The tradition-steeped cult brand for team wear, Russell Europe, is banking on a comprehensive catalogue of measures in matters of sustainability with \u201cBELONG TO A BETTER FUTURE\u201d. The company has various commitments, and this campaign supplies a context. <\/p>\n\n\n\n
For years now, Russell Europe has been working intensively on minimising its ecological footprint: with responsible production, sustainable products, certification, maximum standards for working conditions and 100% supply chain transparency.<\/p>\n\n\n\n
Member of Better Cotton<\/strong><\/p>\n\n\n\n Alongside its membership of the Fair Labour Association FLA and amfori BSCI, Russell has also been a proud member of Better Cotton since 1 January 2022. The organisation\u2019s task is to promote the survival and flourishing of cotton communities and protect and restore the environment at the same time. \u201cWe are proud of being a member of an association that improves global cotton production for people, the environment and the sector\u2019s future,\u201d reports Christian Lanvermann, Brand Manager at Russell Europe.<\/p>\n\n\n\n