{"id":27785,"date":"2020-07-29T00:00:00","date_gmt":"2020-07-28T22:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/07\/29\/old-masters-on-new-boards\/"},"modified":"2022-12-12T15:49:44","modified_gmt":"2022-12-12T14:49:44","slug":"old-masters-on-new-boards","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/07\/29\/old-masters-on-new-boards\/","title":{"rendered":"Old masters on new boards"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A French manufacturer applies art to surfboards and skateboards with the aid of silk-screen printing.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although the skateboard and surfboard manufacturer <a href=\"https:\/\/boom-art.com\">Boom Art<\/a>, based in Aix-en-Provence in the south of France, is specialised in producing limited editions with art motifs, the founders maintain that \u201cWe are first and foremost skaters and surfers and used to build boards and live this culture long before the sport became cool and morphed into a lifestyle\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Starting the art ball rolling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boom Art decorates boards with images of the old masters. Fran\u00e7ois Boucher\u2019s rococo masterpiece The Triumph of Venus is a very popular motif alongside many Renaissance paintings. The depiction of Hieronymus Bosch\u2019s Garden of Earthly Delight, for example, extends across no less than three skateboards. More frivolous images can be found in Wally Wood\u2019s \u201cDisney Memorial Orgy 1967\u201d or in Alain Aslan\u2019s images from the seventies. However, Boom Art also finds room for the work of contemporary artists on both skateboards and surfboards.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/3-2.jpg\" alt=\"\" data-id=\"5646\" data-full-url=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/3-2.jpg\" data-link=\"https:\/\/www.planet-advertising.com\/en\/?attachment_id=5646\" class=\"wp-image-5646\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/07\/3-2.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2020\/07\/3-2-300x300.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2020\/07\/3-2-150x150.jpg 150w, https:\/\/psi-network.de\/content\/uploads\/2020\/07\/3-2-250x250.jpg 250w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/1-3.jpg\" alt=\"\" data-id=\"5648\" data-full-url=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/1-3.jpg\" data-link=\"https:\/\/www.planet-advertising.com\/en\/?attachment_id=5648\" class=\"wp-image-5648\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/07\/1-3.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2020\/07\/1-3-300x300.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2020\/07\/1-3-150x150.jpg 150w, https:\/\/psi-network.de\/content\/uploads\/2020\/07\/1-3-250x250.jpg 250w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/2-2.jpg\" alt=\"\" data-id=\"5650\" data-full-url=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/2-2.jpg\" data-link=\"https:\/\/www.planet-advertising.com\/en\/?attachment_id=5650\" class=\"wp-image-5650\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/07\/2-2.jpg 731w, https:\/\/psi-network.de\/content\/uploads\/2020\/07\/2-2-214x300.jpg 214w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The act of spreading a work of art across several boards is what makes the company\u2019s limited editions (restricted to just ten copies) so special. In the case of skateboards, individual works may extend across as many as seven single boards which go to make up a single motif. With surfboards, it is the diptych and imposing triptychs which dominate the company\u2019s range of limited editions. In view of the correspondingly exclusive prices demanded for such works, it is possibly a moot point as to whether these hand-made boards will ever come into contact with saltwater or asphalt &#8211; or if they will not instead probably finish up hanging on a wall in their owner\u2019s living room. Boom Art leaves the choice entirely up to the buyer, although it does provide customers with a wall bracket as part of the deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Handmade using classical silk-screen printing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The skateboards are made of maple and manufactured in-house by hand in France, with the plywood coming directly from Canada from certified, sustainable forests. The surfboards are made of polyester resin and polyurethane foam which is moulded by hand. Silk-screen printing is used to apply the motifs.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/6-3.jpg\" alt=\"\" data-id=\"5652\" data-full-url=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/6-3.jpg\" data-link=\"https:\/\/www.planet-advertising.com\/en\/?attachment_id=5652\" class=\"wp-image-5652\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/07\/6-3.jpg 731w, https:\/\/psi-network.de\/content\/uploads\/2020\/07\/6-3-214x300.jpg 214w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/4-4.jpg\" alt=\"\" data-id=\"5654\" data-full-url=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/4-4.jpg\" data-link=\"https:\/\/www.planet-advertising.com\/en\/?attachment_id=5654\" class=\"wp-image-5654\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/07\/4-4.jpg 731w, https:\/\/psi-network.de\/content\/uploads\/2020\/07\/4-4-214x300.jpg 214w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/5-3.jpg\" alt=\"\" data-id=\"5656\" data-full-url=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/07\/5-3.jpg\" data-link=\"https:\/\/www.planet-advertising.com\/en\/?attachment_id=5656\" class=\"wp-image-5656\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/07\/5-3.jpg 731w, https:\/\/psi-network.de\/content\/uploads\/2020\/07\/5-3-214x300.jpg 214w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Boom Art\u2019s printing method allows a precise and detailed representation of the artworks, right down to the subtlest of brushstrokes and the original colours used. The motif is initially printed onto textile and then embedded in the surface of the surfboard or skateboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.planet-advertising.com\/content\/uploads\/2020\/09\/Guy-le-Tatooer-1024x683.jpg\" alt=\"\" class=\"wp-image-6127\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2020\/09\/Guy-le-Tatooer-1024x683.jpg 1024w, https:\/\/psi-network.de\/content\/uploads\/2020\/09\/Guy-le-Tatooer-300x200.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2020\/09\/Guy-le-Tatooer-768x513.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2020\/09\/Guy-le-Tatooer.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nevertheless, the company is also involved in promoting surfing and skateboarding as sports. At the end of last year, Boom Art produced a skateboard series, together with the skater <a href=\"https:\/\/www.instagram.com\/guyletatooer.one\/?hl=de\">Guy le Tatooer<\/a>, which is being used to fund the renovation of the La Digue skater park. The boards bore a motif designed by the artist in the style of the park. 50 percent of sales revenue flowed directly into the project. The manufacturer has also donated eight skateboards to be raffled off as part of a current charity campaign for the <a href=\"https:\/\/boom-art.com\/for-the-red-cross\/\">Red Cross<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Images: Boom Art, text: Carolin Z\u00f6ller<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A French manufacturer applies art to surfboards and skateboards with the aid of silk-screen printing. Although the skateboard and surfboard manufacturer Boom Art, based in Aix-en-Provence in the south of France, is specialised in producing limited editions with art motifs, the founders maintain that \u201cWe are first and foremost skaters and surfers and used to [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":5594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[355],"tags":[],"class_list":["post-27785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Old masters on new boards - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/07\/29\/old-masters-on-new-boards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old masters on new boards - PSI Network\" \/>\n<meta property=\"og:description\" content=\"A French manufacturer applies art to surfboards and skateboards with the aid of silk-screen printing. Although the skateboard and surfboard manufacturer Boom Art, based in Aix-en-Provence in the south of France, is specialised in producing limited editions with art motifs, the founders maintain that \u201cWe are first and foremost skaters and surfers and used to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2020\/07\/29\/old-masters-on-new-boards\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-28T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-12T14:49:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2020\/07\/Boom-Art-Aufmacher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/07\\\/29\\\/old-masters-on-new-boards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/07\\\/29\\\/old-masters-on-new-boards\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Old masters on new boards\",\"datePublished\":\"2020-07-28T22:00:00+00:00\",\"dateModified\":\"2022-12-12T14:49:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/07\\\/29\\\/old-masters-on-new-boards\\\/\"},\"wordCount\":509,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/07\\\/29\\\/old-masters-on-new-boards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2020\\\/07\\\/Boom-Art-Aufmacher.jpg\",\"articleSection\":[\"Ad. 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