{"id":39789,"date":"2025-05-22T11:38:38","date_gmt":"2025-05-22T09:38:38","guid":{"rendered":"https:\/\/psi-network.de\/?p=39789"},"modified":"2025-05-22T13:23:40","modified_gmt":"2025-05-22T11:23:40","slug":"psi-academy-programme-set","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2025\/05\/22\/psi-academy-programme-set\/","title":{"rendered":"PSI Academy: Programme set\u00a0"},"content":{"rendered":"\n<p>The varied programme of the PSI Academy Conference on 11 September in Cologne is all about sustainability. PSI Director Petra Lassahn reveals some of the topics.<\/p>\n\n\n\n<p>PSI is launching the PSI Academy, a versatile industry get-together that makes companies fit for business and competition and brings the industry together a second time a year in addition to the PSI Trade Show. The kick-off event of the PSI Academy will take place on 11 September 2025 in Cologne\u2019s famous G\u00fcrzenich Hall. The PSI Academy Conference will start at 10 am with cutting-edge presentations, discussions and workshops on the topic of sustainability. The second thematic session will focus on current and relevant topics in the promotional products industry, including artificial intelligence (AI) and human resources (HR). The PSI Academy Night will begin in the evening at 7:30 pm. The winners of the PSI Academy Awards will be announced during the festive gala evening.<\/p>\n\n\n\n<p>\u201cThe PSI Academy Conference programme has already been designed and is currently being fine-tuned. I can already say that it will be in no way inferior to the highly acclaimed supporting programme at this year\u2019s PSI. I would therefore like to invite all members and interested parties to the PSI Academy Conference, which will once again offer exciting topics and insights,\u201d says PSI Director Petra Lassahn. She is already revealing some of the topics: \u201cAmong other things, it will be about how sustainability is a marketing booster and how companies can utilise this added value. The requirements of the European Green Deal are also a major topic. What does the industry need to know about this and what does it have to do?\u201d All of this will be discussed on 11 September \u2013 in a forum in which best practice cases will also play a major role. After all, those who cooperate and learn from others are always one step ahead. With this in mind, Petra Lassahn particularly recommends the PSI Academy kick-off event to all PSI members and interested guests: \u201cThose who round off the day with good conversation at the gala evening after the PSI Academy Conference are sure to take many ideas, impressions and contacts home with them.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/psi-network.de\/content\/uploads\/2025\/05\/250430_PSI_Factsheet_A_deu.pdf\">Factsheet PSI Academy<\/a><\/p>\n\n\n\n<p>The preliminary programme includes the following lectures and workshops:<br><br><strong>AI in companies \u2013 a current status report on the state of technology:<\/strong><br>What&#8217;s hot, what&#8217;s not, and what&#8217;s absolutely essential? <br>Moderation and presentation: <strong>Thorsten Bastian, next2brain<\/strong><\/p>\n\n\n\n<p><strong>Do good and talk about it?<\/strong> <br>How to communicate corporate sustainability<\/p>\n\n\n\n<p><strong>Julia Frings, IFH K\u00d6LN<\/strong> <br><strong>How to HR: Finding and retaining employees!<\/strong> <br>How does TikTok work? And why SnapChat now? What space do I need to create as an employer to reach the next generation? How to win the hunt for young talent.<\/p>\n\n\n\n<p><strong>Celina Goette, Bersa Shazimani, JuniorJob UG<\/strong> <br><strong>From the hand to the heart and to the employer brand:<\/strong> <br>How to retain your employees with haptic media!<\/p>\n\n\n\n<p><em>Image: The PSI Academy has already launched at PSI 2025 with a top-class program. Training events and webinars will also offer tangible added value as part of the new PSI format.<\/em><\/p>\n\n\n\n<p><a href=\"http:\/\/www.psi-academy.com\/\">www.psi-academy.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The varied programme of the PSI Academy Conference on 11 September in Cologne is all about sustainability. PSI Director Petra Lassahn reveals some of the topics. PSI is launching the PSI Academy, a versatile industry get-together that makes companies fit for business and competition and brings the industry together a second time a year in [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":39790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[358,360,365],"tags":[],"class_list":["post-39789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-newsflash-en","category-psi-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PSI Academy: Programme set\u00a0 - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2025\/05\/22\/psi-academy-programme-set\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PSI Academy: Programme set\u00a0 - PSI Network\" \/>\n<meta property=\"og:description\" content=\"The varied programme of the PSI Academy Conference on 11 September in Cologne is all about sustainability. 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