{"id":27623,"date":"2020-02-06T00:00:00","date_gmt":"2020-02-05T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/02\/06\/100-waste-pure-waste-introduces-sustainability-to-corporate-collections\/"},"modified":"2022-12-12T15:47:55","modified_gmt":"2022-12-12T14:47:55","slug":"100-waste-pure-waste-introduces-sustainability-to-corporate-collections","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/02\/06\/100-waste-pure-waste-introduces-sustainability-to-corporate-collections\/","title":{"rendered":"100% Waste: Pure Waste introduces Sustainability to Corporate Collections"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Just a few\nyears ago a brand name like \u201cPure Waste\u201d would have been hard to imagine for a\nfashion brand. But times have changed. Recycled rather than new materials are\nhighly appreciated. The higher the percentage of recycled fibres in a product,\nthe more attractive and innovative it becomes for consumers. Pure Waste from\nHelsinki has succeeded in making its collection from 100% recycled materials.\nAll products consist of 60% recycled cotton, 40% are accounted for by recycled\npolyester from PET bottles. \u201cWe would rather have 100% recycled cotton,\u201d says\nAnders Bengs, one of the founders of the brand, and goes on to explain: \u201cbut\nthis not possible yet at this time because the durability of our products would\nbe compromised and this would not be sustainable.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pure Waste produces\na no-frills sportswear collection \u2013 all in white, black, grey and blue. \u201cOther\ncolours are hard to realise,\u201d explains Bengs. After all, the input material is\nmanufacturing waste produced when cutting fabrics in the textile industry. To\nguarantee sustained quality and colour Pure Waste confines itself to the\ncolours produced most frequently in the industry. To be able to offer items in\nred the corresponding amount of waste has to be secured first. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When Pure\nWaste was established in 2010, the team of founders had already acquired\nseveral years of experience with hats, which were made from fabric waste from\nfurniture production under the Costo label, which continues to exist. The team\nalso wanted to use recycled textiles for this but could not get hold of them.\n\u201cWe realised that this is a niche market,\u201d says Bengs and adds \u201cand that we are\ndefinitely not the only ones looking for recycled fibres.\u201d So the task was to\nproduce them ourselves. We ended up establishing a factory in India that\npurchases the waste from surrounding manufacturing sites, sorts it and\nprocesses it into yarns and fabrics. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As of late\nPure Waste has also moved a step closer to its next aim \u2013 i.e. also recycling post-consumer\nwaste: For the first time, products with 20% post-consumer cotton and denim\ncould be included in the collection. This percentage is to be increased\ngradually. After all, Pure Waste is not only interested in industrial waste. \u201cWhen\ntextiles will have to be sorted and collected separately in all of Europe from\n2025, we will need solutions for what to do with this textile waste,\u201d remarks\nBengs and adds: \u201cWe need local solutions.\u201d It makes no sense to transport local\nwaste to India for recycling. This is why Pure Waste is cooperating with\nresearch partners to develop recycling solutions for local markets. In two\nyears Bengs intends to present the first recycling line for textile post-consumer\nwaste. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who is\ninterested in Pure Waste products? Bengs: \u201cBrands wanting to be synonymous not\nonly with a high-quality product but also with a particular attitude.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photos: Pure Waste <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"631\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/02\/03_01_No03_100-Prozent-Abfall_factory-blending.jpg\" alt=\"\" class=\"wp-image-2487\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/02\/03_01_No03_100-Prozent-Abfall_factory-blending.jpg 945w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/03_01_No03_100-Prozent-Abfall_factory-blending-300x200.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/03_01_No03_100-Prozent-Abfall_factory-blending-768x513.jpg 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/02\/03_03_No03_100-Prozent-Abfall_pw-sweatshirt5-darkgrey-1024x683.jpg\" alt=\"\" class=\"wp-image-2485\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/02\/03_03_No03_100-Prozent-Abfall_pw-sweatshirt5-darkgrey-1024x683.jpg 1024w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/03_03_No03_100-Prozent-Abfall_pw-sweatshirt5-darkgrey-300x200.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/03_03_No03_100-Prozent-Abfall_pw-sweatshirt5-darkgrey-768x512.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/03_03_No03_100-Prozent-Abfall_pw-sweatshirt5-darkgrey-1536x1024.jpg 1536w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/03_03_No03_100-Prozent-Abfall_pw-sweatshirt5-darkgrey-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Just a few years ago a brand name like \u201cPure Waste\u201d would have been hard to imagine for a fashion brand. But times have changed. Recycled rather than new materials are highly appreciated. The higher the percentage of recycled fibres in a product, the more attractive and innovative it becomes for consumers. Pure Waste from [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":2483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,367,368],"tags":[],"class_list":["post-27623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional","category-sustainability","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>100% Waste: Pure Waste introduces Sustainability to Corporate Collections - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/02\/06\/100-waste-pure-waste-introduces-sustainability-to-corporate-collections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100% Waste: Pure Waste introduces Sustainability to Corporate Collections - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Just a few years ago a brand name like \u201cPure Waste\u201d would have been hard to imagine for a fashion brand. 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