The \u201cMakers Line\u201d, an individual sub-brand in the self-made look by Schneider Schreibger\u00e4te GmbH, has been distinguished with the German Brand Award 2022. As a tradition-steeped German manufacturer, Schneider Schreibger\u00e4te places value on continuously and consistently building up its brand. Every thought merits a write-up: with ball-point pen, marker, rollerball, fountain pen and many more, the Schneider brand has been synonymous with Made in Germany writing instruments for more than 80 years. Schneider enjoys international renown and has already been distinguished on repeated occasions for excellent brand operations.<\/p>\n\n\n\n
With a product portfolio comprising new, high-quality products, Schneider is more broadly based than ever before, with the intent to reach a new target group in the expanding do-it-yourself market. The aim is to optimally address creative individualists who seek to realise their full potential by materialising their own ideas. An individual sub-brand in the self-made look, by the name of \u201cMakers Line\u201d, is the outcome of joint market-strategy considerations in partnership with the brand agency Schmelter Brand Design from Munich. Although the affiliation with the umbrella brand is unmistakeable, the \u201cMakers Line\u201d is autonomous. Unconventional, courageous, lively and on customers\u2019 wavelength: \u201cMakers\u2019 minds cannot be tamed. We can only set them free!\u201d runs its motto. A dedicated Web presence, [https:\/\/schneiderpen.com\/makersline\/], maker stories, campaigns, plus the playing of various \u201cMakers Line\u201d social media channels, provide outreach support at the POS.<\/p>\n\n\n\n