{"id":33546,"date":"2023-09-19T11:46:33","date_gmt":"2023-09-19T09:46:33","guid":{"rendered":"https:\/\/psi-network.de\/?p=33546"},"modified":"2023-09-19T11:48:33","modified_gmt":"2023-09-19T09:48:33","slug":"about-brand-communication-supports-psi-with-social-media-communication","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2023\/09\/19\/about-brand-communication-supports-psi-with-social-media-communication\/","title":{"rendered":"About Brand Communication supports PSI with social media communication"},"content":{"rendered":"\n<p>The Hamburg-based creative agency About Brand Communication (ABC) has been supporting PSI in the social media sector since the first of September. The goal of the collaboration is the strategic realignment of the social media channels of Europe&#8217;s largest network and leading trade show for the promotional products industry.<\/p>\n\n\n\n<p>In close exchange with the industry-experienced editorial team of the PSI Journal, Joscha Henningsen, Luisa Sorge, Dennis S\u00fcdkamp and Mirjam Breitenbach create target group and channel-specific content and advise PSI in the area of community management.<\/p>\n\n\n\n<p>&#8220;We are excited to have ABC as an experienced partner with whom we are investing in the further development and expansion of our digital communication strategy,&#8221; explains PSI Director Petra Lassahn and adds: &#8220;We look forward to your posts, comments and messages.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"33531\" src=\"https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220908_ABC_OFFICE22_DS-768x1024.jpg\" alt=\"\" class=\"wp-image-33531\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220908_ABC_OFFICE22_DS-768x1024.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220908_ABC_OFFICE22_DS-225x300.jpg 225w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220908_ABC_OFFICE22_DS-1152x1536.jpg 1152w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220908_ABC_OFFICE22_DS-1536x2048.jpg 1536w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220908_ABC_OFFICE22_DS-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Dennis S\u00fcdkamp, Content Manager<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"33533\" src=\"https:\/\/psi-network.de\/content\/uploads\/2023\/09\/221116_ABC_LU_MIRI46-768x1024.png\" alt=\"\" class=\"wp-image-33533\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2023\/09\/221116_ABC_LU_MIRI46-768x1024.png 768w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/221116_ABC_LU_MIRI46-225x300.png 225w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/221116_ABC_LU_MIRI46-1152x1536.png 1152w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/221116_ABC_LU_MIRI46-1536x2048.png 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Luisa Sorge, Director Creative Strategy &amp; Mirjam Breitenbach, Content Manageri<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"33535\" src=\"https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220922_ABC_OFFICE22-3-768x1024.jpg\" alt=\"\" class=\"wp-image-33535\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220922_ABC_OFFICE22-3-768x1024.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220922_ABC_OFFICE22-3-225x300.jpg 225w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220922_ABC_OFFICE22-3-1152x1536.jpg 1152w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220922_ABC_OFFICE22-3-1536x2048.jpg 1536w, https:\/\/psi-network.de\/content\/uploads\/2023\/09\/220922_ABC_OFFICE22-3-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Joscha Henningsen, Managing Partner<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><strong>About ABC:<\/strong><\/p>\n\n\n\n<p>ABC is a creative agency for strategy, concept and creation based in Hamburg. A team of around 13 interdisciplinary strategists, editors, art directors and project managers work on various international brands such as Bacardi, Fritz-Kola, Bar Convent Berlin and Tinder. <a href=\"https:\/\/www.about-brand.com\/\">www.about-brand.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hamburg-based creative agency About Brand Communication (ABC) has been supporting PSI in the social media sector since the first of September. The goal of the collaboration is the strategic realignment of the social media channels of Europe&#8217;s largest network and leading trade show for the promotional products industry. In close exchange with the industry-experienced [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":33544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,365],"tags":[],"class_list":["post-33546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-psi-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Brand Communication supports PSI with social media communication - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2023\/09\/19\/about-brand-communication-supports-psi-with-social-media-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Brand Communication supports PSI with social media communication - PSI Network\" \/>\n<meta property=\"og:description\" content=\"The Hamburg-based creative agency About Brand Communication (ABC) has been supporting PSI in the social media sector since the first of September. The goal of the collaboration is the strategic realignment of the social media channels of Europe&#8217;s largest network and leading trade show for the promotional products industry. 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