{"id":27612,"date":"2020-01-14T00:00:00","date_gmt":"2020-01-13T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/01\/14\/final-report-psi-the-global-hub-for-the-promotional-products-industry-visitors-from-around-the-globe-come-to-leading-trade-show-in-dusseldorf\/"},"modified":"2022-12-12T15:47:45","modified_gmt":"2022-12-12T14:47:45","slug":"final-report-psi-the-global-hub-for-the-promotional-products-industry-visitors-from-around-the-globe-come-to-leading-trade-show-in-dusseldorf","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/01\/14\/final-report-psi-the-global-hub-for-the-promotional-products-industry-visitors-from-around-the-globe-come-to-leading-trade-show-in-dusseldorf\/","title":{"rendered":"The global hub for the promotional products industry"},"content":{"rendered":"\n

Some \u201cchampagne spirits\u201d in 20s style, a little \u201cRoaring Twenties\u201d and, of course, a host of \u201ccrazy\u201d ideas: This year\u2019s PSI was a real foray into the \u201cRoaring Twenties\u201d.<\/strong> <\/p>\n\n\n\n\n\n\n\n

With this it impressively underlined its role as the most important meeting point for the industry and international network in Europe in its anniversary year. Although numbers were slightly below the previous year\u2019s levels the organiser Reed Exhibitions registered 16,367 visitors from 81 nations (previous year: 17,602). <\/strong> <\/p>\n\n\n\n

\u201cPSI is the global \u201cmelting pot\u201d for a whole industry. It moves people, markets and billion-EUR sales on a global scale. This is what makes it unique worldwide,\u201d says PSI Managing Director Michael Freter summing up results of the leading trade show in D\u00fcsseldorf, at which 720 exhibitors presented current innovations and trends. The fact that this anniversary did not quite make \u201cgilt frame\u201d record numbers was like a seismographic reaction to the currently worsening market environment in some industries such as the automotive sector, for instance. It is traditionally among the major buyers of promotional products. <\/p>\n\n\n\n

This, however, did not diminish the success of PSI as a whole, as Steven Baumg\u00e4rtner, CEO of cyber-Wear emphasised: \u201cPSI is the only global trade show of this format and the only platform where this industry shows what it is really all about. Here companies invest large sums to present their novelties, their trends and themselves and all of this with the highest degree of quality \u2013 in a way that is unrivalled to my mind. PSI is becoming increasingly international, a fact that is truly impressive and underscores the relevance and standing of the trade show for the sector also in a global context.\u201d <\/p>\n\n\n\n

This is also stressed by Timothy M. Andrews. The President and CEO of the American industry counterpart ASI is one of the in total 500 CEOs and high-level association representatives who turn PSI into the global hub for the promotional products industry: \u201cI always look forward to travelling to Europe to the PSI show because it never fails to impress me. It is a must-go trade show for everyone in the promotional products industry looking for the latest trends and hottest products.\u201d <\/p>\n\n\n\n

It is not only products that are centre stage at the many discussions, as Steven Baum\u00acg\u00e4rtner made clear on the occasion of the opening: \u201cOur industry as well as the global economy as a whole is undergoing a fundamental change. New mindsets, new approaches and new visions are called for. We will only get things moving and sustainably change the perception of our sector in the industry together.\u201d <\/p>\n\n\n\n

Sustainability as a mega trend and future for the sector <\/strong><\/p>\n\n\n\n

As a mega trend \u2013 or as one exhibitor put it: \u201cthe future of the industry\u201d \u2013 the sustainability theme has moved to very top of priorities. This was confirmed by a glance into the halls. Be it the selection of materials, manufacturing process or the up and recycling of products \u2013 this theme has never been more visible than this year. It proves that this theme pushed by PSI very offensively on the market for five years is now in great demand across the board. \u201cThere is a significantly greater willingness on the part of advertisers in the industry to dig deeper into their pockets for sustainable promotional products,\u201d comments PSI Director Petra Lassahn. One reason why the \u201cPSI Sustainability Awards\u201d will be presented as part of the trade show from 2021, thereby moving even closer to the PSI show. <\/p>\n\n\n\n

Sector sales in Germany rise to EUR 3.65 billion <\/strong><\/p>\n\n\n\n

This view is also reflected in the current industry data traditionally published by the \u201cGesamtverband der Werbeartikel-Wirtschaft \u2013 GWW (Confederation of the Promotional Products Industry) on the occasion of PSI. According to the survey, sustainability plays a role for two thirds of companies when purchasing promotional products. Companies are prepared to spend up to ten percent more on this. \u201cI am impressed how the promotional products industry has anticipated and driven this development,\u201d says Frank Dangmann, President of the \u201cGesamtverband der Werbeartikel-Wirtschaft (GWW)\u201d. <\/p>\n\n\n\n

For the past fiscal year GWW has again registered slightly increased industry sales of EUR 3.65 billion (EUR 3.58 billion in the previous year). With this result promotional products underscore their pole position as advertising media with the highest reach, as Dangmann emphasises: \u201cPromotional products reach 89% of the population from age 14 \u2013 unlike any other media. This reach puts promotional products undisputedly at the top of the rankings.\u201d <\/p>\n\n\n\n

Market data for the European promotional products industry<\/strong><\/p>\n\n\n\n

