In times of restricted contacts and strict hygiene concepts, RASTAL Smartglass\u00ae unites the haptic and digital realms. The intelligent glass with built-in NFC chip thereby highlights new opportunities for a customised, personal sales approach. <\/p>\n\n\n\n
We crossed the threshold into the digital world in virtually all areas of our lives a long time ago, and the world we return to will no longer be solely analogue. With an eye to new self-service and consumption standards in gastronomy plus sustainable cross-industry packaging concepts, the interplay between glass and online apps offers plenty of potential. User experiences, above all else, will be crucial for the acceptance and success of digital services in the future. RASTAL Smartglass\u00ae, the intelligent glass with built-in NFC chip, highlights new opportunities for a customised, personal sales approach in times of restricted contacts and strict hygiene concepts.<\/p>\n\n\n\n
Many possibilities<\/strong><\/p>\n\n\n\n Interactive honey jars, a prize contest implemented in a brewery\u2019s glasses in partnership with a \u201cLudwig und Adele\u201d restaurant, and smart craft beer glasses with exclusive video content jointly with a craft beer brewery in New Jersey\/USA \u2013 together with its customers, the glass and finishing specialist has initiated intelligent projects in recent months that set new standards for digital added values in Germany and abroad. The unique RASTAL Smartprint\u00ae method enables the permanent, dishwasher-proof integration of an NFC chip with branding on glass or porcelain. Briefly touching the smartphone when NFC transmission to the smart drinking vessel is turned on is enough to call up messages as often as desired in an entertaining and playful way.<\/p>\n\n\n\n