{"id":37629,"date":"2024-09-18T09:18:53","date_gmt":"2024-09-18T07:18:53","guid":{"rendered":"https:\/\/psi-network.de\/?p=37629"},"modified":"2024-09-19T09:29:18","modified_gmt":"2024-09-19T07:29:18","slug":"more-than-just-a-chat-with-petra-psi-connects-people","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2024\/09\/18\/more-than-just-a-chat-with-petra-psi-connects-people\/","title":{"rendered":"More than just \u2018a chat with Petra\u2019: PSI connects people."},"content":{"rendered":"\n<p>Did you know? PSI is the largest network of its kind in Europe, specializing in the promotional products industry and its market participants. This is why PSI is increasingly \u2018on tour\u2019 &#8211; whether at international trade fairs or on exclusive delegation trips. These face-to-face meetings not only facilitate direct dialogue between PSI members and their contacts but also provide the opportunity to get to know manufacturers up close and expand expertise in sustainability and production processes. Additionally, international \u2018PSI ON TOUR\u2019 meetings open up opportunities to explore new markets and optimize market strategies. After all, PSI Director Petra Lassahn and her team regularly travel from America to the Netherlands and Scandinavia.<\/p>\n\n\n\n<p>On Petra Lassahn&#8217;s most recent trip to Stockholm at the end of August, Swedish promotional products distributors took the opportunity to engage deeply. Representatives such as Magnus Hamberg and Anette Hagberg (<a href=\"https:\/\/www.pss.se\/\">PSS Profil &amp; Souvenir Sweden<\/a>), Pierre Segerud (<a href=\"https:\/\/www.malarprofil.se\/\">M\u00e4larprofil AB<\/a>), Cecilia Delham (<a href=\"https:\/\/www.exakt.se\/\">Exakt Stockholm AB<\/a>), Lars Hov\u00e4ng and Linda \u00d6gren (<a href=\"https:\/\/www.meri.se\/\">MERi Textil &amp; Reklam<\/a>), Peter Loso (<a href=\"https:\/\/pgm.se\/\">PGM AB<\/a>), Henrik Sp\u00e5re and Mikael Hedenborn (<a href=\"https:\/\/medtryck.com\/\">Medtryck Sverige AB<\/a>), Peter Persson (<a href=\"https:\/\/www.ffprofilreklam.se\/\">FF Profilreklam AB<\/a>), Magnus Borgklint (<a href=\"https:\/\/brandcommunication.se\/\">Brandcommunication AB<\/a>), Anna Hellsten (<a href=\"https:\/\/www.topline.se\/\">Topline AB<\/a>), and Roger Loberg (<a href=\"https:\/\/www.masterdesign.se\/\">Masterdesign AB<\/a>) shared valuable insights, contributing to a meaningful exchange that will drive the industry forward.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"794\" data-id=\"37548\" src=\"https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_4680-scaled-e1726147519743-1024x794.jpg\" alt=\"\" class=\"wp-image-37548\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_4680-scaled-e1726147519743-1024x794.jpg 1024w, https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_4680-scaled-e1726147519743-300x233.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_4680-scaled-e1726147519743-768x596.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_4680-scaled-e1726147519743-1536x1191.jpg 1536w, https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_4680-scaled-e1726147519743.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"37546\" src=\"https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_3300-1024x768.jpg\" alt=\"\" class=\"wp-image-37546\" srcset=\"https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_3300-1024x768.jpg 1024w, https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_3300-300x225.jpg 300w, https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_3300-768x576.jpg 768w, https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_3300-1536x1152.jpg 1536w, https:\/\/psi-network.de\/content\/uploads\/2024\/09\/IMG_3300-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Sustainability as a Key Topic:<\/strong> Sustainability was a central theme in all discussions, with every interviewee addressing it directly. This underscores its crucial importance for the industry. Today, sustainability is not just a trend but a fundamental requirement that must be integrated into product development and marketing.<\/p>\n\n\n\n<p><strong>Smaller Quantities and Shorter Delivery Routes:<\/strong> The shift towards smaller order quantities and shorter delivery routes was another prominent topic. Retailers emphasized the need for flexibility in responding to market demands while reducing the ecological footprint through optimized supply chains. Managing smaller batches and supporting local production are becoming increasingly significant.<\/p>\n\n\n\n<p><strong>Made in Europe:<\/strong> The origin of products was also a major focus in the Stockholm discussions. The quality and sustainability of &#8216;Made in Europe&#8217; products &#8211; whether from Sweden, Germany, or other European countries\u2014were highlighted as particularly important. This preference reflects a demand for regional production, shorter delivery routes, and a reduced ecological footprint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know? PSI is the largest network of its kind in Europe, specializing in the promotional products industry and its market participants. This is why PSI is increasingly \u2018on tour\u2019 &#8211; whether at international trade fairs or on exclusive delegation trips. These face-to-face meetings not only facilitate direct dialogue between PSI members and their [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":37553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[381,360,365],"tags":[411,533,421,534,413],"class_list":["post-37629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-members-2","category-newsflash-en","category-psi-en","tag-knowhow","tag-networking","tag-promotional-products","tag-promotional-products-made-in-europe","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More than just \u2018a chat with Petra\u2019: PSI connects people. - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2024\/09\/18\/more-than-just-a-chat-with-petra-psi-connects-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than just \u2018a chat with Petra\u2019: PSI connects people. - PSI Network\" \/>\n<meta property=\"og:description\" content=\"Did you know? PSI is the largest network of its kind in Europe, specializing in the promotional products industry and its market participants. This is why PSI is increasingly \u2018on tour\u2019 &#8211; whether at international trade fairs or on exclusive delegation trips. 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