{"id":33102,"date":"2023-08-21T11:51:53","date_gmt":"2023-08-21T09:51:53","guid":{"rendered":"https:\/\/psi-network.de\/?p=33102"},"modified":"2023-08-21T11:51:53","modified_gmt":"2023-08-21T09:51:53","slug":"corporate-fashion-daiber-campaign-conveys-competencies","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2023\/08\/21\/corporate-fashion-daiber-campaign-conveys-competencies\/","title":{"rendered":"Corporate Fashion: Daiber campaign conveys competencies"},"content":{"rendered":"\n<p>The company Gustav Daiber GmbH is presenting its core competencies in its latest \u2018Daiber macht\u2019s\u2019 (Daiber does it) campaign. The campaign describes what and who is behind the products from its own brands, such as JAMES &amp; NICHOLSON by Daiber, and transports the internationally active company\u2019s main aspects of the brands\u2019 essence.<\/p>\n\n\n\n<p>The current campaign puts Daiber\u2019s strengths at the forefront: This campaign stands for a doer mentality and future-oriented perspective, which have been integral to the company\u2019s success story for 111 years. The aim of using claims like \u2018Daiber macht\u2019s ewig\u2019 (Daiber will do it forever) and \u2018Daiber macht\u2019s verbindend\u2019 (Daiber unites) is to convey the essence of the corporate fashion manufacturer\u2019s core competencies. Kai Gminder, who is the fourth generation of the family to run Daiber, states, \u2018With our campaign, we are, once again, making ourselves and our business partners aware of the fact that our partners and customers are our top priority. We support their business with our need-based services and help them express their identity with our corporate fashion. This is what distinguishes our work, and the name Daiber has always stood for this at its core\u2019.<\/p>\n\n\n\n<p><strong>With a love of detail for textures<\/strong><\/p>\n\n\n\n<p>The campaign motifs showcase different fabric textures, such as the polos or multi-functional jackets from its own brand JAMES &amp; NICHOLSON by Daiber.\u00a0 A text field explains the products\u2019 added value, the services or the advantages of a partnership. The motifs address topics such as reliability, expert knowledge, corporate fashion, customisation and the binding effect of Daiber products. Marcel Helbig, Head of Marketing at Daiber: \u2018Daiber is a company that does not have to stand in the background. With the \u2018Daiber macht\u2019s\u2019 campaign, we are now deliberately coming to the fore for the first time as the company behind our corporate fashion products. For this reason, we have added the phrase \u2018by Daiber\u2019 to the JAMES &amp; NICHOLSON brand name. More information on the company and products are available at: <a href=\"http:\/\/www.daiber.de\">www.daiber.de<\/a><\/p>\n\n\n\n<p><em>Photo: The corporate fashion company behind JAMES &amp; NICHOLSON by Daiber conveys its core competencies with the campaign \u2018Daiber macht\u2019s\u2019. (Source: Daiber)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company Gustav Daiber GmbH is presenting its core competencies in its latest \u2018Daiber macht\u2019s\u2019 (Daiber does it) campaign. The campaign describes what and who is behind the products from its own brands, such as JAMES &amp; NICHOLSON by Daiber, and transports the internationally active company\u2019s main aspects of the brands\u2019 essence. The current campaign [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":33096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,26,368],"tags":[],"class_list":["post-33102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-promotional","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Fashion: Daiber campaign conveys competencies - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2023\/08\/21\/corporate-fashion-daiber-campaign-conveys-competencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Fashion: Daiber campaign conveys competencies - PSI Network\" \/>\n<meta property=\"og:description\" content=\"The company Gustav Daiber GmbH is presenting its core competencies in its latest \u2018Daiber macht\u2019s\u2019 (Daiber does it) campaign. 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