With fresh enthusiasm and a clear vision for the future, the writing instruments specialist Schneider Schreibger\u00e4te is now presenting a new, modern brand image. The German brand, which has a long-standing tradition and is known for its high-quality writing products, has been focused on continued development that sets new trends both visually and in terms of content. At the core of this transformation is the claim \u201cMake it Matter\u201d, which redefines the company\u2019s aspiration and philosophy. <\/p>\n\n\n\n
From tradition to a modern brand identity<\/strong> What has changed and why<\/strong><\/p>\n\n\n\n With \u201cMake it Matter\u201d, Schneider focuses on the actual value of writing: Everything brought to paper with a Schneider product has meaning. And that is mirrored in a comprehensive overhaul of the brand\u2019s identity:\u00a0
Schneider has stood for quality, innovation and sustainable production for decades. With the previous claim, \u201cWrite it down\u201d, the company\u2019s core competence was communicated clearly: Writing. But the brand has evolved; it is more than just writing today. Schneider\u2019s products help people record their ideas, highlight messages and set trends. They also accompany creative processes\u2013they make things meaningful. This broader meaning is reflected in the company\u2019s new look, too.\u00a0<\/p>\n\n\n\n
\u2022 New logo and optimal world of colours: A fresh, modern look underscores the further development of the brand \u2013 it is dynamic and usable across different media platforms.\u00a0
\u2022 Everything under one roof: A consistent design for the three business lines, promotional writing instruments, writing and creative line (formerly the Makers Line), under a high-quality and modern brand image.
\u2022 Digital Optimisation: Optimised colour scheme and look for a modern website and digital content.
\u2022Enhanced brand message: Schneider remains down-to-earth and sustainable but increasingly highlights the emotional value behind the actual functionality.\u00a0<\/p>\n\n\n\n