Under the motto \u2018Why FARE? That\u2019s why!\u2019, the umbrella specialist from Remscheid is presenting itself with a fresh design and lots of openness to potential candidates.<\/p>\n\n\n\n
FARE is well-known in the promotional product industry. However, outside of the business world, only relatively few people know the company \u2013 a situation that most B2B providers are familiar with. For this reason, a likeable, informative and yet brief company presentation is necessary to recruit new employees: Anyone interested in a position who visits a website because of a job advertisement, social media articles or personal recommendations must quickly find the information they are looking for and must be addressed on an emotional level just as quickly. If this is done, \u2018Why FARE?\u2019 turns into \u2018That\u2019s why!\u2019 more often \u2013 and more applications are submitted. FARE has consistently taken this approach with a completely new design of its career website, and its success has clearly already been demonstrated.<\/p>\n\n\n\n
Kerstin Gr\u00f6nke, HR-Manager at FARE: \u2018When we spread the word on job portals, Instagram and Facebook for two positions, we received three times as many applications as similar announcements prior to the relaunch of our career website. We are thrilled.\u2019 When people are asked about FARE, often the answer is \u2018That\u2019s the company with the umbrellas\u2019, but not everyone knows what exactly the company does, even in our region. This is why establishing a strong employer brand is so incredibly important to be able to recruit the required personnel with the qualifications needed.<\/p>\n\n\n\n
Employer Branding as an Ongoing Process<\/strong><\/p>\n\n\n\n The new career website is a visible result of a process: In the beginning, we worked out together with the agency \u2018lessingtiede\u2019 what FARE is all about, what the company stands for and what it can really offer people. Then, we had to work out the concept design and texts. After the website\u2019s launch, which is a key element of employer branding, we intend to set up other measures, especially regional ones, to make FARE an attractive employer in the long term. In the \u2018career\u2019 section on www.fare.de<\/a>, the four questions \u2018Who are we?\u2019, \u2018How do we work?\u2019, \u2018What do we offer?\u2019 and \u2018Where do we work?\u2019 are answered in detail in a relaxed tone. Many statements from current employees can also be seen on the website. Of course, the open positions can be found there as well. \u2018We think it is essential to hire people who fit in our team because a good atmosphere ensures that we have fun doing our work, and this motivation ultimately moves the company forward\u2019, explains Kerstin Gr\u00f6nke. www.fare.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Under the motto \u2018Why FARE? That\u2019s why!\u2019, the umbrella specialist from Remscheid is presenting itself with a fresh design and lots of openness to potential candidates. FARE is well-known in the promotional product industry. However, outside of the business world, only relatively few people know the company \u2013 a situation that most B2B providers are […]<\/p>\n","protected":false},"author":18,"featured_media":33721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,26],"tags":[],"class_list":["post-33748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-promotional"],"acf":[],"yoast_head":"\n