{"id":27631,"date":"2020-02-11T00:00:00","date_gmt":"2020-02-10T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/02\/11\/wallpaper-enters-the-third-dimension\/"},"modified":"2022-12-21T14:18:25","modified_gmt":"2022-12-21T13:18:25","slug":"wallpaper-enters-the-third-dimension","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/02\/11\/wallpaper-enters-the-third-dimension\/","title":{"rendered":"Wallpaper enters the third dimension"},"content":{"rendered":"\n

The German Wallpaper Institute has kicked off\nits \u201cYear of the Wallpaper\u201d with the slogan, \u201cGet Wallpapering, Germany\u201d. Digital\nprinting is also playing a central role in the organisation\u2019s campaign.<\/strong><\/p>\n\n\n\n

The German Wallpaper Institute<\/a> is drawing attention to customised wall designs with a large marketing campaign that goes under the slogan of \u201cGet Wallpapering, Germany\u201d<\/a>. The goal is to draw consumers\u2019 attention more to materials, colours and designs.<\/p>\n\n\n\n

Wallpaper trends\nshould help people express their emotions and provide space for individuality\nand creativity in their variety. This can be done either with a large single photographic\nmural, or by a room containing a mix of patterned and plain wallpaper. What is\nimportant, however, is that the wallpaper engenders feelings of comfort and security.\nLast year\u2019s trend colour, coral, is still popular. It has just been toned down\nsomewhat and combined now with beige or black and white. Further combinations popular\nin 2020 include earth, sand and natural tones and a combination of blue and\ngreen. <\/p>\n\n\n\n

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With its 3D wallpaper designs, emboWall adds another dimension to wall coverings. The digital printing process used by the company – currently unique in Germany – enables you to produce embossed patterns and images to suit your individual requirements. The wallpaper is made of eco-fleece and created digitally using a latex printing method. The information for the haptic effect is applied to the surface as a fifth colour (structural coating) as an integral part of the printing process. In a second stage, the wallpaper is heated, and a negative image of the structural coating is embossed onto the surface of the wallpaper as a relief as it foams up. Thus, in contrast to the conventional way of embossing wallpaper, embo makes it possible to add a relief to your wall covering up to 1 millimetre thick. The fact that you can use up to four different layers means that you can create an unusual 3D effect, especially when the impact is reinforced by side lighting. As Lutz Vogt, CEO of Vechta-based emboWall, explains, \u201cWhat is particularly fascinating here is that the embossing and 4-colour printing do not have to be congruent but can complement one another in order to enhance the 3D effect particularly effectively. <\/p>\n\n\n\n

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Alongside\ntraditional matt fleece wallpapers and variations with mother-of-pearl effect,\nsilver and gold effects has also been available as part of the company range\nsince this year. embo is also able to adapt individual motifs so that they fit\nthe wall in question perfectly. The service, called \u201cemboprojects\u201d embraces\neverything from advice through to actually applying the wallpaper on site. Embossed\nwallpapers are available in sizes from 1 sq. m upwards and can be manufactured,\ncut and numbered for the customer within a fortnight. The wallpapers can be\nused in all sorts of settings, from trade fairs and exhibitions to stores, hotels,\nrestaurants, or also at home. embo is currently the only company on the German\nmarket offering a combination of embossing and digital printing. The\nmanufacturer is also currently the sole exclusive supplier of its products.<\/p>\n\n\n\n

Images
Rooms: German Wallpaper Institute
Embossed wallpapers: emboWall GmbH <\/p>\n","protected":false},"excerpt":{"rendered":"

The German Wallpaper Institute has kicked off its \u201cYear of the Wallpaper\u201d with the slogan, \u201cGet Wallpapering, Germany\u201d. Digital printing is also playing a central role in the organisation\u2019s campaign. The German Wallpaper Institute is drawing attention to customised wall designs with a large marketing campaign that goes under the slogan of \u201cGet Wallpapering, Germany\u201d. […]<\/p>\n","protected":false},"author":32,"featured_media":2823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[355,26,370],"tags":[],"class_list":["post-27631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-technology","category-promotional","category-viscom-en"],"acf":[],"yoast_head":"\nWallpaper enters the third dimension - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/02\/11\/wallpaper-enters-the-third-dimension\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wallpaper enters the third dimension - PSI Network\" \/>\n<meta property=\"og:description\" content=\"The German Wallpaper Institute has kicked off its \u201cYear of the Wallpaper\u201d with the slogan, \u201cGet Wallpapering, Germany\u201d. 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