{"id":36749,"date":"2024-07-01T16:36:26","date_gmt":"2024-07-01T14:36:26","guid":{"rendered":"https:\/\/psi-network.de\/?p=36749"},"modified":"2024-07-01T16:36:26","modified_gmt":"2024-07-01T14:36:26","slug":"three-companies-under-one-brand-roof","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2024\/07\/01\/three-companies-under-one-brand-roof\/","title":{"rendered":"Three companies under one brand roof"},"content":{"rendered":"\n

Prosfera.pl, Lanyard.pro and Smyczomat.pl have merged under the common brand Lanyard.PRO. The new name was subjected to rebranding, which also includes the introduction of a new logo. The aim of this novelty is to increase the global notoriety of the brand Lanyard.PRO and its recognition value, to strengthen market position and to optimise communication with customers. \u201cAmalgamating forces under one brand will allow us to operate more effectively and offer improved customer service,\u201d underlines Henryk Surdej, CEO of Lanyard.PRO. The new logo retains element of the earlier brands, in order to make the transition through the change process easier for customers. The logo\u2019s renewal is part of a more comprehensive rebranding project, which also contains changes in the communications and marketing strategy. \u201cChanging our symbol is a further step in the development of the Lanyard.PRO brand. We want to be recognised and appreciated by our customers, which is why we are working continuously on strengthening and optimising our brand,\u201d adds Barbara Ha\u0142as-Katra, Sales Director. The new logo will be gradually introduced on products and promotional materials as well as integrated into the website and social media profiles, in order to guarantee coherent communication. This is an important step in the company\u2019s development and a further stage in building up a strong Lanyard.PRO. \u00a0brand. www.lanyard.pro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Prosfera.pl, Lanyard.pro and Smyczomat.pl have merged under the common brand Lanyard.PRO. The new name was subjected to rebranding, which also includes the introduction of a new logo. The aim of this novelty is to increase the global notoriety of the brand Lanyard.PRO and its recognition value, to strengthen market position and to optimise communication with […]<\/p>\n","protected":false},"author":18,"featured_media":36709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,26],"tags":[],"class_list":["post-36749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-promotional"],"acf":[],"yoast_head":"\nThree companies under one brand roof - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2024\/07\/01\/three-companies-under-one-brand-roof\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three companies under one brand roof - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Prosfera.pl, Lanyard.pro and Smyczomat.pl have merged under the common brand Lanyard.PRO. 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