{"id":36949,"date":"2024-07-10T15:00:18","date_gmt":"2024-07-10T13:00:18","guid":{"rendered":"https:\/\/psi-network.de\/?p=36949"},"modified":"2024-07-10T15:00:18","modified_gmt":"2024-07-10T13:00:18","slug":"pure-waste-co-operates-with-luhta-sportswear-company","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/","title":{"rendered":"Pure Waste co-operates with Luhta Sportswear Company"},"content":{"rendered":"\n<p>The Luhta Sportswear Company is the main partner and official supplier of the Finnish Olympic team. The athletes will wear sports apparel from the Rukka brand at the Olympics. Luhta collaborated with the Finish company and PSI member Pure Waste, a specialist in recycled textile materials, on the designed collection. Both Finish partners got together to provide Finland\u2019s Olympic team with sportswear made from recycled materials.<\/p>\n\n\n\n<p>The successful collaboration between Luhta Sportswear Company, owner of the sports brand Rukka, and Pure Waste began in 2023. Luhta relies on Pure Waste\u2019s recycling expertise. Their cooperation covers leisure wear for athletes and a collection for fans. According to Pure Waste, the collaboration aims to offer \u2018sustainable, high-quality products and promote a closed-loop economy in the fashion industry\u2019.<\/p>\n\n\n\n<p>Pure Waste from Helsinki produced polo shirts, hoodies, shorts and trousers for athletes on behalf of Luhta Sportswear Company. T-shirts and hoodies were created for the Rukka brand\u2019s commercial collection.<\/p>\n\n\n\n<p>Pure Waste makes all of its clothing from 100 % recycled fibres, saving considerable amounts of natural resources. For example, according to the manufacturer\u2019s calculations, a Pure Waste t-shirt saves 1.425 litres of water and 1 kg CO2 emissions compared to similar t-shirts made from new materials. The clothing made for Rukka saves several millions of litres of water and significant amounts of CO2 emissions. The company Pure Waste stresses that every product has a specific footprint and handprint value, which increases transparency and awareness of its environmental effects.<\/p>\n\n\n\n<p>Karsten Bleymehl, Sales Director of the Pure Waste brand in Germany, Austria and Switzerland, states, \u2018Our collaboration with Rukka is an excellent example of how responsible fashion can be combined with elite sport to offer athletes and consumers sustainable options\u2019.<\/p>\n\n\n\n<p>About Pure Waste<\/p>\n\n\n\n<p>Since 2013, the Finnish company Pure Waste Textiles Oy, produces clothing under its brand Pure Waste that consists of 100% recycled fibres. According to the company, the products reduce up to 99.9% of water, 50% of CO2 emissions and energy costs for production compared to similar products made of new materials. The main assortment includes ready-to-wear clothing for companies, advertising, occupations and work, as well as end consumers. The company produces both stock items and seasonal collections for wholesale. It also offers private label productions for company customers. The European sales of blank textiles for finishing with print and embroidery is done by the wholesale textile business Cotton Classics. More information is available at: <a href=\"http:\/\/www.purewaste.com\">www.purewaste.com<\/a> <\/p>\n\n\n\n<p><em>Picture: \u00a9 Pure Waste Textiles Oy<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Luhta Sportswear Company is the main partner and official supplier of the Finnish Olympic team. The athletes will wear sports apparel from the Rukka brand at the Olympics. Luhta collaborated with the Finish company and PSI member Pure Waste, a specialist in recycled textile materials, on the designed collection. Both Finish partners got together [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":36906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,367,368],"tags":[],"class_list":["post-36949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-sustainability","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pure Waste co-operates with Luhta Sportswear Company - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pure Waste co-operates with Luhta Sportswear Company - PSI Network\" \/>\n<meta property=\"og:description\" content=\"The Luhta Sportswear Company is the main partner and official supplier of the Finnish Olympic team. The athletes will wear sports apparel from the Rukka brand at the Olympics. Luhta collaborated with the Finish company and PSI member Pure Waste, a specialist in recycled textile materials, on the designed collection. Both Finish partners got together [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T13:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2024\/07\/Pure_Waste_Luhta_Kooperation_Web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion PSI Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion PSI Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/\"},\"author\":{\"name\":\"Redaktion PSI Journal\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\"},\"headline\":\"Pure Waste co-operates with Luhta Sportswear Company\",\"datePublished\":\"2024-07-10T13:00:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/\"},\"wordCount\":411,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2024\\\/07\\\/Pure_Waste_Luhta_Kooperation_Web.jpg\",\"articleSection\":[\"Newsflash\",\"Sustainability\",\"Textiles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/\",\"name\":\"Pure Waste co-operates with Luhta Sportswear Company - PSI Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2024\\\/07\\\/Pure_Waste_Luhta_Kooperation_Web.jpg\",\"datePublished\":\"2024-07-10T13:00:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/#primaryimage\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2024\\\/07\\\/Pure_Waste_Luhta_Kooperation_Web.