Luis Calado is the new Vice President for European Sales at promotional product supplier Goldstar, which is based in Dublin, Ireland. He will be managing Goldstar’s operations from Lisbon, Portugal. \u201cWith nearly a decade of expertise in this sector, a passion for responsible product sourcing and a track record of dynamic leadership, Luis Calado is the perfect choice to lead our European team into an exciting new era,\u201d reads a statement from the company. <\/p>\n\n\n\n
\u201cSustainability has been a core focus throughout my career and I am particularly drawn to Goldstar’s approach to responsible product sourcing and manufacturing practices. I\u2019m eager to bring that mindset to a company already on a promising path,\u201d says Luis Calado and adds: \u201cI want to come into this as a listener. Understanding the team, our distributors, and the unique needs of Europe\u2019s diverse markets is my top priority.\u201d Luis Calado also looks forward to leveraging the strengths of both Goldstar\u2019s North American and European teams. \u201cThe European side is ahead in innovation, particularly in product development and circular economy initiatives, while North America excels in pricing strategies and customer service. By combining these strengths, we can create a seamless and enhanced experience for distributors.\u201d <\/p>\n\n\n\n