{"id":28021,"date":"2021-05-03T00:00:00","date_gmt":"2021-05-02T22:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2021\/05\/03\/programme-of-psi-digital-2021\/"},"modified":"2022-12-12T15:52:09","modified_gmt":"2022-12-12T14:52:09","slug":"programme-of-psi-digital-2021","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2021\/05\/03\/programme-of-psi-digital-2021\/","title":{"rendered":"Programme of PSI DIGITAL 2021"},"content":{"rendered":"\n

Here you can get an insight into the current and past programme of PSI DIGITAL 2021!<\/p>\n\n\n\n

If you click on the name of the speaker, you will be taken directly to the corresponding short vita.<\/em> <\/p>\n\n\n\n

PSI DIGITAL FRIDAY October<\/strong><\/p>\n\n\n\n

Friday, 1 October 2021<\/strong><\/p>\n\n\n\n

Time<\/strong><\/td>Title<\/strong> <\/td>Brief description<\/strong><\/td>Speaker<\/strong> <\/td> Language<\/strong> <\/td><\/tr>
09:15<\/td>Opening PSI DIGITAL FRIDAY<\/td>Welcome to PSI DIGITAL FRIDAY in October 2021<\/td>Petra Lassahn, PSI<\/a>
Caroline Z\u00f6ller, Moderation<\/a><\/td>		\"\"

\"\"<\/td><\/tr>
09:25 – 09:55<\/td>New opportunities for the industry<\/td>Not minus but plus. Ban on disposables + takeaway on the rise = new opportunities for the industry. How booming out-of-home catering and a new law are boosting the promotional products industry.<\/td>Patrick Breuer, koziol ideas f\u00fcr friends GmbH<\/a><\/td> \"\"

\"\" <\/td><\/tr>
10:00 – 10:30<\/td>Sustainable promotional pen<\/td>Sustainable production of promotional pens 100% “Made in Germany”.
additional material<\/a><\/td>		 Ralf Richter,
Klio-Eterna Schreibger\u00e4te GmbH & Co KG<\/a> <\/td>		 \"\"

\"\" <\/td><\/tr>
10:35 – 11:20<\/td>Why Green Button is so important!<\/td>The state textile seal “Green Button” is an aid for textile brands to take a responsible and sustainable path in production and trade. Find out what is behind the seal, how companies benefit from it and how you can get certified.<\/td>Dr. Stefan Rennicke, KAYA&KATO GmbH<\/a>
Harald Notz-Lajtkep, Hohenstein Institut f\u00fcr Textilinnovation gGmbH<\/a>
Florian Tiedtke,
Green Button<\/a>
Moderation:<\/strong>
Stefan Roller-A\u00dffalg, Akademie f\u00fcr Textilveredelung<\/a><\/td>		 \"\"

\"\" <\/td><\/tr>
11:25 – 11:55<\/td>Disposable vs. reusable<\/td>Putting an end to disposable ToGo packaging – disposable versus reusable and the potential<\/td>Christian Ringler,
elasto GmbH & Co. KG<\/a><\/td>		 \"\"

\"\" <\/td><\/tr>
12:00 – 12:30<\/td>Sustainable promotional products<\/td>Sustainable promotional products – Quo-Vadis? The PSI Sustainability Awards 2022. Status quo, significance and innovation in the sustainability award of the promotional products industry.<\/td>Michael Freter, Consultant and author<\/a>
Petra Lassahn, PSI<\/a><\/td>

\"\" <\/td><\/tr>
12:35 – 13:20<\/td>Sustainability is the future<\/td>Three winners of the PSI Sustainabilty Awards present their winning product 2021 and explain why sustainability is not a fashion for them, but an obligation.<\/td>Frederik Zecheus, Karl Knauer KG<\/a>
Kathrin St\u00fchmeyer-Halfar, Halfar System GmbH<\/a>
Martina Schneider, Schneider Schreibger\u00e4te GmbH<\/a><\/td>		 \"\"

\"\" <\/td><\/tr>
13:20<\/td>End of the live programme<\/td>Time to source, network or watch videos on demand<\/td>PSI<\/td>\"\"

\"\"<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n\n\n\n

PSI DIGITAL FRIDAY July – Tips & Trends for Christmas Business<\/strong><\/p>\n\n\n\n

