XINDAO, supplier of innovative, functional and sustainable business gifts, have entered into a strategic partnership with The Movement, to become a nominated partner of the AWARE\u2122 Integrity Solution in Europe. \u201cWith this partnership, we guarantee the genuine recycled content and environmental impact reduction claims of our products\u201d, says Albert van der Veen, CEO of XINDAO.\u201cThe world\u2019s first fully traceable recycled polyester and recycled cotton gift collection: The true story behind a sustainable product will become as important as the design and quality\u201d, commented van der Veen. <\/p>\n\n\n\n
XD Design and The IMPACT COLLECTION, embedded with the AWARE\u2122 Integrity Solution, is fully traceable from fibre to final product. With AWARE\u2122 tracer particles added to the certified recycled fibres, the final product can be scanned to verify that genuine recycled yarn has been used for the final product. As mass balance is registered on the AWARE\u2122 blockchain application, sustainable claims are 100% verified and validated, thereby precluding greenwashing.<\/p>\n\n\n\n
\u201cSustainability is a spectrum: I believe it is important for companies and brands to know where in the spectrum their products lie so they can make better decisions. AWARE\u2122 technology enables us to do that\u201d, says Kevin Zomerdijk, Product Director of XINDAO. \u201cI see our partnership as key to pushing our industry further in the right direction of the sustainable spectrum\u201d.<\/p>\n\n\n\n
\u201cWe are officially disrupting the sustainable industry. Our revolutionary integrity solution combines both tracer and blockchain technology\u201d, says Koen Warmerdam, Business developer of AWARE\u2122. \u201cWe are continuously looking for innovative companies with a disruptive and transparent vision on the future. Therefore we are extremely proud to be able to work with industry innovators like XINDAO\u201d. <\/p>\n\n\n\n