{"id":36626,"date":"2024-06-19T11:21:20","date_gmt":"2024-06-19T09:21:20","guid":{"rendered":"https:\/\/psi-network.de\/?p=36626"},"modified":"2024-06-19T11:21:21","modified_gmt":"2024-06-19T09:21:21","slug":"the-industry-to-present-itself-at-omr-2025","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2024\/06\/19\/the-industry-to-present-itself-at-omr-2025\/","title":{"rendered":"The industry to present itself at OMR 2025"},"content":{"rendered":"\n

In a letter, PSI – Promotional Product Service Institute<\/a>, RX Deutschland GmbH<\/a>, Kalfany S\u00fc\u00dfe Werbung GmbH & Co KG<\/a>, uma Schreibger\u00e4te Ullmann GmbH<\/a> and cyber-Wear Heidelberg GmbH<\/a> are calling on companies in the industry to participate in a joint presentation of the promotional products industry at the Online Marketing Rockstars (OMR) trade show<\/a> – the platform for the digital business world – in Hamburg from 6 to 7 May 2025. The letter in full:<\/p>\n\n\n\n

Dear participants in the haptic advertising market,<\/strong><\/p>\n\n\n\n

In May 2025, the haptic advertising industry will be united at the Online Marketing Rockstars (OMR) trade show in Hamburg. This is a unique opportunity to present the importance and added value of haptic advertising at one of Europe’s largest marketing platforms and to send a strong signal together. The focus will not be on the individual companies, but on the promotional products themselves.<\/p>\n\n\n\n

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Credit: Julian Huke<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Integrated concept and long-term communication<\/strong><\/p>\n\n\n\n

The project comprises a cohesive communication and stand concept that is designed for the long term. The aim is to present the diverse possibilities of haptic advertising in a creative and impressive way. The industry-internal kick-off will take place at PSI 2025 and then build up to OMR, where the highlight of the project will take place.<\/p>\n\n\n\n

Participation and application<\/strong><\/p>\n\n\n\n

All market participants in haptic advertising are invited to participate on behalf of the entire industry. From all applications received, a maximum of 14 companies will be selected to join this concept. The total budget is around \u20ac350,000, with costs per participant totalling around \u20ac25,000.<\/p>\n\n\n\n

Initiators<\/strong><\/p>\n\n\n\n

The initiators of this project are PSI – Promotional Product Service Institute, RX Deutschland GmbH, Kalfany S\u00fc\u00dfe Werbung GmbH & Co KG, uma Schreibger\u00e4te Ullmann GmbH and cyber-Wear Heidelberg GmbH. They guarantee professional realisation and high visibility at OMR 2025.<\/p>\n\n\n\n

Why taking part?<\/strong><\/p>\n\n\n\n