Friday, 9 July 2021<\/strong><\/p>\n\n\n\n

Time<\/strong><\/td>Title<\/strong> <\/td>Brief description<\/strong><\/td>Speaker<\/strong> <\/td> Language<\/strong> <\/td><\/tr>
09:15 – 09:30<\/td>Opening PSI DIGITAL FRIDAY<\/td>Welcome to PSI DIGITAL FRIDAY in July 2021<\/td>Petra Lassahn, PSI<\/a>
Caroline Z\u00f6ller, Moderation<\/a><\/td>		\"\"<\/td><\/tr>
09:40 – 10:10<\/td>Christmas personal<\/td>The power of individualisation and why personalised gifts bring special joy to people at the end of the year. From “Value added Printing” to “Emotional Print” to the different forms and possibilities of individualisation.<\/td>R\u00fcdiger Maa\u00df, f:mp<\/td>\"\"<\/td><\/tr>
10:15 – 10:45<\/td>Gifting is nice but 35\u20ac is the limit<\/td>What is a gift and what is not? What is decisive: the acquisition or production costs? Are freight costs and VAT included? Can consultancy services be treated separately? And can the flat-rate gift tax make gifts expensive? A talk about value limits and the tax treatment of Christmas gifts.<\/td>Jutta Liess, Steuerberaterin<\/a><\/td>\"\"<\/td><\/tr>
10:50 – 11:50<\/td>Christmas always comes so suddenly<\/td>A round-table discussion about the latest Christmas trends, the business with Christmas promotional items and marketing and consulting in the middle of high summer. Promotional products experts – retailers and manufacturers – talk about their top sellers, customer wishes, the potential of Christmas articles and the opportunities and pitfalls of business around 24 December.<\/td>Christian H\u00f6fling, werbemax<\/a>
Olaf Fischer, Zara Vertrieb<\/a>
Simon Speelman, Blooms out of the box<\/a>
Stefan Eiche, Kalfany S\u00fc\u00dfe Werbung<\/a>
Uwe Thielsch, koziol<\/a>
Moderation: <\/strong>Caroline Z\u00f6ller<\/a> & Marlene Ramos, PSI<\/td>		\"\"<\/td><\/tr>
11:55 – 12:05<\/td>PSI interview<\/td>Promoting Christmas products the right way – how does it work?<\/td>Anna Oikonomou, PSI<\/td>\"\"<\/td><\/tr>
12:10<\/td>End of the live programme<\/td>Time to source, network or watch videos on demand<\/td>PSI<\/td>\"\"<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n\n\n\n

PSI DIGITAL FRIDAY June – Design- & product safety<\/strong><\/p>\n\n\n\n

Friday, 11 June 2021<\/strong><\/p>\n\n\n\n

Time<\/strong><\/td>Title<\/strong> <\/td>Brief description<\/strong><\/td>Speaker<\/strong> <\/td> Language<\/strong> <\/td><\/tr>
09:15 – 09:30<\/td>Opening of the first PSI DIGITAL FRIDAY<\/td>Welcome to the first PSI DIGITAL FRIDAY in June 2021<\/td>Petra Lassahn, PSI<\/a>
Caroline Z\u00f6ller, Moderation<\/a><\/td>		\"\"<\/td><\/tr>
09:30 – 10:00<\/td>Product safety & design – individual and sustainable<\/td>Thinking design and product safety in one is the winning combination for lasting market success! About product safety in the design process and safety-relevant factors in product development and purchasing.<\/td><\/a>Lutz Gathmann<\/a><\/td>\"\"<\/td><\/tr>
11:00 -11:30<\/td>Sustainable Design<\/td>How products are designed according to ecological and social aspects.<\/td>Bianca Seidel<\/a><\/td>\"\"<\/td><\/tr>
13:00<\/td>End of the live programme<\/td>Time to source, network or watch videos on demand<\/td>PSI<\/td>\"\"<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

