{"id":28159,"date":"2021-12-30T00:00:00","date_gmt":"2021-12-29T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/"},"modified":"2022-12-12T15:53:40","modified_gmt":"2022-12-12T14:53:40","slug":"boost-sales-success-through-sustainable-social-selling","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/","title":{"rendered":"Boost sales success through sustainable Social Selling"},"content":{"rendered":"\n

Social media has changed sales processes. Christian Vith of online marketing agency OMA365 from Krefeld explains how companies can identify and use their online distribution potential using social media. \u00a0<\/em><\/p>\n\n\n\n

Like, share, follow, comment: for the major share of Internet users these functions are taken for granted in social media \u2013 at least in the private sphere. Christian Vith, Marketing Manager at OMA365, an Online Marketing Unit of Reiber Marketing GmbH, knows the code of conduct to be followed for professional social media usage and how enterprises can sustainably boost their distribution success by a consistent social-selling strategy that is integrated into the business routine.  <\/p>\n\n\n\n

What is Social Selling?<\/strong><\/p>\n\n\n\n

By definition Social Selling is a process to initiate and maintain customer relations as part of the sales process, namely online on social media. To this end, companies share relevant content and interact directly with potential customers. Important key words here are Personal Branding, Brand Building as well as Social Listening.<\/strong> \u201cFirst, companies have to mine data via their relevant platforms and identify decision-makers in the community,\u201d Christian Vith says and adds: \u201cAs the next step I position my company as an important source of information by demonstrating my expert know-how and place myself as a serious expert in my community.\u201d Only then can companies or entrepreneurs dare to address selected target persons directly to prepare sales talks in forums or groups and to generate new leads. <\/p>\n\n\n\n

Indispensable etiquette<\/strong><\/p>\n\n\n\n

Christian Vith illustrates the importance of not imposing oneself on one’s target group, despite all the digital proximity, and of maintaining a professional distance, using the example of direct communication. He recommends: \u201cWhen making ‘personal’ contact, for example via Messenger, always make a reference to your target’s publications or comments and don’t clumsily assault them with advertising platitudes.\u201d Vith also warns of mixing private with business motifs. In his view social media users do expect direct dialogue but they want certain limits to be observed especially in the case of online sales activities.  <\/p>\n\n\n\n

No longer strictly a B2B topic<\/strong><\/p>\n\n\n\n

\u201cSocial Selling is getting more and more popular and increasingly making inroads into such consumer media as Facebook, Instagram and Tumblr,\u201d says Christian Vith observing developments and goes on to say: \u201cSo far Social Selling has predominantly been deployed in the B2B sphere, i.e. between companies and\/or organisations, on such platforms as Xing, Twitter or Linkedin. Now, depending on the objective and target group, B2C platforms are also targeted.\u201d It is therefore all the more important, he feels, to coordinate all distribution activities and communication specifically for the target group and channel \u2013 in case of doubt, by enlisting a service provider as a consultant who can also advise on the selection of the suitable platforms. Those who want to act globally should not only consider the role of the usual social media for their communication strategy, but also those platforms in other countries the company may not yet be familiar with, such as Reddit in the USA or Odnoklassniki or VK in Russia.<\/p>\n\n\n\n

Find and be found: the benefit of Social Selling<\/strong><\/p>\n\n\n\n

Cold-calling, sales calls, lead procurement \u2013 that’s what the old sales model looked like.  It was based on companies having to find new customers themselves. \u201cThis has markedly changed through the new media over the past ten years,\u201d says Christian Vith. \u201cThrough social media, companies no longer have to search for customers, but are found by their customers. This is a new starting point for marketers<\/strong>,\u201d says the OMA365 marketing expert, describing the key benefit of Social Selling with reference to the new opportunities for interaction and information in social media that salespeople can dock onto. <\/p>\n\n\n\n

\u201cIn social media the various functionalities and algorithms allow companies to effectively optimise their image and popularity. What\u2019s more, they have the chance to listen to, analyse and understand their target group,\u201d illustrates Christian Vith and elaborates further: \u201cCompanies can build a solid foundation of trust and strengthen customer loyalty through ‘better’ access to their target group.\u201d <\/p>\n\n\n\n

Numbers for doubters<\/strong><\/p>\n\n\n\n

To also allow doubters to grasp the importance of Social Selling, Christian Vith refers to figures published by emarketer.com in 2018. They show that some 78% of all Internet users polled are active on social media and that 71% of all distribution professionals surveyed deploy Social Selling; and that 75% of all B2B buyers and even 84% of all executives use their contacts and information from social media for purchasing processes.<\/p>\n\n\n\n

