Up until 2020, the company REFLECTS\u00ae from Cologne used to send its customers an extensive main catalogue every year as well as various catalogues for certain occasions throughout the year. Starting in 2021, the company will no longer be releasing a main catalogue but will issuing a special catalogue for each REFLECTS\u00ae brand.<\/p>\n\n\n\n
In the summer 2019 REFLECTS GmbH began a restructuring process for the company as well as the brand REFLECTS\u00ae with the aim of advancing as a multi-specialist. These efforts have resulted in the company substantially reducing the number of items in its product assortment, concentrating its product range to 4 key product areas and reinforcing its innovation ability. At the beginning of 2021, the REFLECTS\u00ae assortment was reduced by around 1,000 products. Of course, this strategy also influences the market communication of the Cologne-based company, which from now on will publish one special catalogue for each brand.<\/p>\n\n\n\n
The special catalogues \u201cRETUMBLER\u00ae \u2013 Best of Drinkware\u201d and the workbook \u201cRETIME\u00ae – Cool Watch Concepts\u201d have already been released. The next catalogue \u201cREEVES\u00ae – Smart Electronics\u201d will be published soon. Another still unreleased brand will be introduced in spring 2021 and its catalogue will be issued soon thereafter. A lanyard catalogue is also scheduled for release. <\/p>\n\n\n\n