{"id":27637,"date":"2020-03-10T00:00:00","date_gmt":"2020-03-09T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/03\/10\/full-service-as-an-opportunity-for-promotional-textiles-specialists\/"},"modified":"2022-12-12T15:48:12","modified_gmt":"2022-12-12T14:48:12","slug":"full-service-as-an-opportunity-for-promotional-textiles-specialists","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/03\/10\/full-service-as-an-opportunity-for-promotional-textiles-specialists\/","title":{"rendered":"Full Service as an opportunity for promotional textiles specialists"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Transformation\nis Key \u2013 especially in textile printing. Today, thinking out of the box,\nadapting to new processes and buying into new business models is paramount. Not\nonly the extension of the promotional product range to include merchandise\nproducts is considered a driver for success but also the conversion of the\nbusiness into a full-service supplier. This is precisely the avenue that Lars\nLosse has successfully opted for as a Managing Director of Textildruck Europa\nGmbH, founded by his father in 1966. A business case that made a lasting\nimpression at the PromoTex Expo from 7 to 9 January 2020. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest opportunity for promotional products distributors, producers\nand finishers is to awaken desire; because the \u201cwant-to-have\u201d factor is what\ndecides on whether consumers feel the need to buy or wear a product. For\ninstance with workwear \u2013 acceptance and actual use is demonstrably higher when\nthe garments have fashion appeal and are personalised. Or textile merchandising\narticles such as hoodies or shirts that create new buying incentives as long as\nthe brand \u2013 be this an artist, film or club \u2013 is strong enough. This can\nespecially benefit specialists in promotional products and promotion wear. The\ntechnical prerequisites and workflows for finishing workwear and the range of textile\nmerchandising products are generally a given. The trick, however, is (not) only\nto apply a message to just any textile. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especially at times where the economy is doing\nless well \u2013 such as in the automotive industry \u2013 promotional product\ndistributors, producers and finishers have to think bigger and realise the\npotential of their own customers. And what\u2019s more: they have to see themselves\nas product developers and especially as marketing partners. \u201cJust because\nsomebody does not order a product with us, this does not necessarily mean that they\ndo not want to have it,\u201d said Lars Losse, Managing Director of Textildruck Europa\nGmbH from Halle an der Saale, in an interview at PromoTex Expo. He recommends\ntaking a closer look at your customerbase. \u201cThe core question should read: How\nstrong is my customer\u2019s brand? The answer to this will determine what products you\ncan design <em>for<\/em> them and <em>with<\/em> them to help them successfully build\ntheir brand.\u201d With this attitude Lars Losse has diversified his ranges, adapted\nhis business processes to the new market conditions and re-positioned himself\nas a full-service provider for textile merchandising. Successfully so. His\ncustomers include not only international artists and wholesalers but also\nfootball clubs or automotive manufacturers. Thanks to today\u2019s technology\nprivate customers can have their products customised for them \u2013 irrespective of\nlong runs and on-demand orders, micro orders from 1 unit are possible. This is\nwhy Textildruck Europa GmbH, now employing a staff of some 100 people, recently\nchalked up orders of six million prints a year \u2013 and not only thanks to textile\nsilk-screen printing, transfer and digital printing. The spectrum of\nfull-service components now ranges from consulting and branding to design and e-Commerce\neven including warehousing logistics and is rounded off by their own green fashion\nlabel called GreenBomb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be it professional consulting for the selection\nof textiles or the right finishing, be it graphic services or the operative\nsupport for motif design, the successful operation of webshops, all-inclusive\nlogistics complete with shipping or a re-labelling service with in-house sewing\nand embroidery shop \u2013 the diversity of service components just involved in\npromotional textile printing reflects the demand of the industry and the\nopportunities for suppliers. \u201cThose wanting to escape comparability in the\npromotional products industry to some extent and to become more diversified in\nview of the economic situation, are well advised to re-think their existing\nbusiness model,\u201d explains Lars Losse and advises: \u201cWhoever really wants to\nre-orient their business should definitely get reliable and qualified service\npartners on board to be able to deliver high-quality services in just about all\nsituations.\u201d This is why Textildruck Europa raffled a webshop installation at\nthe past PromoTex Expo. The winner delighted at a professional Internet\nappearance complete with interface. After all: \u201cMost of the customers that we\nwant to reach with our spectrum of services do not have their own webshop,\u201d\nsays Losse and adds: \u201cWith our full-service components we are offering you more\nthan just a kick-start to get your textile merchandising project going.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.textildruck-europa.de\/\">https:\/\/www.textildruck-europa.de\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transformation is Key \u2013 especially in textile printing. Today, thinking out of the box, adapting to new processes and buying into new business models is paramount. Not only the extension of the promotional product range to include merchandise products is considered a driver for success but also the conversion of the business into a full-service [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":2927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[364,368],"tags":[],"class_list":["post-27637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotex-expo-en","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Full Service as an opportunity for promotional textiles specialists - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/03\/10\/full-service-as-an-opportunity-for-promotional-textiles-specialists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Full Service as an opportunity for promotional textiles specialists - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Transformation is Key \u2013 especially in textile printing. 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