{"id":27635,"date":"2020-03-11T00:00:00","date_gmt":"2020-03-10T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/03\/11\/wildflowers-are-the-new-down\/"},"modified":"2022-12-12T15:48:09","modified_gmt":"2022-12-12T14:48:09","slug":"wildflowers-are-the-new-down","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/03\/11\/wildflowers-are-the-new-down\/","title":{"rendered":"Wildflowers are the new down"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">More and more consumers place special emphasis on sustainability with their apparel. British company <a href=\"https:\/\/thepangaia.com\">Pangaia<\/a> has taken this to heart developing winter jackets that are especially environment-saving, climate-neutral and also animal-friendly. The jackets are filled with wildflowers rather than with genuine down or man-made materials: FLWRDWN<sup>TM<\/sup> is the name of the new material for winter-warm fashion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pangaia is\nbacked by an international body of researchers, scientists and designers. For\nten years the team of experts worked on a solution for optimally replacing\nanimal feathers in fashion by renewable raw materials. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FLWRDWN<sup>TM<\/sup>\nmarked the breakthrough: dried wildflowers form the basis for the\nextraordinarily insulating and breathable filling. An aerogel also ensures the\njackets are durable and stay in shape even when subjected to intense wear. Add\nto this that FLWRDWN<sup>TM&nbsp; <\/sup>is\nproven to be hypoallergenic and 100% bio-degradable. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\nwildflowers for the vegan filling come from renaturation projects. This as such\nhas a positive impact on the environment: groundwater resources are saved as\nwell as local insect species. Last but not least, regenerative cultivation\nsignificantly reduces CO2 emissions. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new puffer jackets thereby not only fulfil the highest ecological standards but also live up to consumers\u2019 fashion requirements with their trendy, casual design. Thanks to a clever construction this style can be worn as a short jacket, coat or waistcoat. FLWRDWN<sup>TM<\/sup> can be ordered online. The jacket is shipped in a compostable packaging \u2013 in line with 100% sustainable<a href=\"https:\/\/thepangaia.com\/pages\/compostable-packaging\"> thinking<\/a> along with a recommendation to either compost it in your garden or dispose of it in the organic waste. \u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/03\/04_11_19_PANGAIA_2638-1-819x1024.jpeg\" alt=\"\" class=\"wp-image-2952\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/03\/04_11_19_PANGAIA_2638-1-819x1024.jpeg 819w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/04_11_19_PANGAIA_2638-1-240x300.jpeg 240w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/04_11_19_PANGAIA_2638-1-768x960.jpeg 768w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/04_11_19_PANGAIA_2638-1-1229x1536.jpeg 1229w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/04_11_19_PANGAIA_2638-1-1638x2048.jpeg 1638w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/04_11_19_PANGAIA_2638-1-scaled.jpeg 2048w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/03\/9223-1-1024x683.jpg\" alt=\"\" class=\"wp-image-2948\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/03\/9223-1-1024x683.jpg 1024w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/9223-1-300x200.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/9223-1-768x512.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/9223-1-1536x1025.jpg 1536w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/9223-1-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/03\/0428-2-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-2950\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/03\/0428-2-1-1024x683.jpeg 1024w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/0428-2-1-300x200.jpeg 300w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/0428-2-1-768x512.jpeg 768w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/0428-2-1-1536x1025.jpeg 1536w, https:\/\/psi-network.de\/content\/uploads\/2020\/03\/0428-2-1-2048x1366.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pangaia asked passers-by in London about their preferred material to substitute animal downs in jackets. They mentioned interesting fillers <a href=\"https:\/\/www.youtube.com\/watch?v=EeZhCtF03LM\">here<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside\nFLWRDWN<sup>TM<\/sup> Pangaia has also developed an organic material for shirts,\nwhich consists of renewable saltwater seaweed and is 100% compostable. The\ncompany also fights for the protection of mangrove forests in Indonesia: for\neach garment sold the company buys one mangrove that can capture about one ton\nof CO2. <br>\n<br>\nPhotos and Video: Pangaia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more consumers place special emphasis on sustainability with their apparel. British company Pangaia has taken this to heart developing winter jackets that are especially environment-saving, climate-neutral and also animal-friendly. The jackets are filled with wildflowers rather than with genuine down or man-made materials: FLWRDWNTM is the name of the new material for winter-warm [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":2954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[364,367,368],"tags":[],"class_list":["post-27635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotex-expo-en","category-sustainability","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wildflowers are the new down - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/03\/11\/wildflowers-are-the-new-down\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wildflowers are the new down - PSI Network\" \/>\n<meta property=\"og:description\" content=\"More and more consumers place special emphasis on sustainability with their apparel. British company Pangaia has taken this to heart developing winter jackets that are especially environment-saving, climate-neutral and also animal-friendly. 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