{"id":27636,"date":"2020-03-09T00:00:00","date_gmt":"2020-03-08T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/03\/09\/protective-gear-as-an-art-object\/"},"modified":"2022-12-12T15:48:10","modified_gmt":"2022-12-12T14:48:10","slug":"protective-gear-as-an-art-object","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/03\/09\/protective-gear-as-an-art-object\/","title":{"rendered":"Protective gear as an art object"},"content":{"rendered":"\n

For centuries man has worn special protective wear at work but this is the first time for personal protective equipment to be \u201cpromoted\u201d to an art object: \u201cSafety Jackets zipped the Other Way<\/a>\u201d is the title of an extraordinary project initiated by DIY store chain Hornbach and the Chinese artist Ai Weiwei<\/a>.<\/p>\n\n\n\n

Known for its original and occasionally provocative marketing ideas,\nHornbach now offers its shoppers a DIY artwork by the star artist. Centrestage\nhere are high-vis vests and other materials found at DIY stores or used by\nconstruction workers. The key: in the Readymade tradition \u2013 an artwork that\ndeclares an everyday object art \u2013 objects of daily use can be converted into an\nartwork that everyone can handcraft at home.  <\/p>\n\n\n\n

To Ai Weiwei the do-it-yourself artwork is far more than an advertising\ngimmick. A proven object such as the high-vis jacket is given a completely new\nmeaning by this project. Beyond this, the artist also wants to create a forum\nfor modern art beyond the established art scene. \u201cArt belongs to everyone. Everyone\ncan be an artist or have the possibility to create art,\u201d says Ai Weiwei.<\/p>\n\n\n\n

In concrete terms, the artwork is made up of several high-vis jackets that are connected by zippers thereby forming a sculpture. Amateur artists can design various versions. Fans can order the set from the Hornbach webshop<\/a>. It contains an assembly instruction, a certificate of authenticity and an info brochure that sets the artwork in an art history context. The assembly of \u201cSafety Jackets zipped the Other Way\u201d is left up to each individual \u2013 just like its interpretation.\u00a0 <\/p>\n\n\n\n

Bild: Hornbach<\/p>\n","protected":false},"excerpt":{"rendered":"

For centuries man has worn special protective wear at work but this is the first time for personal protective equipment to be \u201cpromoted\u201d to an art object: \u201cSafety Jackets zipped the Other Way\u201d is the title of an extraordinary project initiated by DIY store chain Hornbach and the Chinese artist Ai Weiwei. Known for its […]<\/p>\n","protected":false},"author":22,"featured_media":2922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[364],"tags":[],"class_list":["post-27636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotex-expo-en"],"acf":[],"yoast_head":"\nProtective gear as an art object - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/03\/09\/protective-gear-as-an-art-object\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protective gear as an art object - PSI Network\" \/>\n<meta property=\"og:description\" content=\"For centuries man has worn special protective wear at work but this is the first time for personal protective equipment to be \u201cpromoted\u201d to an art object: \u201cSafety Jackets zipped the Other Way\u201d is the title of an extraordinary project initiated by DIY store chain Hornbach and the Chinese artist Ai Weiwei. 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