{"id":28201,"date":"2022-03-31T00:00:00","date_gmt":"2022-03-30T22:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2022\/03\/31\/3-facts-about-green-marketing\/"},"modified":"2022-12-12T15:54:07","modified_gmt":"2022-12-12T14:54:07","slug":"3-facts-about-green-marketing","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2022\/03\/31\/3-facts-about-green-marketing\/","title":{"rendered":"3 facts about green marketing"},"content":{"rendered":"\n

Everybody is talking about green marketing. But what is it all about? Here are three relevant facts about green marketing:<\/p>\n\n\n\n

  1. Green marketing is the process of planning, implementing, and controlling the development, pricing, promotion, and distribution of a product following three aspects: customer needs are met, organizational goals are attained, and the process is compatible with ecoystems. (Donald Fuller, Sustainable Marketing, Managerial-Ecological Issues, 1999). <\/li>
  2. In fact, green marketing is considered as a trend, but it is not new at all. The term \u201csustainable marketing\u201d was already coined a quarter of a century ago. <\/li>
  3. Authentic green marketing can be a real competitive advantage: It identifies customer needs better, creates a long-term improved corporate image and can be applied to almost all industries. (duesseldorf-wirtschaft.de, \u201cNachhaltigkeitsmarketing\u201c)<\/li><\/ol>\n\n\n\n

    Photo: Adobe Stock, jirsak<\/p>\n","protected":false},"excerpt":{"rendered":"

    Everybody is talking about green marketing. But what is it all about? Here are three relevant facts about green marketing: Green marketing is the process of planning, implementing, and controlling the development, pricing, promotion, and distribution of a product following three aspects: customer needs are met, organizational goals are attained, and the process is compatible […]<\/p>\n","protected":false},"author":17,"featured_media":28202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,367],"tags":[],"class_list":["post-28201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional","category-sustainability"],"acf":[],"yoast_head":"\n3 facts about green marketing - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2022\/03\/31\/3-facts-about-green-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 facts about green marketing - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Everybody is talking about green marketing. 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