{"id":27956,"date":"2021-02-17T00:00:00","date_gmt":"2021-02-16T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2021\/02\/17\/when-inspiration-rings-at-the-door\/"},"modified":"2022-12-12T15:51:29","modified_gmt":"2022-12-12T14:51:29","slug":"when-inspiration-rings-at-the-door","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/","title":{"rendered":"When inspiration rings at the door"},"content":{"rendered":"\n<p>It is a tool for inspiration. But it also offers something that is rare these days: product innovations that you can simply hold in your hand. Because no catalogue, no virtual tool and no video conveys the advantages of an advertising item with the same intensity as the haptic product itself. Lars Kessler agrees. In his &#8220;We are PSI&#8221; video, the PSI Project Manager Sales not only describes how innovations are currently received by customers despite Corona, but he also reveals what would be in the &#8220;Lars Kessler Box&#8221;. It&#8217;s definitely worth a look.<\/p>\n\n\n\n<p>Click here for the video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Wenn die Inspiration an der T\u00fcr klingelt\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Qj78FLu0c0c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It is a tool for inspiration. But it also offers something that is rare these days: product innovations that you can simply hold in your hand. Because no catalogue, no virtual tool and no video conveys the advantages of an advertising item with the same intensity as the haptic product itself. Lars Kessler agrees. In [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":8409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,365,369],"tags":[],"class_list":["post-27956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional","category-psi-en","category-video-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When inspiration rings at the door - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When inspiration rings at the door - PSI Network\" \/>\n<meta property=\"og:description\" content=\"It is a tool for inspiration. But it also offers something that is rare these days: product innovations that you can simply hold in your hand. Because no catalogue, no virtual tool and no video conveys the advantages of an advertising item with the same intensity as the haptic product itself. Lars Kessler agrees. In [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-16T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-12T14:51:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2021\/02\/This-is-PSI_Lars-Kessler.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Bernert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Bernert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/\"},\"author\":{\"name\":\"Julia Bernert\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/c0dc1f285081ff2915b3f042b5be8103\"},\"headline\":\"When inspiration rings at the door\",\"datePublished\":\"2021-02-16T23:00:00+00:00\",\"dateModified\":\"2022-12-12T14:51:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/\"},\"wordCount\":115,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2021\\\/02\\\/This-is-PSI_Lars-Kessler.jpg\",\"articleSection\":[\"Promotional\",\"PSI\",\"video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/\",\"name\":\"When inspiration rings at the door - PSI Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2021\\\/02\\\/This-is-PSI_Lars-Kessler.jpg\",\"datePublished\":\"2021-02-16T23:00:00+00:00\",\"dateModified\":\"2022-12-12T14:51:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/#primaryimage\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2021\\\/02\\\/This-is-PSI_Lars-Kessler.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2021\\\/02\\\/This-is-PSI_Lars-Kessler.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/02\\\/17\\\/when-inspiration-rings-at-the-door\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/psi-network.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When inspiration rings at the door\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"name\":\"PSI Network\",\"description\":\"Die Welt des Werbens und Verkaufens\",\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/psi-network.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\",\"name\":\"PSI Network\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"width\":600,\"height\":600,\"caption\":\"PSI Network\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/c0dc1f285081ff2915b3f042b5be8103\",\"name\":\"Julia Bernert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g\",\"caption\":\"Julia Bernert\"},\"description\":\"Vom Fachartikel zum Trendbericht schreibt Julia Bernert als studierte Modejournalistin \u00fcber das, was die Textilbranche disziplin\u00fcbergreifend besch\u00e4ftigt, pr\u00e4gt und umtreibt. Und noch mehr. Erg\u00e4nzt wird ihr Portfolio seit \u00fcber zehn Jahren um Veranstaltungskommunikation. So z\u00e4hlen die kommunikative Betreuung von Weltleitmessen verschiedenster Couleur, die kommunikationsstrategische Federf\u00fchrung internationaler Sportevents und die Mitarbeit bei mehrfach preisgekr\u00f6nten Influencer Marketing-Kampagnen zum Renommee von Julia Bernert.