{"id":28243,"date":"2022-06-14T00:00:00","date_gmt":"2022-06-13T22:00:00","guid":{"rendered":"https:\/\/migrate.psi-network.de\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/"},"modified":"2022-12-12T15:54:35","modified_gmt":"2022-12-12T14:54:35","slug":"cewe-and-faber-castell-win-german-brand-award-2022","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/","title":{"rendered":"CEWE and Faber-Castell win German Brand Award 2022"},"content":{"rendered":"\n<p>With their joint products, the 12 Colour Grip coloured pencils and the 24 Goldfaber Aqua watercolour pencils \u2013 both in a custom-printable metal photo case \u2013 CEWE and Faber-Castell win the German Brand Award 2022. The foundation German Brand Institute honoured the two companies in the category \u201cExcellence in Brand Strategy and Creation \u2013 Brand Design \u2013 Product Design\u201d with the \u201cWinner\u201d award. \u201cThis joint success is the outcome of a very productive cooperation of two strong brands\u201d, says CEWE board member Thomas Mehls. \u201cWe are pleased that the cooperation has not only been so well received by our customers but also by the expert jury\u201d.<\/p>\n\n\n\n<p><strong>For creative minds: the Faber-Castell coloured pencils in metal photo case<\/strong><\/p>\n\n\n\n<p>Since last year, CEWE and Faber-Castell has had a special gift on offer for small and big drawing enthusiasts: coloured pencils in a metal box featuring the favourite photo on the lid. This turns the pencil box into an unmistakable companion with a very personal touch. Depending on the size, the box contains 24 Goldfaber Aqua watercolour pencils or 12 Colour Grip coloured pencils that lie perfectly in the hand thanks to the ergonomic triangular shape and patented grip zone with non-slip dots. Due to the high pigmentation in the leads, the colours are particularly vivid. What\u2019s more, they can be blended with water and are therefore ideally suited for creating watercolours \u2013 for both children and adults with a passion for drawing. The actual highlight already catches the eye while unpacking, because the pencil box is one-of-a-kind with its freely selectable design on the metal case. This is just the right spot for a favourite picture, which is truly meaningful to the gift recipient and pleases again and again whenever the pencils are used.<\/p>\n\n\n\n<p><strong>Sustainable drawing fun<\/strong><\/p>\n\n\n\n<p>With the coloured pencils, CEWE and Faber-Castell also contribute to climate protection: the manufacturing and shipping are carried out in a climate-neutral way, the certified wood is sourced from sustainably managed forests and the pencils are coated with eco-friendly water-based varnish. Further information available at:&nbsp;<a href=\"https:\/\/www.cewe.de\/fotogeschenke\/faber-castell-buntstifte-im-foto-metalletui.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.cewe.de\/fotogeschenke\/faber-castell-buntstifte-im-foto-metalletui.html<\/a><\/p>\n\n\n\n<p><em>Photo: German Brand Award 2022 \/ Veronika Kuz, Product Manager, CEWE \/ Verena Hafner, Head of Marketing International Colouring &amp; Writing, Faber-Castell<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With their joint products, the 12 Colour Grip coloured pencils and the 24 Goldfaber Aqua watercolour pencils \u2013 both in a custom-printable metal photo case \u2013 CEWE and Faber-Castell win the German Brand Award 2022. The foundation German Brand Institute honoured the two companies in the category \u201cExcellence in Brand Strategy and Creation \u2013 Brand [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":23237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[359,26],"tags":[],"class_list":["post-28243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","category-promotional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CEWE and Faber-Castell win German Brand Award 2022 - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEWE and Faber-Castell win German Brand Award 2022 - PSI Network\" \/>\n<meta property=\"og:description\" content=\"With their joint products, the 12 Colour Grip coloured pencils and the 24 Goldfaber Aqua watercolour pencils \u2013 both in a custom-printable metal photo case \u2013 CEWE and Faber-Castell win the German Brand Award 2022. The foundation German Brand Institute honoured the two companies in the category \u201cExcellence in Brand Strategy and Creation \u2013 Brand [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-13T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-12T14:54:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2022\/11\/Faber_Castell_CEWE_GBA_Screen.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1101\" \/>\n\t<meta property=\"og:image:height\" content=\"614\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redaktion PSI Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion PSI Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/\"},\"author\":{\"name\":\"Redaktion PSI Journal\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\"},\"headline\":\"CEWE and Faber-Castell win German Brand Award 2022\",\"datePublished\":\"2022-06-13T22:00:00+00:00\",\"dateModified\":\"2022-12-12T14:54:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/\"},\"wordCount\":365,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2022\\\/11\\\/Faber_Castell_CEWE_GBA_Screen.png\",\"articleSection\":[\"Marketing\",\"Promotional\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/\",\"name\":\"CEWE and Faber-Castell win German Brand Award 2022 - PSI Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2022\\\/11\\\/Faber_Castell_CEWE_GBA_Screen.png\",\"datePublished\":\"2022-06-13T22:00:00+00:00\",\"dateModified\":\"2022-12-12T14:54:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/#primaryimage\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2022\\\/11\\\/Faber_Castell_CEWE_GBA_Screen.png\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2022\\\/11\\\/Faber_Castell_CEWE_GBA_Screen.png\",\"width\":1101,\"height\":614,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2022\\\/06\\\/14\\\/cewe-and-faber-castell-win-german-brand-award-2022\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/psi-network.