{"id":29718,"date":"2023-01-13T11:21:51","date_gmt":"2023-01-13T10:21:51","guid":{"rendered":"https:\/\/psi-network.de\/?p=29718"},"modified":"2023-01-13T11:21:52","modified_gmt":"2023-01-13T10:21:52","slug":"closing-report-psi-2023-strong-signal-for-the-future","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2023\/01\/13\/closing-report-psi-2023-strong-signal-for-the-future\/","title":{"rendered":"Closing Report: PSI 2023: Strong signal for the future"},"content":{"rendered":"\n<p><strong>Kicking off the new business year, PSI \u2013 Europe\u2019s Leading Trade Show for the Promotional Product Industry \u2013 has sent out the signals so sorely missed by this industry over the past three years: a new beginning and optimism.<\/strong><\/p>\n\n\n\n<p>\u201cThe exciting sense of new departures at PSI was just as great as the joy we felt to be able to meet on this platform again. We know what we have been missing over the past years,\u201d says Uwe Thielsch of koziol \u00bbideas for friends\u00bb looking back on PSI. 487 exhibitors and 10,509 visitors from 75 countries made it perfectly clear: promotional products and their industry are back.<\/p>\n\n\n\n<p>\u201cPromotional products have become the most relevant communication channel for many companies again,\u201d explains Steven Baumg\u00e4rtner, Chairman of the General Association of the German Promotional Product Industry, and adds: \u201cAs many as 39% of companies already use promotional products for communicating with their customers again. This was the result of our \u2018WA-Monitor\u2019 survey.\u201d This positive dynamic is reflected by numerous markets in Europe and became visible at PSI.<\/p>\n\n\n\n<p>\u201cOur expectations were exceeded especially by the international attendance with visitors coming not only from Europe but also from North America, the Middle East and North Africa. &nbsp;One in two visitors travelled to PSI from abroad,\u201c delights Barbara Leithner, Chief Operating Officer at RX Austria &amp; Germany, the organiser of PSI, and goes on to say: \u201cParticularly impressive was the innovative power and agility with which companies used the time to adapt their products to the current requirements and trends using sustainable materials and modern technologies.\u201d<\/p>\n\n\n\n<p><strong>Sustainability and quality on a high level<\/strong><\/p>\n\n\n\n<p>The \u2018WA-Monitor\u2019 also clearly evidences that sustainability is understood with all its facets and become mainstream in society now. As a result, \u201csustainability\u201d plays a decisive role for 91% of companies when purchasing promotional products. This also means rising demands made on manufacturers, as Oliver Leykam of Staedtler stresses: \u201cProducing in a resource-saving way and selling products with a longer useful life has to become the norm.\u201d<\/p>\n\n\n\n<p>At the same time, the awareness for the quality of promotional products has continued rising significantly over recent years. \u201cThe factors associated with tactile advertising such as origin, certificates, manufacturing conditions as well as the brand behind it have all gained in priority,\u201d says Daniel Jeschonowski, Managing Partner of Senator, observing the sector\u2019s development. &nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>PSI continues driving industry exchange<\/strong><\/p>\n\n\n\n<p>The potential of promotional products and the industry\u2019s optimism have become visible at PSI. \u201cWith the comeback of PSI we have laid an excellent foundation for working together with the industry to address issues of the future,\u201d says Petra Lassahn, Director of PSI, and adds: \u201cThese include continue promoting international exchange, promoting sustainability and further emphasising the importance of promotional products vis-\u00e0-vis policymakers.\u201d To this end PSI had invited federal politicians to enter into dialogue with exhibitors. They included Markus Herbrand, Spokesman for Financial Policy of the Free Democratic Parliamentary Group, Manfred Todtenhausen (FDP) and Maik Au\u00dfendorf (Greens), who represent the interests of SMEs in the Economic Committee of the Bundestag. &nbsp;<\/p>\n\n\n\n<p>\u201cRelations thrive on building confidence and shaping the future together. As the organiser of PSI we will also provide the setting for doing so in future,\u201d explains Benedikt Binder-Krieglstein, CEO of RX Austria &amp; Germany. During the trade show RX as the show organiser and Messe D\u00fcsseldorf as the operator of the venue already prolonged their existing agreement until 2026. Wolfram Diener, President &amp; CEO of Messe D\u00fcsseldorf, also welcomes this decision: \u201cFor decades the promotional product industry and the trade fair location D\u00fcsseldorf have been closely interlinked and we are delighted that PSI will also kick off the trade fair cycle in the years to come&#8221;.<\/p>\n\n\n\n<p>The next dates have already been set: the coming PSI will be held in D\u00fcsseldorf from 9 to 11 January 2024.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.psi-messe.com\">www.psi-messe.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kicking off the new business year, PSI \u2013 Europe\u2019s Leading Trade Show for the Promotional Product Industry \u2013 has sent out the signals so sorely missed by this industry over the past three years: a new beginning and optimism. \u201cThe exciting sense of new departures at PSI was just as great as the joy we [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":29598,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[358,360,365],"tags":[],"class_list":["post-29718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-newsflash-en","category-psi-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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