Content is king. Distribution is queen.<\/strong><\/p>\n\n\n\n

Social Selling activities thrive on relevant content and this, in turn, feeds on good storytelling. With the help of high-quality content, messages can be conveyed in an attention-grabbing way \u2013 provided it is designed in a target-group specific way and SEO-optimised. \u201cDespite all the importance of using content, you should not lose sight of content distribution,\u201d says Christian Vith sounding a warning: \u201cThe hippest content will go to waste if the reach is wrong. I recommend delivering content via various channels and different platforms. And by all means with an appealing accompanying text that stages the content in an attractive way for the target group.\u201d<\/p>\n\n\n\n

The three do\u2019s for maximum Social Selling success<\/strong><\/p>\n\n\n\n

Shorter sales cycles, higher conversion rates: if sales and marketing \u201cmove closer\u201d and cooperate more closely this sustainably impacts Social Selling success. Christian Vith specifically describes three criteria that maximise the potential of Social Selling: \u201cKey is that a company\u2019s online presences all reflect the latest state of the art \u2013 both in terms of content and technology.  <\/strong>Continuous updating concerns both the website and all social media pages of the company. Then it’s<\/strong> worth looking into Google services <\/strong>such as search \u2013 keyword tech and content SEO, MyBusiness or Shopping. And last but not least,<\/strong> the production and publication of moving images. <\/strong>Whether via YouTube integration or upload: In videos, messages can be transported to the point and complex processes visualised, while emotions can be generated via visual language and soundtracks.\u201d<\/strong><\/p>\n\n\n\n

If need be, enlist support: identify and leverage touch points<\/strong><\/p>\n\n\n\n

According to Christian Vith, anyone who is not confident in developing a Social Selling strategy should definitely seek the advice of a specialised, external service provider. Agencies like OMA365 not only help with the selection of suitable platforms. They\u2026<\/p>\n\n\n\n

\u2026 assist in strategy development and the conception of a personalised, pragmatic approach on social media<\/strong>, which they then implement in the company\u2019s workflow,  <\/p>\n\n\n\n

\u2026 offer the production of relevant content for a consistent online communication<\/strong> and<\/p>\n\n\n\n

\u2026 check and\/or optimise existing online presences \u2013 to identify and manage touch points of relevance to their customers. <\/strong> <\/p>\n\n\n\n