To the speakers of PSI DIGITAL 2021<\/a><\/p>\n\n\n\n

Programme of the Kickoff Event in May – 19 – 21 May 2021<\/strong><\/p>\n\n\n\n

Wednesday, 19 May 2021<\/strong> <\/p>\n\n\n\n

Time<\/strong> <\/td>\n Title<\/strong>\n <\/td>\n Brief description<\/strong>\n <\/td>\n Speaker<\/strong>\n <\/td>\n Language<\/strong>\n <\/td><\/tr>
12:00 – 12:15<\/td>Welcome to the
PSI DIGITAL 2021<\/td>		Opening: What awaits you at PSI DIGITAL
<\/strong>
Where is PSI 2022 heading? What are the highlights in the supporting programme and what do the exhibitors at the first PSI DIGITAL have to offer? Petra Lassahn reveals this and more at the opening. At her side: a new and a familiar face of the industry.<\/td>		Barbara Leithner, Reed Exhibitions<\/a>
Petra Lassahn, PSI<\/a>
Moderation <\/strong>
PSI DIGITAL:
<\/strong>Emily Whigham<\/a><\/td>		\n \"\"\n
\n
\n \"\"\n <\/td><\/tr>
12:15 –
12:45<\/td>		Key note<\/td>The Power of Touch – The power of haptic advertising in a digital world<\/td>Olaf Hartmann, touchmore<\/a><\/td>\"\"

\"\"<\/td><\/tr>
12:45 – 13:15<\/td>Product demonstration<\/td>Novelties of the exhibitor
to the additional material<\/a><\/td>		uma Schreibger\u00e4te Ullmann GmbH<\/td>\n \"\"\n <\/td><\/tr>
13:15 -14:15<\/td>Product responsibility & product liability – challenges and opportunities<\/td>Reuschlaw Legal Consultants and Intertek focus on the explosive topic of product liability. Key points are criminal law risk minimisation in product liability, recall organisation & implementation as well as risk-based quality assurance.<\/td> Philipp Reusch, reuschlaw Legal Consultants<\/a>
Kay Gr\u00f6nhardt, Intertek Consumer Goods GmbH<\/a> <\/td>		\n \"\"\n <\/td><\/tr>
14:15 – 14:50<\/td>Sustainably increase sales success through social selling<\/td>From Insta-Stories, Facebook and online channels as a lucrative sales channel. A short social media workshop with potential for business.<\/td>Christian Vith, OMA365<\/a><\/td>\"\"

\"\"<\/td><\/tr>
14:50 – 15:30<\/td>Programme Break<\/td>Time for sourcing, networking or stretching<\/td>PSI<\/td>\n \"\"\n <\/td><\/tr>
15:30 – 16:00<\/td>Product demonstration<\/td>Novelties of the exhibitor<\/td>Sven Spindler, Spindler GmbH
Martin W\u00fcrflingsdobler, doppler H. W\u00fcrflingsdobler GmbH<\/td>		\n \"\"\n <\/td><\/tr>
16:00 – 16:30<\/td>Storytelling today<\/td>Sell better with stories. This is how you write texts that customers remember.<\/td>Caroline Z\u00f6ller, Forteam Kommunikation GmbH<\/a> <\/td>\n \"\"\n <\/td><\/tr>
16:30 – 17:00<\/td>That’s how it works. What websites need today and how they sell better online.<\/td>This is how you boost business with informative topics and content.<\/td> Manuel Potter, Potter Promotion<\/a> <\/td>\n \"\"\n <\/td><\/tr>
17:00 – 17:30<\/td>Product demonstration<\/td>Novelties of the exhibitor
to the additional material of doppler<\/a><\/td>		Sven Spindler, Spindler GmbH
Martin W\u00fcrflingsdobler, doppler H. W\u00fcrflingsdobler GmbH<\/td>		\n \"\"\n <\/td><\/tr>
17:30 -17:45<\/td>Honouring 50-year anniversaries<\/td>PSI warmly congratulates the members who have been with us for 50 years!<\/td>Petra Lassahn, PSI<\/a><\/td>\n \"\"\n <\/td><\/tr>
17:45 – 18:15<\/td>PSI Sourcing complete solution – More time for your customers<\/td>“How do I search properly?”, “What is an importer, a manufacturer, a service provider?”. To clarify such understanding questions, PSI offers the webinar for distributors.<\/td>Astrid Langenstein, PSI<\/a>
Sabine M\u00f6ller, PSI<\/a><\/td>		\n \"\"\n
\n
\n \"\"\n <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Thursday, 20 May 2021<\/strong> <\/p>\n\n\n\n