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CEWE and Faber-Castell win German Brand Award 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"name\":\"PSI Network\",\"description\":\"Die Welt des Werbens und Verkaufens\",\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/psi-network.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\",\"name\":\"PSI Network\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"width\":600,\"height\":600,\"caption\":\"PSI Network\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\",\"name\":\"Redaktion PSI Journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"caption\":\"Redaktion PSI Journal\"},\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/author\\\/usr_hoechemer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CEWE and Faber-Castell win German Brand Award 2022 - PSI Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/","og_locale":"en_US","og_type":"article","og_title":"CEWE and Faber-Castell win German Brand Award 2022 - PSI Network","og_description":"With their joint products, the 12 Colour Grip coloured pencils and the 24 Goldfaber Aqua watercolour pencils \u2013 both in a custom-printable metal photo case \u2013 CEWE and Faber-Castell win the German Brand Award 2022. The foundation German Brand Institute honoured the two companies in the category \u201cExcellence in Brand Strategy and Creation \u2013 Brand [&hellip;]","og_url":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/","og_site_name":"PSI Network","article_published_time":"2022-06-13T22:00:00+00:00","article_modified_time":"2022-12-12T14:54:35+00:00","og_image":[{"width":1101,"height":614,"url":"https:\/\/psi-network.de\/content\/uploads\/2022\/11\/Faber_Castell_CEWE_GBA_Screen.png","type":"image\/png"}],"author":"Redaktion PSI Journal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion PSI Journal","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/#article","isPartOf":{"@id":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/"},"author":{"name":"Redaktion PSI Journal","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb"},"headline":"CEWE and Faber-Castell win German Brand Award 2022","datePublished":"2022-06-13T22:00:00+00:00","dateModified":"2022-12-12T14:54:35+00:00","mainEntityOfPage":{"@id":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/"},"wordCount":365,"commentCount":0,"publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"image":{"@id":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2022\/11\/Faber_Castell_CEWE_GBA_Screen.png","articleSection":["Marketing","Promotional"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/","url":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/","name":"CEWE and Faber-Castell win German Brand Award 2022 - PSI Network","isPartOf":{"@id":"https:\/\/psi-network.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/#primaryimage"},"image":{"@id":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2022\/11\/Faber_Castell_CEWE_GBA_Screen.png","datePublished":"2022-06-13T22:00:00+00:00","dateModified":"2022-12-12T14:54:35+00:00","breadcrumb":{"@id":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/#primaryimage","url":"https:\/\/psi-network.de\/content\/uploads\/2022\/11\/Faber_Castell_CEWE_GBA_Screen.png","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2022\/11\/Faber_Castell_CEWE_GBA_Screen.png","width":1101,"height":614,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/psi-network.de\/en\/2022\/06\/14\/cewe-and-faber-castell-win-german-brand-award-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/psi-network.de\/en\/"},{"@type":"ListItem","position":2,"name":"CEWE and Faber-Castell win German Brand Award 2022"}]},{"@type":"WebSite","@id":"https:\/\/psi-network.de\/#website","url":"https:\/\/psi-network.de\/","name":"PSI Network","description":"Die Welt des Werbens und Verkaufens","publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/psi-network.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/psi-network.de\/#organization","name":"PSI Network","url":"https:\/\/psi-network.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/","url":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","width":600,"height":600,"caption":"PSI Network"},"image":{"@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb","name":"Redaktion PSI Journal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","caption":"Redaktion PSI Journal"},"url":"https:\/\/psi-network.de\/en\/author\/usr_hoechemer\/"}]}},"_links":{"self":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/28243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/comments?post=28243"}],"version-history":[{"count":1,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/28243\/revisions"}],"predecessor-version":[{"id":28440,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/28243\/revisions\/28440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media\/23237"}],"wp:attachment":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media?parent=28243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/categories?post=28243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/tags?post=28243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}