This development is in line with the results from the Europe-wide market analysis. The promotional products industry generates annual sales of EUR 14.9 billion in Europe \u2013 according to the Techconsult Study \u2018Industry Structure Analysis 2017-19\u2019, produced in cooperation with PSI and supported by 13 partners and associations in total. The study reveals: More than one third of total European sales are generated by micro companies employing less than ten staff. Together with major enterprises with over 250 employees these micro companies are therefore the main source of income for the sector. Together they account for over half the turnover. <\/p>\n\n\n\n

Federal Ministry of Economics promises support <\/strong><\/p>\n\n\n\n

The performance of this industry also impressed the Federal Ministry of Economics: \u201cIt is impressive to see what moves this industry,\u201d said the parliamentary undersecretary of state Elisabeth Winkelmeier-Becker when speaking at the press conference. This also includes sustainability: \u201cThose not deeming this theme relevant \u2013 have not been paying attention,\u201d said Winkelmeier-Becker. <\/p>\n\n\n\n

At the same time, she promised to support the industry with a view to freeing the sector from red tape. This especially includes the documentation duty for promotional products exceeding EUR 10 in value. \u201cThe red tape associated with this is disproportionate. It is definitely worthwhile taking a closer at this,\u201d the parliamentary undersecretary responded. <\/p>\n\n\n\n

Next year PSI, PromoTex Expo and viscom will be held from 12 to 14 January 2021 in D\u00fcsseldorf <\/p>\n\n\n\n

Note: Visitor, exhibitor and exhibition space numbers stated for PSI, viscom and PromoTex Expo are established and certified in accordance with the uniform definitions of the FKM \u2013 Society for the Voluntary Control of Trade Fair and Exhibition Statistics.<\/em><\/p>\n\n\n\n

Testimonials for PSI:<\/strong><\/p>\n\n\n\n

\u201cPSI is a key event for the global promotional products industry. Permanently developed further to respond to changes on the market it attracts experts who come to learn, network and be informed about the latest trends in the industry. An absolute must-go event.\u201d
Paul Bellantone, CEO Promotional Products Association International<\/strong><\/p>\n\n\n\n

\u201cEvery year I look forward to travelling to Europe to attend the PSI trade show because it impresses me time and again. It is a must-go trade show for everyone in the promotional products industry looking for the latest trends and hottest products. I am impressed with the loving attention to detail and the outstanding customer service offered to everyone at the show. I always leave with half a dozen ideas that I immediately want to implement at ASI\u2019s own trade shows. In one word: Go!\u2019\u201d
Timothy M. Andrews, ASI President and Chief Executive Officer<\/strong><\/p>\n\n\n\n

\u201cIn the area of promotion, sports and workwear as well as textile finishing sustainability along with compliance with environmental and social criteria all play an increasingly important role. This is why PromoTex Expo, PSI and viscom are important new trade shows for the Global Organic Textile Standard.\u201d
Franziska Dormann, GOTS Representative in Germany, Austria and Switzerland<\/strong><\/p>\n\n\n\n

\u201cAt the trade show we above all meet promotional products distributors \u2013 this year there were either fewer German or more international distributors here. Our general impression is that the trade show has become more international. We are a longstanding PSI member. The quality of visitors is high.\u201d
Victorinox, Yves D\u00e4hler, Head of Corporate Business<\/strong><\/p>\n\n\n\n

\u201cThe footfall is very high and the quality of contacts very good. We were absent for some years. At the show we not only make initial contacts but also plan concrete projects. The contacts made at the trade show are as sustainable as the products. We also address the sustainability and organic themes. There is increased demand. This is not a trend but the future. Now we need to seek consumer acceptance since sustainability is in part also associated with higher costs. Our \u201chome turf\u201d is the household appliance sector. The promotional products sector is only an ad-on for us.\u201d
Dipl.-Ing. Peter St\u00e4dter, Managing Director, Maiback GmbH <\/strong><\/p>\n\n\n\n

\u201cWe meet an international audience here which is very helpful. Furthermore, we see both existing and new customers. Contacts are both long and short-term. To us PSI is the leading event for canvassing new customers.\u201d
Ralf Fehrenbacher, President Sales, Karl Knauer<\/strong><\/p>\n\n\n\n

\u201cOf course, we exhibit at PSI. This is a good place especially for networking with our customers from Europe and for demonstrating our growing product portfolio.\u201d
Bas Nijboer, Marketing Manager, Xindao BV<\/strong><\/p>\n\n\n\n

\u201cWe are always keen on showcasing our full range from office supplies and bags to camping supplies. The sustainability theme has brought about a perceivable change that we have witnessed at PSI and in the industry over past years. \u201cPacking without Plastic\u201d \u2013 is our motto. We avoid unnecessary packaging and substitute unnecessary plastics. Even our products are increasingly made of bamboo, jute or cork.\u201d
Christian Huff, CEO, Macma<\/strong><\/p>\n\n\n\n

www.psi-messe.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Some \u201cchampagne spirits\u201d in 20s style, a little \u201cRoaring Twenties\u201d and, of course, a host of \u201ccrazy\u201d ideas: This year\u2019s PSI was a real foray into the \u201cRoaring Twenties\u201d.<\/p>\n","protected":false},"author":32,"featured_media":2003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,365],"tags":[],"class_list":["post-27612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional","category-psi-en"],"acf":[],"yoast_head":"\nThe global hub for the promotional products industry - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/01\/14\/final-report-psi-the-global-hub-for-the-promotional-products-industry-visitors-from-around-the-globe-come-to-leading-trade-show-in-dusseldorf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The global hub for the promotional products industry - 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Und noch mehr. Erg\u00e4nzt wird ihr Portfolio seit \u00fcber zehn Jahren um Veranstaltungskommunikation. 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