\n
\n Time<\/strong>\n <\/td>\n Title<\/strong>\n <\/td>\n Brief description<\/strong>\n <\/td>\n Speaker<\/strong>\n <\/td>\n Language<\/strong>\n <\/td><\/tr>
09:15 – 09:30<\/td>Daily
PSI DIGITAL 2021<\/td>		Focus topics and highlights on day 2<\/td>Petra Lassahn, PSI<\/a>
Moderation<\/strong>
PSI DIGITAL:
<\/strong>Emily Whigham<\/a><\/td>		\n \"\"\n
\n
\n \"\"\n <\/td><\/tr>
09:30 – 10:00<\/td>Online counselling
<\/td>		Online counselling versus presence? How to increase the quality of advice as a retailer online, provide the best information and convey product information that will be remembered.<\/td>Alexander Ullmann, uma Schreibger\u00e4te Ullmann GmbH<\/a><\/td>\n \"\"\n
\n
\n \"\"\n <\/td><\/tr>
10:00 – 10:30<\/td>Digitisation: a beacon of hope
or the spectre of the industry?<\/td>		Panel discussion on the current challenges and opportunities of the promotional products industry. Find out where the industry currently stands and how to sell successfully despite digital sales processes.<\/td>Alexander Ullmann, uma Schreibger\u00e4te Ullmann GmbH<\/a>
Frank Dangmann, GWW<\/a>
Steven Baumg\u00e4rtner, cyber-Wear<\/a><\/td>		\n \"\"\n
\n
\n \"\"\n <\/td><\/tr>
10:30 – 11:30<\/td>With products from cradle to cradle together
the world of
Shaping tomorrow.<\/td>		Why it is worth taking a closer look at Cradle to Cradle and why products made in a circular economy make more and more sense.<\/td>Friederike Priebe, EPEA GmbH<\/a>
Erich Wissing, CHT Germany GmbH<\/a>
Dirk Glaser, Kroschewski Industrie Technik GmbH (KIT)<\/a>
Moderation:<\/strong> Stefan Roller-A\u00dffalg, AkaTex<\/a><\/td>		\n \"\"\n
\n
\n \"\"\n
\n <\/td><\/tr>
11:30 – 12:00<\/td>Result presents
the new 2021 collection
GENUINE RECYCLED<\/td>		With this collection, the company demonstrates its commitment to sustainable clothing.<\/td>\n Kirsty Blackstock, RESULT Clothing Ltd.<\/a>\n <\/td>\n \"\"\n <\/td><\/tr>
12:00 -13:00<\/td>Programme Break<\/td>Time for sourcing, networking or stretching<\/td>PSI<\/td>\n \"\"\n <\/td><\/tr>
13:00 – 13:30<\/td>Be authentic – start with the small things<\/td>How the choice of promotional products reveals a lot about a company’s sustainability. As a family-run company, STABILO is committed to acting responsibly in all areas of the business.<\/td>\n Harry Saffer, Schwan-STABILO Promotion Products GmbH & Co. KG<\/a>\n <\/td>\n \"\"\n <\/td><\/tr>
13:30 – 14:15<\/td>The state textile seal Green Button<\/td>Advantages for advertising media dealers and the unbureaucratic way to licensing:
You design the textile supply chain sustainably and want to make this visible? Are you interested in preparing for the upcoming Due Diligence Act? Then visit our webinar.
to the additional material<\/a><\/td>		\n Jana Mandel, Gr\u00fcner Knopf<\/a>\n
\n Silke Langer, Gr\u00fcner Knopf<\/a>\n <\/td>		\n \"\"\n <\/td><\/tr>
14:15 – 14:45<\/td>Best Practice MADE IN AUSTRIA<\/td>HERKA is one of the few remaining terry weaving mills in Europe. Today, the traditional company is one of the market leaders for special weavings. The weaving mill offers an exclusive look behind the scenes.<\/td>Thomas Pfeiffer, HERKA GmbH<\/a>
Axel Weimar, HERKA GmbH<\/a><\/td>		\n \"\"\n <\/td><\/tr>
14:45 – 15:15<\/td>Transparency in the supply chain
<\/td>		Ensuring transparency in the textile supply chain is not easy – there are many suppliers and numerous intermediate steps. For this reason, in 2020, sustainable workwear provider KAYA&KATO joined forces with technology company IBM to create a blockchain-based platform with the support of the German Federal Ministry for Economic Cooperation and Development (BMZ) to ensure security and transparency in the textile supply chain.<\/td>Dr. Stefan Rennicke, Kaya&Kato<\/a>
Christian Schultze-Wolters, IBM<\/a><\/td>		\n \"\"\n <\/td><\/tr>
15:15 – 15:45<\/td>Control procedures
EC-\u00d6KO-VO for trading companies<\/td>		You would like to trade in organic products? Then this is the right training for you. We will explain to you which requirements apply to you in the control procedure according to the EC Organic Regulation and how you can obtain an organic certificate.<\/td>\n Monica Marinho, ABCERT AG<\/a>\n <\/td>\n \"\"\n <\/td><\/tr>
15:45 -16:45<\/td>New Market Surveillance Regulation, RAPEX and “What happens if I get caught?”<\/td>Important details about the new Market Surveillance Regulation coming into force in May 2021 and about RAPEX – the EU’s rapid alert system for dangerous products.
The worst-case question is also asked and answered: What happens if I get caught?<\/td>		\n Philipp Reusch, reuschlaw Legal Consultants<\/a>\n
\n Kay Gr\u00f6nhardt, Intertek Consumer Goods GmbH<\/a>\n <\/td>		\n \"\"\n <\/td><\/tr>
16:45 – 17:15<\/td>PSI Product Finder: Product data entry and updating<\/td>As a PSI supplier member, what is the easiest way to get my products into the PSI Product Finder? How can I update the data in a meaningful way? What do I have to consider for an optimal product data entry? Which functions can I use best for myself?<\/td>Martina Lipp, PSI<\/a><\/td>\n \"\"\n <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Friday, 21 May 2021<\/strong> <\/p>\n\n\n\n

