{"id":27914,"date":"2020-12-22T00:00:00","date_gmt":"2020-12-21T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/"},"modified":"2022-12-12T15:51:04","modified_gmt":"2022-12-12T14:51:04","slug":"reflaktive-restructuring-on-the-home-stretch","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/","title":{"rendered":"reflAktive: Restructuring on the home stretch"},"content":{"rendered":"\n<p>In the summer of 2019, Thomas Wassmann, owner of the company reflAktive since 2017, began reorganising the company and positioning it on the market. The large-scale restructuring measures initially led to adjustment difficulties, which have been overcome in the meantime. During the course of this process, he has succeeded in significantly improving printing quality and developing new products, among other things. Sales channels have been restructured to the extent that reflAktive will be withdrawing from the wholesale market for promotional articles as of January 2021 and instead selling its products directly to end customers through retailers. For this reason, reflAktive has also become part of the \u201cmypromo\u201d community. The company will resolutely further pursue the chosen strategy with fair appearances, public relations work and other projects. \u201cThe reflAktive team is ready and able to provide extensive support to promotional products retailers in processing their orders. For over 25 years we have been your source for T\u00dcV\/GS inspected reflective traffic safety articles for the non-professional segment \u201cMade in Germany\u201d, says Thomas Wassmann. <a href=\"http:\/\/www.reflAktive.de\">www.reflAktive.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the summer of 2019, Thomas Wassmann, owner of the company reflAktive since 2017, began reorganising the company and positioning it on the market. The large-scale restructuring measures initially led to adjustment difficulties, which have been overcome in the meantime. During the course of this process, he has succeeded in significantly improving printing quality and [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":7698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-27914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>reflAktive: Restructuring on the home stretch - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"reflAktive: Restructuring on the home stretch - PSI Network\" \/>\n<meta property=\"og:description\" content=\"In the summer of 2019, Thomas Wassmann, owner of the company reflAktive since 2017, began reorganising the company and positioning it on the market. The large-scale restructuring measures initially led to adjustment difficulties, which have been overcome in the meantime. During the course of this process, he has succeeded in significantly improving printing quality and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-21T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-12T14:51:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2020\/12\/Reflaktive_Logo_NEU_Screen.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1105\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redaktion PSI Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion PSI Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/\"},\"author\":{\"name\":\"Redaktion PSI Journal\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\"},\"headline\":\"reflAktive: Restructuring on the home stretch\",\"datePublished\":\"2020-12-21T23:00:00+00:00\",\"dateModified\":\"2022-12-12T14:51:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/\"},\"wordCount\":178,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2020\\\/12\\\/Reflaktive_Logo_NEU_Screen.png\",\"articleSection\":[\"Promotional\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/\",\"name\":\"reflAktive: Restructuring on the home stretch - PSI Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2020\\\/12\\\/Reflaktive_Logo_NEU_Screen.png\",\"datePublished\":\"2020-12-21T23:00:00+00:00\",\"dateModified\":\"2022-12-12T14:51:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2020\\\/12\\\/Reflaktive_Logo_NEU_Screen.png\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2020\\\/12\\\/Reflaktive_Logo_NEU_Screen.png\",\"width\":1105,\"height\":618},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2020\\\/12\\\/22\\\/reflaktive-restructuring-on-the-home-stretch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/psi-network.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"reflAktive: Restructuring on the home stretch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"name\":\"PSI Network\",\"description\":\"Die Welt des Werbens und Verkaufens\",\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/psi-network.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\",\"name\":\"PSI Network\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"width\":600,\"height\":600,\"caption\":\"PSI Network\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\",\"name\":\"Redaktion PSI Journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"caption\":\"Redaktion PSI Journal\"},\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/author\\\/usr_hoechemer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"reflAktive: Restructuring on the home stretch - PSI Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/","og_locale":"en_US","og_type":"article","og_title":"reflAktive: Restructuring on the home stretch - PSI Network","og_description":"In the summer of 2019, Thomas Wassmann, owner of the company reflAktive since 2017, began reorganising the company and positioning it on the market. The large-scale restructuring measures initially led to adjustment difficulties, which have been overcome in the meantime. During the course of this process, he has succeeded in significantly improving printing quality and [&hellip;]","og_url":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/","og_site_name":"PSI Network","article_published_time":"2020-12-21T23:00:00+00:00","article_modified_time":"2022-12-12T14:51:04+00:00","og_image":[{"width":1105,"height":618,"url":"https:\/\/psi-network.de\/content\/uploads\/2020\/12\/Reflaktive_Logo_NEU_Screen.png","type":"image\/png"}],"author":"Redaktion PSI Journal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion PSI Journal","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/#article","isPartOf":{"@id":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/"},"author":{"name":"Redaktion PSI Journal","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb"},"headline":"reflAktive: Restructuring on the home stretch","datePublished":"2020-12-21T23:00:00+00:00","dateModified":"2022-12-12T14:51:04+00:00","mainEntityOfPage":{"@id":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/"},"wordCount":178,"commentCount":0,"publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"image":{"@id":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2020\/12\/Reflaktive_Logo_NEU_Screen.png","articleSection":["Promotional"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/","url":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/","name":"reflAktive: Restructuring on the home stretch - PSI Network","isPartOf":{"@id":"https:\/\/psi-network.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/#primaryimage"},"image":{"@id":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2020\/12\/Reflaktive_Logo_NEU_Screen.png","datePublished":"2020-12-21T23:00:00+00:00","dateModified":"2022-12-12T14:51:04+00:00","breadcrumb":{"@id":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/#primaryimage","url":"https:\/\/psi-network.de\/content\/uploads\/2020\/12\/Reflaktive_Logo_NEU_Screen.png","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2020\/12\/Reflaktive_Logo_NEU_Screen.png","width":1105,"height":618},{"@type":"BreadcrumbList","@id":"https:\/\/psi-network.de\/en\/2020\/12\/22\/reflaktive-restructuring-on-the-home-stretch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/psi-network.de\/en\/"},{"@type":"ListItem","position":2,"name":"reflAktive: Restructuring on the home stretch"}]},{"@type":"WebSite","@id":"https:\/\/psi-network.de\/#website","url":"https:\/\/psi-network.de\/","name":"PSI Network","description":"Die Welt des Werbens und Verkaufens","publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/psi-network.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/psi-network.de\/#organization","name":"PSI Network","url":"https:\/\/psi-network.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/","url":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","width":600,"height":600,"caption":"PSI Network"},"image":{"@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb","name":"Redaktion PSI Journal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","caption":"Redaktion PSI Journal"},"url":"https:\/\/psi-network.de\/en\/author\/usr_hoechemer\/"}]}},"_links":{"self":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/27914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/comments?post=27914"}],"version-history":[{"count":1,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/27914\/revisions"}],"predecessor-version":[{"id":28745,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/27914\/revisions\/28745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media\/7698"}],"wp:attachment":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media?parent=27914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/categories?post=27914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/tags?post=27914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}