Having worked over several months, Gustav Daiber GmbH has treated its corporate image to an overhaul. New colours and typesetting are not the only visible results: in the future, the corporate fashion manufacturer behind the proprietary brand JAMES & NICHOLSON is going to be decidedly in the foreground. Daiber is giving voice to its tightened strategy with the new \u201cLifetime Partner\u201d campaign.<\/p>\n\n\n\n
The visual outcome of the brand overhaul can be seen on the Daiber website from today. Alongside the subtly adjusted logo, the corporate design is also gleaming in fresh corporate colours. According to Daiber, \u201cthe current ads in the \u2018Daiber does it\u2019 and \u2018Lifetime Partner\u2019 campaigns, in particular, speak a different language than before.\u201d The corporate fashion manufacturer from Alb, in Swabia, is steering attention towards the name Daiber. \u201cOur customers and business partners are our top priority. Essentially, the name Daiber has represented that for more than 100 years now,\u201d says CEO Kai Gminder, who directs the company in the fourth Daiber family generation together with Christof Kunze. \u201cTo be sure that we can nurture longstanding, appreciative and personal partnerships, our customers need to know and value more than just our fashion, but the name Daiber as well, and the values it represents.\u201d<\/p>\n\n\n\n
The company explains that its own understanding of long-term partnership is expressed in the ads in the new \u201cLifetime Partner\u201d campaign. They depict a number of people \u2013 Max and Anna, for example \u2013 on their journey through life. From apprenticeship to retirement, Max and Anna are equipped with the right clothing. \u201cWe are connecting brands with people,\u201d says CEO Christof Kunze, explaining the business model of the white label fashion from Daiber. \u201cOur durable corporate fashion accompanies these people throughout their lives, the way we at Daiber will be accompanying our partners in trade and industry for as many years as we possibly can. That also applies for our employees: as a major employer in the Alb region, we offer them a secure job with outstanding social benefits.\u201d<\/p>\n\n\n\n
The strengths of the corporate fashion manufacturer behind JAMES & NICHOLSON are aimed at endurability: complete outfits thanks to a wide colour palette and a harmonised collection design, a host of sizes from XS to 4XL and, above all, high availability ex-warehouse. Thanks to these, items can be reordered and finished even many years after they appeared in the main catalogue.<\/p>\n\n\n\n