{"id":27634,"date":"2020-03-10T00:00:00","date_gmt":"2020-03-09T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/03\/10\/sustainable-fashion-an-industry-undergoing-change\/"},"modified":"2022-12-12T15:48:08","modified_gmt":"2022-12-12T14:48:08","slug":"sustainable-fashion-an-industry-undergoing-change","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/03\/10\/sustainable-fashion-an-industry-undergoing-change\/","title":{"rendered":"Sustainable fashion \u2013 an industry undergoing change"},"content":{"rendered":"\n

STAIY<\/a> is an online platform for sustainable fashion that was launched in Berlin. The mission of the four young Italian entrepreneurs is to minimise the carbon footprint of the fashion industry with their platform and to accelerate transition to a more sustainable fashion industry. For their online ranges they select the fashion brands very carefully subjecting them to a comprehensive scrutinising process. And the yardstick applied to the companies that want to present themselves here, is pretty high. <\/p>\n\n\n\n

To be greenlighted\nfor presentation on STAIY interested brands have to answer 62 questions related\nto the five pillars of sustainability. These include the themes water, air,\nmaterials, working conditions and commitment. The questions asked are based on the\nGlobal Sustainable Development Goals laid down by the United Nations. On top of\nthis, certificates of the \u2018Fair Wear Foundation\u2019 or issued by \u2018GOTS – Global\nOrganic Textile Standard\u2019 have to be submitted, which are then verified by the\nsustainability officers of the platform. <\/p>\n\n\n\n

STAIY wants\nto present users sustainable fashion brands on a contemporary platform. To this\nend personalised AI-assisted style counselling is offered that turns shopping\ninto an individual customer journey for shoppers. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The ranges\nare in the medium-priced segment and designed to address mainstream shoppers.\n\u201cIt is anything but easy for consumers to find a place to shop sustainably.\nThis is why they often take the easy way out and buy from the fashion giants\nthat offer a little bit of everything and are easy to find. The sustainable\nfashion industry can only be effective if it is in a position to win over part\nof these shoppers,\u201d says co-founder Adrian Leue.  <\/p>\n\n\n\n

To the founders sustainability is the responsible and ethical basis for their work rather than a trend. But what about the big fashion houses? Consumers\u2019 expectations are rising and so is the pressure on them: whereas sustainable fashion used to be a marginal theme it has moved centrestage for the fashion industry now. Therefore, a change in the behaviour of fashion giants is in the offing. Spanish fashion retailer Zara<\/a> announced its intention to produce all fashion sustainably by 2025<\/a>. All viscose, cotton, linen and polyester wovens used to manufacture apparel are to be either organic, sustainable or recycled. Furthermore, environmental resources are to be saved in particular by foregoing plastic bags. Additionally, second-hand garment containers are put up in every outlet with the aim of turning old garments into new ones. With this move Zara also reacts to the new EU Directive on Circular Economy, obliging all member states to collect textiles separately from 2025. By 2025 Zara additionally intends to exclusively use renewable energies. \u00a0<\/p>\n\n\n\n

Swedish fashion giant H&M<\/a> has also announced ambitious green goals. By 2020 the complete H&M Group has set itself the task of gradually increasing the use of organic cotton and to only process sustainably produced cotton from 2020. \u201cWe also want to contribute to ensuring sufficient supplies for the rising demand for organic cotton by encouraging growers to cultivate cotton sustainably,\u201d says Henrik Lampa, CSR Manager Products at H&M. By 2030 the company plans to use 100% sustainable or recycled textiles and promote closed-loop recycling be means of their own second-hand garment containers. The most ambitious goal stated by this group of companies is complete climate neutrality by 2040. <\/p>\n\n\n\n

Bilder
Titel: Noah Buscher auf unsplash.com<\/a>
Beitrag: STAIY <\/p>\n","protected":false},"excerpt":{"rendered":"

STAIY is an online platform for sustainable fashion that was launched in Berlin. The mission of the four young Italian entrepreneurs is to minimise the carbon footprint of the fashion industry with their platform and to accelerate transition to a more sustainable fashion industry. 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