectations but did not exceed them.\u201d<\/p>\n\n\n\n

International Trade Visitors <\/strong><\/p>\n\n\n\n

Trade visitors did come from abroad and were, indeed, interested in high-quality products made in Europe. \u201cWe are participating at viscom for the first time because we want to build our business. We had been operating in Iran so far and now also have branches in Germany,\u201d report Kourosh Sairy and Azadeh Dashti. They travelled from Iran to find a printer that they can cooperate with in future. Looking for new lines of business, Garcia Fulgencio travelled from Spain to D\u00fcsseldorf. His company has been successful for 35 years now. So far, the enterprise had focused on customer relations outside of Europe. \u201cNow we wish to strengthen our business on the European market. This is why we are attending all three trade shows. I hope I will have enough time today. There is lots to discover everywhere.\u201d On a quest for new ideas for their customers are also Petra Erasmi and Bernd Jacobs, Managing Directors at Chic Belgique. \u201cWe are particularly interested in textile finishing innovations since this is our core competence.\u201d Both want to visit the trade shows to obtain a total overview of this sector of industry. <\/p>\n\n\n\n

A World Premiere <\/strong><\/p>\n\n\n\n

Exhibitor Volker Lienig voiced his satisfaction. \u201cWe celebrated the world premiere of our new printer Xpertjet 461UF and it was received very well,\u201d said the Sales and Marketing Manager at Mutoh and stressed that to him the quality of conversations was centre stage. To some degree he attributed the avid interest taken by attendees to the accomplished staging at the show. \u201cThe asymmetrical architecture of the hall design made for a very relaxed trade show experience. Visitors took markedly more time.\u201d This impression was also very much confirmed by Uwe Niklas as Distribution Manager at Mimaki. \u201cWe wanted change and we got change. The connection between the trade shows is good, the Live Signmaking Workshop is very accomplished. But the small \u201cplant\u201d still needs some time to grow and we should all allow it this time.\u201d <\/p>\n\n\n\n

Innovative Hall Layout <\/strong><\/p>\n\n\n\n

Petra Lassahn views the complex environment as another reason for the decline in visitor attendance. \u201cIn a highly competitive year it is anything but easy for viscom to stand its ground,\u201d says the Director of viscom and stresses that after the successful debut in 2019 the concept was deliberately developed further into an interactive trade show format. \u201cWith the innovative layout we have tried to create a new customer journey. The Barber shop, for example, was a real attraction for many visitors.\u201d Master barber Andr\u00e9 Lichtenscheidt trimmed hair and beards of just under 30 gentlemen in that short space of time. For many of them the nostalgic setting also meant a journey through time. \u201cWe are beamed back into the Roaring Twenties \u2013 but this time in full colour. People were able to really disconnect and I enjoyed this so much that I will definitely be back next year.\u201d Outside signmaker Frank Chaki designed the fa\u00e7ade \u2013 all traditionally \u2013 by hand. \u201cThere is so much more soul to that and it is clearly more personal. Those taking a closer look can see every single brush stroke.\u201d To him viscom was also a success above and beyond the signs he made. \u201cMy lecture was well attended, exchange was lively and I have established some good contacts.\u201d <\/p>\n\n\n\n

Digitally Connected <\/strong><\/p>\n\n\n\n

Mark Busche also capitalised on viscom to create new networks. \u201cWe successfully presented our system here at viscom and I discovered several sustainable textile manufacturers at PromoTex Expo that might be of interest as suppliers for me,\u201d stressed the Managing Director of Shirtful. Together with his business partner Thomas Drees of the smake company he digitalised the production chain for personalised textile finishing and made it cost efficient. Visitors were invited to test the system in operation, design their personal shirts and take the finished garments home. \u201cThis has worked out very well. Most people came to pick up their orders and we met numerous customers. From our point of view it was a success.\u201d <\/p>\n\n\n\n

About viscom<\/strong><\/p>\n\n\n\n

Europe\u2019s trade show for visual communication is the annual event for users from the international promotional industry. At the beginning of the year it kicks off the new business cycle. viscom places solutions from the entire sphere of visual communication centre stage with a special focus on large-format digital printing, signmaking, textile finishing machinery as well as PoS communication. The next viscom will be held in D\u00fcsseldorf from 12 to 14 January 2021, running concurrently with the trade shows PSI \u2013 Leading European Trade Show of the Promotional Products Industry and PromoTex Expo \u2013 International Trade Show for Promotion, Sports and Workwear. Together they form Europe\u2019s biggest trade show alliance for advertising and selling. <\/p>\n\n\n\n

Note: Visitor, exhibitor and exhibition space numbers stated for PSI, viscom and PromoTex Expo are established and certified in accordance with the uniform definitions of the FKM \u2013 Society for the Voluntary Control of Trade Fair and Exhibition Statistics.<\/em><\/p>\n\n\n\n

Other Testimonials for the Trade Show: <\/strong><\/p>\n\n\n\n

\u201cWe are generally satisfied. We are primarily interested in gaining more exposure for our digital signage systems. Many signmakers first want to find out what\u2019s available in this segment and what they can offer their customers. In general, our portfolio is also of interest to PSI and PromoTex Expo visitors. We therefore benefit from this trade show alliance.\u201d
Ilja Weier, Distribution Aldisplays<\/strong><\/p>\n\n\n\n

\u201cThe atmosphere is positive across the board. The people who come to see us are thrilled with our products. We have received plenty of very positive feedback and this is highly motivating for our employees. Our coffee bar with the sustainable cups also met with great approval and the American Diner was a popular spot for photo opportunities.\u201d
Holger Hahn, Trade Show Coordinator at Flyeralarm<\/strong><\/p>\n\n\n\n

\u201cFor nine years now, I have been part of this trade show and quite a few things have changed along the way. viscom has not only grown together with PSI and PromoTex Expo, there is also noticeably more interaction between the producers of textiles and those finishing them. This was missing in the beginning.\u201d
Charlie Taublieb, Managing Director of Taublieb Consulting<\/strong><\/p>\n\n\n\n

\u201cAt the three trade shows I have found a plethora of examples of sustainability and approaches regarding the ethical aspect of products. This benefits the industry as a whole. Everyone should give it a thought with regard to their segment and their market \u2013 because we all have to do something.\u201d
Frazer Chesterman, Exhibition Expert<\/strong><\/p>\n\n\n\n

www.viscom-messe.com <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital large-format printing, brilliant colours, iridescent foil effects for interior design, innovations in textile finishing and even a global premiere graced Europe\u2019s Trade Show for Visual Communication in D\u00fcsseldorf. The concept focusing on interactive experiences plus the innovative layout went down well with both exhibitors and trade visitors alike. The high quality of conversations and […]<\/p>\n","protected":false},"author":32,"featured_media":1994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[355,370],"tags":[],"class_list":["post-27611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-technology","category-viscom-en"],"acf":[],"yoast_head":"\nviscom 2020: Consistent Concept \u2013 High Quality - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/01\/14\/final-report-viscom-2020-consistent-concept-high-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"viscom 2020: Consistent Concept \u2013 High Quality - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Digital large-format printing, brilliant colours, iridescent foil effects for interior design, innovations in textile finishing and even a global premiere graced Europe\u2019s Trade Show for Visual Communication in D\u00fcsseldorf. 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