\n Time<\/strong>\n <\/td>\n Title<\/strong>\n <\/td>\n Brief description<\/strong>\n <\/td>\n Speaker<\/strong>\n <\/td>\n Language<\/strong>\n <\/td><\/tr>
09:15 – 09:30<\/td>Daily
PSI DIGITAL 2021<\/td>		Focus topics and highlights on day 3<\/td>Petra Lassahn, PSI<\/a>
Moderation<\/strong>
PSI DIGITAL:
<\/strong>Emily Whigham<\/a><\/td>		\n \"\"\n
\n
\n \"\"\n <\/td><\/tr>
09:30 – 10:00<\/td>PSI Sustainability Awards – flying the green flag in times of Covid<\/td>Sustainability is not a fad and offers so many opportunities in equal measure. Especially in times of Covid, sustainable projects show true miracle effects in terms of communication to and with the customer. Let yourself be inspired by the diverse options.<\/td>\n Steven Baumgaertner, cyber-Wear Heidelberg GmbH<\/a>\n <\/td>\n \"\"\n
\n
\n \"\"\n <\/td><\/tr>
10:00 – 10:30<\/td>New from old sails<\/td>At Sailmate, new promotional items and individual products ranging from drink holders to beanbags are created from discarded sailcloth. Sailmate founder Anna-Lena Bruchmann explains what can be made from sails and how to do business with an upcycled model.<\/td>\n Anna-Lena Bruchmann, Sailmate<\/a>\n <\/td>\n \"\"\n <\/td><\/tr>
10:30 – 11:00<\/td>Product demonstration<\/td>Novelties of the exhibitor
to the additional material<\/a><\/td>		uma Schreibger\u00e4te Ullmann GmbH<\/td>\n \"\"\n <\/td><\/tr>
11:00 – 12:00<\/td>RAPEX \/Market measures \/OwiG<\/td>The webinar deals with measures and laws around the EU’s Rapid Alert System for non-food products (RAPEX).<\/td>\n Philipp Reusch, reuschlaw Legal Consultants<\/a>\n
\n Kay Gr\u00f6nhardt, Intertek Consumer Goods GmbH<\/a>\n <\/td>		\n \"\"\n <\/td><\/tr>
12:00 – 12:30<\/td>The world is full of messages –
be a highlight<\/td>		Get noticed with the popular highlighters from STABILO as promotional products.<\/td>\n Harry Saffer, Schwan-STABILO Promotion Products GmbH & Co. KG<\/a>\n <\/td>\n \"\"\n <\/td><\/tr>
12:30 – 13:00<\/td>Sustainably increase sales success through social selling<\/td>From Insta-Stories, Facebook and online channels as a lucrative sales channel. A short social media workshop with potential for business.<\/td>Christian Vith, OMA365<\/a><\/td> \"\" <\/td><\/tr>
13:00 – 13:30<\/td>That’s how it works.
What websites need today and how they sell better online.<\/td>		This is how you boost business with informative topics and content.<\/td>\n Manuel Potter, Potter Promotion<\/a>\n <\/td>\n \"\"\n <\/td><\/tr>
13:30<\/td>End of the live programme<\/td>Time for sourcing, networking, accessing videos on demand<\/td><\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

To the speakers of PSI DIGITAL 2021<\/a><\/p>\n<\/div><\/div>\n\n\n\n

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