{"id":37164,"date":"2024-08-02T15:25:54","date_gmt":"2024-08-02T13:25:54","guid":{"rendered":"https:\/\/psi-network.de\/?p=37164"},"modified":"2024-08-02T15:25:55","modified_gmt":"2024-08-02T13:25:55","slug":"asi-show-2024-an-enriching-experience-also-for-psi-on-tour","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2024\/08\/02\/asi-show-2024-an-enriching-experience-also-for-psi-on-tour\/","title":{"rendered":"ASI Show 2024: An Enriching Experience \u2013 also for PSI ON TOUR"},"content":{"rendered":"\n<p>\u201cThe ASI Show Chicago, the promotional product industry\u2019s summer special show, takes place between the trade show hustle and bustle at the start of the year and the fourth quarter\u2019s holiday high season.\u201d That is how the organiser, the Advertising Specialty Institute (ASI), describes the trade show, which took place in the capital of Illinois on 24 and 25 July. The enlarged exhibition floor surface in the McCormick Place Convention Center provided space for 466 exhibitors (including 110 new ones) to welcome around 5,000 visitors. These visitors included the delegation that journeyed to Chicago in the context of PSI ON TOUR. PSI Director Petra Lassahn was joined on the trip by Katrin St\u00fchmeyer-Halfar and Armin Halfar (with children), Carl-David Heinemann from CDH and Ignacio Mitjans from Makito. \u201cSo it was a great start for our new format,\u201d Petra Lassahn is delighted to report. A deputation from the Turkish industry association and from the British industry service provider Sourcing City, which forms the PromoAlliance together with PSI and ASI, were also among the travelling party. Recently, these three partners resolved to intensify their partnership following various successful campaigns.<\/p>\n\n\n\n<p>Even before the ASI Show, a warm welcome was extended to all attendees in the form of an invitation to a fantastic \u201cChicago Architecture Center River Cruise\u201d. This involved a boat trip on the Chicago River past more than fifty buildings: a stunning backdrop that provided a foretaste of the two days to come. And these had some unaccustomed moments in store for the German visitors, such as the welcome in the trade show hall with music and confetti. \u201cThe mood among the exhibitors and visitors was simply amazing\u201d, ran the unanimous summary of the days in Chicago. Another special occasion was meeting with 91-year-old Norman Cohn, ASI founder and counterpart of PSI founder Walter Jung. \u201cIt was a particular joy and honour for us to meet Norman Cohn. It\u2019s remarkable how he\u2019s still a part of things and engages with young people so he can report from his treasure-house of experience.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/psi-network.de\/content\/uploads\/2024\/08\/ASI_Show_2024_Web-1024x577.jpg\" alt=\"\" class=\"wp-image-37161\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2024\/08\/ASI_Show_2024_Web-1024x577.jpg 1024w, https:\/\/psi-network.de\/content\/uploads\/2024\/08\/ASI_Show_2024_Web-300x169.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2024\/08\/ASI_Show_2024_Web-768x433.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2024\/08\/ASI_Show_2024_Web.jpg 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The excellently attended Education Day on the eve of the trade show demonstrated how extensively a treasure-house of experience is in demand and how broad-based the industry\u2019s interest is. The day featured sixteen talks, which traced a large arc from the power of customised promotional products and artificial intelligence, via content marketing strategies plus personality and self-marketing workshops, through to avoiding social media stress and the art of standing out from the crowd.<\/p>\n\n\n\n<p><em>Picture: A very special moment at the ASI Show in Chicago: PSI Director Petra Lassahn, Katrin St\u00fchmeyer-Halfar and Armin Halfar met 91-year-old ASI founder Norman Cohn.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe ASI Show Chicago, the promotional product industry\u2019s summer special show, takes place between the trade show hustle and bustle at the start of the year and the fourth quarter\u2019s holiday high season.\u201d That is how the organiser, the Advertising Specialty Institute (ASI), describes the trade show, which took place in the capital of Illinois [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":37159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[358,360,26,365],"tags":[],"class_list":["post-37164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-newsflash-en","category-promotional","category-psi-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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