{"id":27614,"date":"2020-01-20T00:00:00","date_gmt":"2020-01-19T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/01\/20\/digital-information-replaces-packaging\/"},"modified":"2022-12-21T14:19:03","modified_gmt":"2022-12-21T13:19:03","slug":"digital-information-replaces-packaging","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/01\/20\/digital-information-replaces-packaging\/","title":{"rendered":"Digital information replaces packaging"},"content":{"rendered":"\n

The British natural cosmetics brand Lush is testing a new business concept and relies on unpackaged products and an app. <\/strong><\/p>\n\n\n\n

The company<\/a>, known for its bath bombs, wants to reduce its ecological footprint. To achieve this, Lush is using digital applications and testing them in a concept store in Shinjuku, Japan. An image-based guide with various motifs signals to customers that information is available at the respective location of the store. The markers are internationally understandable and allow easy navigation through the diverse range of products. <\/p>\n\n\n\n

In addition, the company is testing a new way of product\npresentation. Instead of attaching an information label to each individual soap\nand fizzy drink bomb, as was previously the case, customers can now scan the\nproducts on a large shelf wall with their smartphone and have relevant\ninformation displayed via app. In the store decoration, the different soaps are\nalso no longer presented in application. Until now, it was common practice to\ndecorate the products in a water bath to demonstrate their use. Information on\ningredients, prices, usage tips and information about the behavior of a soap is\nnow only available to customers digitally via smartphone. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Once the specially programmed Lush app has been loaded on\nthe smartphone and the camera activated, all that is needed is to hold the lens\nin front of the desired product on the shelf and all the information flows as\nan augmented reality application. <\/p>\n\n\n\n

Customers also have the option of scanning products in the\nshop windows with the app. The extended counter can be used to call up\ninformation and order products at any time of day or night. <\/p>\n\n\n\n

The digitalization of the store is intended to help save on\npackaging. The unpacked rate of a Lush shop is currently around 50 percent. In\nthe new store concept in Shinjuku, which completely dispenses with the\nindividual packaging of products, the company is achieving a significant\nincrease. Lush argues that by digitalizing the store, every customer\ncontributes to waste avoidance with his or her purchase. The packaging, which\nis still in use for shipping online orders, is made of recycled material and is\ncompostable. Lush wants to roll out this environmentally conscious approach\nglobally and hopes that the concept will also motivate other cosmetics\ncompanies to rethink their packaging concepts. <\/p>\n","protected":false},"excerpt":{"rendered":"

The British natural cosmetics brand Lush is testing a new business concept and relies on unpackaged products and an app. The company, known for its bath bombs, wants to reduce its ecological footprint. To achieve this, Lush is using digital applications and testing them in a concept store in Shinjuku, Japan. An image-based guide with […]<\/p>\n","protected":false},"author":32,"featured_media":2049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[355,367,370],"tags":[],"class_list":["post-27614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-technology","category-sustainability","category-viscom-en"],"acf":[],"yoast_head":"\nDigital information replaces packaging - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/01\/20\/digital-information-replaces-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital information replaces packaging - PSI Network\" \/>\n<meta property=\"og:description\" content=\"The British natural cosmetics brand Lush is testing a new business concept and relies on unpackaged products and an app. The company, known for its bath bombs, wants to reduce its ecological footprint. 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