{"id":27626,"date":"2020-02-03T00:00:00","date_gmt":"2020-02-02T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/02\/03\/evrnu-and-adidas-betting-on-the-circular-economy\/"},"modified":"2022-12-12T15:47:57","modified_gmt":"2022-12-12T14:47:57","slug":"evrnu-and-adidas-betting-on-the-circular-economy","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/02\/03\/evrnu-and-adidas-betting-on-the-circular-economy\/","title":{"rendered":"Evrnu and adidas betting on the circular economy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Seattle-based textile innovation company Evrnu specialises in regenerative fibre technology. Using a patented process, the company breaks down used clothing into its components and recycles the textile-cotton or synthetic waste into high-quality new yarn for the fashion industry. Stacy Flynn, co-founder and CEO of <a href=\"https:\/\/www.evrnu.com\">Evrnu<\/a>, explains: \u201cMy business partner Christo and I built Evrnu to address a major problem in the textile and clothing industry: waste. Our technology makes it possible to turn post-consumer textile waste into a material our partners in the supply chain can use to produce new textiles without performance or quality losses.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Called <a href=\"https:\/\/www.evrnu.com\/nucycl\">NuCycl\u2122<\/a>, the company\u2019s technology is used to break old textiles down to the molecular level and reassemble them into fibres, which are then used to spin yarn for new clothing. Several major brands have shown an interest in the process; Target, Levi\u2019s and adidas are customers already.  The British fashion designer <a href=\"https:\/\/de.wikipedia.org\/wiki\/Stella_McCartney\">Stella McCartney<\/a> designed a hoodie made from 60 per cent NuCycl\u2122 fibres and 40 per cent organic cotton for <a href=\"https:\/\/www.adidas.de\">adidas<\/a>\u2019 2019 Fall\/Winter collection.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/02\/542339-683x1024.jpg\" alt=\"\" class=\"wp-image-2539\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542339-683x1024.jpg 683w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542339-200x300.jpg 200w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542339-768x1152.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542339-1024x1536.jpg 1024w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542339-1365x2048.jpg 1365w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542339-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cInfinite Hoodie\u201d was developed as part of an open source approach\nby adidas in collaboration with Evrnu. adidas is actively looking for\ninnovative ideas and opportunities to minimize raw-material and resource waste.\nSpecifically, the sports brand is focussing on three points: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMade with Repurposed Plastic\u201d aims at one of the biggest challenges faced by the brand today: dependence on plastics and the associated CO2 emissions. The company introduced an initial solution in 2015 with the launch of the <a href=\"https:\/\/m.adidas.de\/sustainability-parley-ocean-plastic\">\u201cParley Ocean Plastic\u00ae\u201d<\/a> sneaker, which is made from processed marine plastic waste. Some 11 million pairs of shoes were produced through the end of last year. adidas\u2019 declared goal is to use only recycled polyester in all of the company\u2019s products by 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMade to be Remade\u201d, says the company, is about a sustainable circular economy. In a closed system, old material is recycled and turned into new high-performance sportswear. adidas is testing a return system with the <a href=\"https:\/\/www.adidas.de\/futurecraft\">Futurecraft.Loop<\/a>, a shoe made from 100 per cent recycled TPU (thermoplastic polyurethane). At the end of its life, the customer returns the purchased shoe back to the manufacturer, who in turn uses the returns to produce new shoes. The \u2018Infinite Hoodie\u201d falls into the same category. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMade to Biodegrade\u201d describes the approach of completely returning biodegradable products to the natural ecosystem. In the laboratory, adidas develops products from materials made from natural raw materials like proteins. This is how the company created a compostable tennis dress in a petri dish in collaboration with partner <a href=\"https:\/\/boltthreads.com\">Bolt Threads<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/02\/542346-768x1024.jpg\" alt=\"\" class=\"wp-image-2541\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542346-768x1025.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542346-225x300.jpg 225w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542346-1151x1536.jpg 1151w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542346-1535x2048.jpg 1535w, https:\/\/psi-network.de\/content\/uploads\/2020\/02\/542346-scaled.jpg 1919w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">James Carnes, vice president of Strategy Creation, elaborates adidas\u2019\nsustainable strategy: \u201cMaking products with processed plastic waste was our\nfirst step. The next challenge is to stop producing waste altogether. We\u2019re\nfocussed on manufacturing products that are either fully recyclable or\nbiodegradable. By working with a company that shares our vision, we can combine\nadidas\u2019 sporting-industry expertise with the specialised know-how of our\npartners in order to create a waste-free world.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photos: adidas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seattle-based textile innovation company Evrnu specialises in regenerative fibre technology. Using a patented process, the company breaks down used clothing into its components and recycles the textile-cotton or synthetic waste into high-quality new yarn for the fashion industry. Stacy Flynn, co-founder and CEO of Evrnu, explains: \u201cMy business partner Christo and I built Evrnu to [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":2524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[368],"tags":[],"class_list":["post-27626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evrnu and adidas betting on the circular economy - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/02\/03\/evrnu-and-adidas-betting-on-the-circular-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evrnu and adidas betting on the circular economy - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Seattle-based textile innovation company Evrnu specialises in regenerative fibre technology. Using a patented process, the company breaks down used clothing into its components and recycles the textile-cotton or synthetic waste into high-quality new yarn for the fashion industry. Stacy Flynn, co-founder and CEO of Evrnu, explains: \u201cMy business partner Christo and I built Evrnu to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2020\/02\/03\/evrnu-and-adidas-betting-on-the-circular-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-02T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-12T14:47:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2020\/02\/Aufmacher-ernu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"6197\" \/>\n\t<meta property=\"og:image:height\" content=\"4031\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/02\\\/03\\\/evrnu-and-adidas-betting-on-the-circular-economy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/02\\\/03\\\/evrnu-and-adidas-betting-on-the-circular-economy\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Evrnu and adidas betting on the circular economy\",\"datePublished\":\"2020-02-02T23:00:00+00:00\",\"dateModified\":\"2022-12-12T14:47:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/02\\\/03\\\/evrnu-and-adidas-betting-on-the-circular-economy\\\/\"},\"wordCount\":504,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/02\\\/03\\\/evrnu-and-adidas-betting-on-the-circular-economy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2020\\\/02\\\/Aufmacher-ernu.png\",\"articleSection\":[\"Textiles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/02\\\/03\\\/evrnu-and-adidas-betting-on-the-circular-economy\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/02\\\/03\\\/evrnu-and-adidas-betting-on-the-circular-economy\\\/\",\"name\":\"Evrnu and adidas betting on the circular economy - 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