\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/author\\\/j-bernert\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When inspiration rings at the door - PSI Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/","og_locale":"en_US","og_type":"article","og_title":"When inspiration rings at the door - PSI Network","og_description":"It is a tool for inspiration. But it also offers something that is rare these days: product innovations that you can simply hold in your hand. Because no catalogue, no virtual tool and no video conveys the advantages of an advertising item with the same intensity as the haptic product itself. Lars Kessler agrees. In [&hellip;]","og_url":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/","og_site_name":"PSI Network","article_published_time":"2021-02-16T23:00:00+00:00","article_modified_time":"2022-12-12T14:51:29+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/psi-network.de\/content\/uploads\/2021\/02\/This-is-PSI_Lars-Kessler.jpg","type":"image\/jpeg"}],"author":"Julia Bernert","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Julia Bernert","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/#article","isPartOf":{"@id":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/"},"author":{"name":"Julia Bernert","@id":"https:\/\/psi-network.de\/#\/schema\/person\/c0dc1f285081ff2915b3f042b5be8103"},"headline":"When inspiration rings at the door","datePublished":"2021-02-16T23:00:00+00:00","dateModified":"2022-12-12T14:51:29+00:00","mainEntityOfPage":{"@id":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/"},"wordCount":115,"commentCount":0,"publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"image":{"@id":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2021\/02\/This-is-PSI_Lars-Kessler.jpg","articleSection":["Promotional","PSI","video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/","url":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/","name":"When inspiration rings at the door - PSI Network","isPartOf":{"@id":"https:\/\/psi-network.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/#primaryimage"},"image":{"@id":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2021\/02\/This-is-PSI_Lars-Kessler.jpg","datePublished":"2021-02-16T23:00:00+00:00","dateModified":"2022-12-12T14:51:29+00:00","breadcrumb":{"@id":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/#primaryimage","url":"https:\/\/psi-network.de\/content\/uploads\/2021\/02\/This-is-PSI_Lars-Kessler.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2021\/02\/This-is-PSI_Lars-Kessler.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/psi-network.de\/en\/2021\/02\/17\/when-inspiration-rings-at-the-door\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/psi-network.de\/en\/"},{"@type":"ListItem","position":2,"name":"When inspiration rings at the door"}]},{"@type":"WebSite","@id":"https:\/\/psi-network.de\/#website","url":"https:\/\/psi-network.de\/","name":"PSI Network","description":"Die Welt des Werbens und Verkaufens","publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/psi-network.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/psi-network.de\/#organization","name":"PSI Network","url":"https:\/\/psi-network.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/","url":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","width":600,"height":600,"caption":"PSI Network"},"image":{"@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/psi-network.de\/#\/schema\/person\/c0dc1f285081ff2915b3f042b5be8103","name":"Julia Bernert","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g","caption":"Julia Bernert"},"description":"Vom Fachartikel zum Trendbericht schreibt Julia Bernert als studierte Modejournalistin \u00fcber das, was die Textilbranche disziplin\u00fcbergreifend besch\u00e4ftigt, pr\u00e4gt und umtreibt. Und noch mehr. Erg\u00e4nzt wird ihr Portfolio seit \u00fcber zehn Jahren um Veranstaltungskommunikation. So z\u00e4hlen die kommunikative Betreuung von Weltleitmessen verschiedenster Couleur, die kommunikationsstrategische Federf\u00fchrung internationaler Sportevents und die Mitarbeit bei mehrfach preisgekr\u00f6nten Influencer Marketing-Kampagnen zum Renommee von Julia Bernert.","url":"https:\/\/psi-network.de\/en\/author\/j-bernert\/"}]}},"_links":{"self":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/27956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/comments?post=27956"}],"version-history":[{"count":1,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/27956\/revisions"}],"predecessor-version":[{"id":28704,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/27956\/revisions\/28704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media\/8409"}],"wp:attachment":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media?parent=27956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/categories?post=27956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/tags?post=27956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}