{"id":28191,"date":"2022-03-16T00:00:00","date_gmt":"2022-03-15T23:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2022\/03\/16\/the-cult-brand-celebrates-its-anniversary\/"},"modified":"2022-12-12T15:54:02","modified_gmt":"2022-12-12T14:54:02","slug":"the-cult-brand-celebrates-its-anniversary","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2022\/03\/16\/the-cult-brand-celebrates-its-anniversary\/","title":{"rendered":"The cult brand celebrates its anniversary"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In March 1902, the 26-year-old Benjamin Russell founded the Russell Manufacturing Company in Alexander City, Alabama \u2013 marking the birth of the time-honoured brand for teamwear, Russell Athletic. With the campaign WE ARE THE ORIGINAL, Russell Europe celebrates 120 years of know-how in the field of high-quality, long-lasting and customisable textiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+++<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The spotlight of the anniversary of the cult brand Russell (today under the aegis of FOL International GmbH) is on the sweatshirt, a classic must-have in the world of teamwear for sports, leisure and work. The creative mind responsible for this versatile item of clothing, which has become an absolute must in every \u201cvibrant\u201d wardrobe: Benjamin Russell Jr., son of the brand\u2019s creator and passionate football player.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The original sweatshirt: a sports jersey made of cotton<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1926, Benjamin Russell Jr. had had enough. Back then, wool jerseys were still worn when playing football \u2013 an extremely scratchy and chafing experience. That\u2019s what led Russell Jr. to speak to his father about his bright idea: a more comfortable sports jersey made of cotton. Four years later the time had come and the first crew neck sweatshirt by Russell Athletic was able to go into production. A characteristic feature of the newly designed garment: the reinforced V-notch at the crew neck, which absorbed sweat and retained the shape of the collar. That\u2019s also why it\u2019s called \u201csweatshirt\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The sweatshirt today: a versatile classic<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, the sweatshirt is still known and loved today for its originally intended use: as comfortable sportswear. But the item of clothing with cult status is also valued off the playing field \u2013 as a warming outer garment on colder days, a timeless component of fashionable layering outfits or a classic must-have when it comes to teamwear. Surely, no other item of clothing is better known for conveying a shared sense of belonging \u2013 whether it\u2019s during sports, at school, in leisure time or at work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pioneering spirit since 1902<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Russell Europe is also celebrating the long-standing brand history in the European market. With the campaign WE ARE THE ORIGINAL and using the example of the sweatshirt, the brand highlights its pioneering spirit, its innovative strength and the many years of experience in the manufacturing and printing of high-quality, long-lasting and versatile textiles. More at: <a href=\"http:\/\/www.russelleurope.com\/rsl-about-us\">www.russelleurope.com\/rsl-about-us<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+++ <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photo: A football team from the 1920s with the first crew neck sweatshirts by Russell Athletic.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In March 1902, the 26-year-old Benjamin Russell founded the Russell Manufacturing Company in Alexander City, Alabama \u2013 marking the birth of the time-honoured brand for teamwear, Russell Athletic. With the campaign WE ARE THE ORIGINAL, Russell Europe celebrates 120 years of know-how in the field of high-quality, long-lasting and customisable textiles. +++ The spotlight of [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":23097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[26,368],"tags":[],"class_list":["post-28191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The cult brand celebrates its anniversary - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2022\/03\/16\/the-cult-brand-celebrates-its-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The cult brand celebrates its anniversary - PSI Network\" \/>\n<meta property=\"og:description\" content=\"In March 1902, the 26-year-old Benjamin Russell founded the Russell Manufacturing Company in Alexander City, Alabama \u2013 marking the birth of the time-honoured brand for teamwear, Russell Athletic. 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