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2024\\\/07\\\/Pure_Waste_Luhta_Kooperation_Web.jpg\",\"width\":1100,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2024\\\/07\\\/10\\\/pure-waste-co-operates-with-luhta-sportswear-company\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/psi-network.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pure Waste co-operates with Luhta Sportswear Company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"name\":\"PSI Network\",\"description\":\"Die Welt des Werbens und Verkaufens\",\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/psi-network.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\",\"name\":\"PSI Network\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"width\":600,\"height\":600,\"caption\":\"PSI Network\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\",\"name\":\"Redaktion PSI Journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"caption\":\"Redaktion PSI Journal\"},\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/author\\\/usr_hoechemer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pure Waste co-operates with Luhta Sportswear Company - PSI Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/","og_locale":"en_US","og_type":"article","og_title":"Pure Waste co-operates with Luhta Sportswear Company - PSI Network","og_description":"The Luhta Sportswear Company is the main partner and official supplier of the Finnish Olympic team. The athletes will wear sports apparel from the Rukka brand at the Olympics. Luhta collaborated with the Finish company and PSI member Pure Waste, a specialist in recycled textile materials, on the designed collection. Both Finish partners got together [&hellip;]","og_url":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/","og_site_name":"PSI Network","article_published_time":"2024-07-10T13:00:18+00:00","og_image":[{"width":1100,"height":620,"url":"https:\/\/psi-network.de\/content\/uploads\/2024\/07\/Pure_Waste_Luhta_Kooperation_Web.jpg","type":"image\/jpeg"}],"author":"Redaktion PSI Journal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion PSI Journal","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/#article","isPartOf":{"@id":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/"},"author":{"name":"Redaktion PSI Journal","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb"},"headline":"Pure Waste co-operates with Luhta Sportswear Company","datePublished":"2024-07-10T13:00:18+00:00","mainEntityOfPage":{"@id":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/"},"wordCount":411,"publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"image":{"@id":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2024\/07\/Pure_Waste_Luhta_Kooperation_Web.jpg","articleSection":["Newsflash","Sustainability","Textiles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/","url":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/","name":"Pure Waste co-operates with Luhta Sportswear Company - PSI Network","isPartOf":{"@id":"https:\/\/psi-network.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/#primaryimage"},"image":{"@id":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2024\/07\/Pure_Waste_Luhta_Kooperation_Web.jpg","datePublished":"2024-07-10T13:00:18+00:00","breadcrumb":{"@id":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/#primaryimage","url":"https:\/\/psi-network.de\/content\/uploads\/2024\/07\/Pure_Waste_Luhta_Kooperation_Web.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2024\/07\/Pure_Waste_Luhta_Kooperation_Web.jpg","width":1100,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/psi-network.de\/en\/2024\/07\/10\/pure-waste-co-operates-with-luhta-sportswear-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/psi-network.de\/en\/"},{"@type":"ListItem","position":2,"name":"Pure Waste co-operates with Luhta Sportswear Company"}]},{"@type":"WebSite","@id":"https:\/\/psi-network.de\/#website","url":"https:\/\/psi-network.de\/","name":"PSI Network","description":"Die Welt des Werbens und Verkaufens","publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/psi-network.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/psi-network.de\/#organization","name":"PSI Network","url":"https:\/\/psi-network.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/","url":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","width":600,"height":600,"caption":"PSI Network"},"image":{"@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb","name":"Redaktion PSI Journal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","caption":"Redaktion PSI Journal"},"url":"https:\/\/psi-network.de\/en\/author\/usr_hoechemer\/"}]}},"_links":{"self":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/36949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/comments?post=36949"}],"version-history":[{"count":1,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/36949\/revisions"}],"predecessor-version":[{"id":36950,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/36949\/revisions\/36950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media\/36906"}],"wp:attachment":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media?parent=36949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/categories?post=36949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/tags?post=36949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}