www.planet-advertising.com<\/a><\/p>\n\n\n\n

www.psi-messe.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Social media has changed sales processes. Christian Vith of online marketing agency OMA365 from Krefeld explains how companies can identify and use their online distribution potential using social media. \u00a0 Like, share, follow, comment: for the major share of Internet users these functions are taken for granted in social media \u2013 at least in the […]<\/p>\n","protected":false},"author":32,"featured_media":29160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[359,365],"tags":[],"class_list":["post-28159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","category-psi-en"],"acf":[],"yoast_head":"\nBoost sales success through sustainable Social Selling - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost sales success through sustainable Social Selling - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Social media has changed sales processes. Christian Vith of online marketing agency OMA365 from Krefeld explains how companies can identify and use their online distribution potential using social media. \u00a0 Like, share, follow, comment: for the major share of Internet users these functions are taken for granted in social media \u2013 at least in the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-29T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-12T14:53:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2022\/12\/shutterstock_1111990424-scaled-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Bernert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Bernert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/\"},\"author\":{\"name\":\"Julia Bernert\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/c0dc1f285081ff2915b3f042b5be8103\"},\"headline\":\"Boost sales success through sustainable Social Selling\",\"datePublished\":\"2021-12-29T23:00:00+00:00\",\"dateModified\":\"2022-12-12T14:53:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/\"},\"wordCount\":1117,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2022\\\/12\\\/shutterstock_1111990424-scaled-6.jpg\",\"articleSection\":[\"Marketing\",\"PSI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/\",\"name\":\"Boost sales success through sustainable Social Selling - PSI Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2022\\\/12\\\/shutterstock_1111990424-scaled-6.jpg\",\"datePublished\":\"2021-12-29T23:00:00+00:00\",\"dateModified\":\"2022-12-12T14:53:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2022\\\/12\\\/shutterstock_1111990424-scaled-6.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2022\\\/12\\\/shutterstock_1111990424-scaled-6.jpg\",\"width\":2560,\"height\":1366},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2021\\\/12\\\/30\\\/boost-sales-success-through-sustainable-social-selling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/psi-network.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Boost sales success through sustainable Social Selling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"name\":\"PSI Network\",\"description\":\"Die Welt des Werbens und Verkaufens\",\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/psi-network.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\",\"name\":\"PSI Network\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"width\":600,\"height\":600,\"caption\":\"PSI Network\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/c0dc1f285081ff2915b3f042b5be8103\",\"name\":\"Julia Bernert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g\",\"caption\":\"Julia Bernert\"},\"description\":\"Vom Fachartikel zum Trendbericht schreibt Julia Bernert als studierte Modejournalistin \u00fcber das, was die Textilbranche disziplin\u00fcbergreifend besch\u00e4ftigt, pr\u00e4gt und umtreibt. Und noch mehr. Erg\u00e4nzt wird ihr Portfolio seit \u00fcber zehn Jahren um Veranstaltungskommunikation. So z\u00e4hlen die kommunikative Betreuung von Weltleitmessen verschiedenster Couleur, die kommunikationsstrategische Federf\u00fchrung internationaler Sportevents und die Mitarbeit bei mehrfach preisgekr\u00f6nten Influencer Marketing-Kampagnen zum Renommee von Julia Bernert.\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/author\\\/j-bernert\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boost sales success through sustainable Social Selling - PSI Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/","og_locale":"en_US","og_type":"article","og_title":"Boost sales success through sustainable Social Selling - PSI Network","og_description":"Social media has changed sales processes. Christian Vith of online marketing agency OMA365 from Krefeld explains how companies can identify and use their online distribution potential using social media. \u00a0 Like, share, follow, comment: for the major share of Internet users these functions are taken for granted in social media \u2013 at least in the […]","og_url":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/","og_site_name":"PSI Network","article_published_time":"2021-12-29T23:00:00+00:00","article_modified_time":"2022-12-12T14:53:40+00:00","og_image":[{"width":2560,"height":1366,"url":"https:\/\/psi-network.de\/content\/uploads\/2022\/12\/shutterstock_1111990424-scaled-6.jpg","type":"image\/jpeg"}],"author":"Julia Bernert","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Julia Bernert","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/#article","isPartOf":{"@id":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/"},"author":{"name":"Julia Bernert","@id":"https:\/\/psi-network.de\/#\/schema\/person\/c0dc1f285081ff2915b3f042b5be8103"},"headline":"Boost sales success through sustainable Social Selling","datePublished":"2021-12-29T23:00:00+00:00","dateModified":"2022-12-12T14:53:40+00:00","mainEntityOfPage":{"@id":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/"},"wordCount":1117,"commentCount":0,"publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"image":{"@id":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2022\/12\/shutterstock_1111990424-scaled-6.jpg","articleSection":["Marketing","PSI"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/","url":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/","name":"Boost sales success through sustainable Social Selling - PSI Network","isPartOf":{"@id":"https:\/\/psi-network.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/#primaryimage"},"image":{"@id":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2022\/12\/shutterstock_1111990424-scaled-6.jpg","datePublished":"2021-12-29T23:00:00+00:00","dateModified":"2022-12-12T14:53:40+00:00","breadcrumb":{"@id":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/#primaryimage","url":"https:\/\/psi-network.de\/content\/uploads\/2022\/12\/shutterstock_1111990424-scaled-6.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2022\/12\/shutterstock_1111990424-scaled-6.jpg","width":2560,"height":1366},{"@type":"BreadcrumbList","@id":"https:\/\/psi-network.de\/en\/2021\/12\/30\/boost-sales-success-through-sustainable-social-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/psi-network.de\/en\/"},{"@type":"ListItem","position":2,"name":"Boost sales success through sustainable Social Selling"}]},{"@type":"WebSite","@id":"https:\/\/psi-network.de\/#website","url":"https:\/\/psi-network.de\/","name":"PSI Network","description":"Die Welt des Werbens und Verkaufens","publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/psi-network.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/psi-network.de\/#organization","name":"PSI Network","url":"https:\/\/psi-network.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/","url":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","width":600,"height":600,"caption":"PSI Network"},"image":{"@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/psi-network.de\/#\/schema\/person\/c0dc1f285081ff2915b3f042b5be8103","name":"Julia Bernert","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/85fff7e38bf35357e16a5f313ed6a972a62476a3c9cbda608f7ef2904f70ba5e?s=96&d=mm&r=g","caption":"Julia Bernert"},"description":"Vom Fachartikel zum Trendbericht schreibt Julia Bernert als studierte Modejournalistin \u00fcber das, was die Textilbranche disziplin\u00fcbergreifend besch\u00e4ftigt, pr\u00e4gt und umtreibt. Und noch mehr. Erg\u00e4nzt wird ihr Portfolio seit \u00fcber zehn Jahren um Veranstaltungskommunikation. So z\u00e4hlen die kommunikative Betreuung von Weltleitmessen verschiedenster Couleur, die kommunikationsstrategische Federf\u00fchrung internationaler Sportevents und die Mitarbeit bei mehrfach preisgekr\u00f6nten Influencer Marketing-Kampagnen zum Renommee von Julia Bernert.","url":"https:\/\/psi-network.de\/en\/author\/j-bernert\/"}]}},"_links":{"self":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/28159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/comments?post=28159"}],"version-history":[{"count":1,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/28159\/revisions"}],"predecessor-version":[{"id":28520,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/28159\/revisions\/28520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media\/29160"}],"wp:attachment":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media?parent=28159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/categories?post=28159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/tags?post=28159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}