{"id":27624,"date":"2020-02-03T00:00:00","date_gmt":"2020-02-02T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/02\/03\/advance-sales-of-digital-apparel\/"},"modified":"2022-12-12T15:47:55","modified_gmt":"2022-12-12T14:47:55","slug":"advance-sales-of-digital-apparel","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/02\/03\/advance-sales-of-digital-apparel\/","title":{"rendered":"Advance Sales of digital apparel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Atacac\nfounders Rickard Lindqvist and Jimmy Herdberg from Gothenburg have developed an\ninnovative method for manufacturing garments in an entirely new,\nresource-saving manner. Instead of generating 2D sketches garments are\nsimulated in 3D so that a particularly good fit is ensured. In addition to this,\nthe garments are only made from one single piece of fabric, thereby\nsubstantially reducing production waste. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even before the garments are manufactured the company offers the digitally visualised pieces for sale via its own <a href=\"https:\/\/shop.atacac.com\">webshop<\/a>. Garment prices are calculated by an algorithm that \u2013 like those for airplane ticket purchases \u2013 applies a dynamic pricing model. This means a lower price before production and a higher price once the article has been produced and placed in store. In this way Atacac minimises excess production and warehousing. On top of this, the company makes the cutting patterns available to the public \u2013 at no cost whatsoever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What seems\nunusual at first sight forms an integral part of the Atacac business model. The\ncompany optimises production with this pricing model and is able to forecast\nmicro-trends by analysing pre-sales, which again impact future collections.\nMoreover, making the cutting patterns available at no cost creates a community\nfeeling with shoppers and other brands. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since\ncopying cuts and designs is the order of the day in the fashion industry, Atacac\nprofits from fashion brands that also digitalise processes and visualise\nvirtual apparel in 3D models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond this,\nthe use of 3D technology is hoped to raise awareness for and inspire\ncompetitors to try out their own new ideas for sustainability. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One future\nvision of Lindqvist and Herdberg is that all shoppers will in future have a\nprecise copy of themselves in 3D allowing them to \u201cdo a fitting\u201d on their home\ncomputer. It is already possible today to make exact body scans of one&#8217;s own\nbody, which, converted into a personal virtual model, can then be used to try\non computer-generated clothing. Until this has been achieved, the two managing\ndirectors and their employees are optimizing the visualization of the garments\non virtual figures \u2013 and enabling other people to become creative with the\npattern themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photo: Jude\nBeck on unsplash.com <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atacac founders Rickard Lindqvist and Jimmy Herdberg from Gothenburg have developed an innovative method for manufacturing garments in an entirely new, resource-saving manner. Instead of generating 2D sketches garments are simulated in 3D so that a particularly good fit is ensured. In addition to this, the garments are only made from one single piece of [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":2501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[368],"tags":[],"class_list":["post-27624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advance Sales of digital apparel - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/02\/03\/advance-sales-of-digital-apparel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advance Sales of digital apparel - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Atacac founders Rickard Lindqvist and Jimmy Herdberg from Gothenburg have developed an innovative method for manufacturing garments in an entirely new, resource-saving manner. Instead of generating 2D sketches garments are simulated in 3D so that a particularly good fit is ensured. 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