{"id":40101,"date":"2025-06-25T10:50:43","date_gmt":"2025-06-25T08:50:43","guid":{"rendered":"https:\/\/psi-network.de\/?p=40101"},"modified":"2025-06-25T10:50:43","modified_gmt":"2025-06-25T08:50:43","slug":"strategic-brand-portfolio-expanded","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/","title":{"rendered":"Strategic brand portfolio expanded"},"content":{"rendered":"\n<p>cyber-Wear Heidelberg GmbH continues to expand its international brand portfolio in the field of premium corporate fashion and sustainable workwear. With&nbsp;<strong>Berkeley<\/strong>&nbsp;and&nbsp;<strong>Ted Bernhardtz At Work<\/strong>, the company gains two strong partners who share a clear commitment to quality, design excellence, and certified sustainability.<\/p>\n\n\n\n<p><strong>Berkeley \u2013 Devoted to Quality\u2122<\/strong><br>The Swedish brand Berkeley is dedicated to uncompromising product quality, precise craftsmanship, and timeless design. Under the guiding principle&nbsp;<em>&#8220;Devoted to Quality\u2122&#8221;<\/em>, Berkeley creates collections that are emotionally engaging, long-lasting, and premium in every detail. As a&nbsp;<strong>bluesign\u00ae system partner<\/strong>, the company adheres to the highest standards in environmental responsibility, health, and transparency throughout the production process. A&nbsp;<strong>Berkeley Lounge<\/strong>&nbsp;will launch at cyber-Wear by mid-August, offering clients an immersive brand experience and insight into Berkeley&#8217;s values and product universe.<\/p>\n\n\n\n<p><strong>Ted Bernhardtz At Work \u2013 Scandinavian Workwear Redefined<\/strong><br>Ted Bernhardtz At Work joins cyber-Wear as a Scandinavian specialist in functional, modern, and visually compelling workwear. With a strong focus on sustainability and design, the company is also a certified&nbsp;<strong>bluesign\u00ae system partner<\/strong>, ensuring ethical sourcing, eco-conscious materials, and long-term wearability. The collections stand out through clean aesthetics, ergonomic fit, and practical functionality across various professional environments.<\/p>\n\n\n\n<p><strong>Steven Baumg\u00e4rtner<\/strong>, CEO of cyber-Wear, states: <em>&#8220;Both brands are a perfect match for our vision to redefine corporate fashion \u2013 sustainably, with strong branding, and emotional storytelling. A shared dedication to quality and responsibility makes these partnerships a natural next step in our strategic brand development.&#8221;<\/em> <br>Further information: <a href=\"http:\/\/www.berkeleycompany.com\/eu\/en\">www.berkeleycompany.com\/eu\/en<\/a> \u2022 <a href=\"http:\/\/www.tedbernhardtzgroup.com\/atwork\/en\">www.tedbernhardtzgroup.com\/atwork\/en<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>cyber-Wear Heidelberg GmbH continues to expand its international brand portfolio in the field of premium corporate fashion and sustainable workwear. With&nbsp;Berkeley&nbsp;and&nbsp;Ted Bernhardtz At Work, the company gains two strong partners who share a clear commitment to quality, design excellence, and certified sustainability. Berkeley \u2013 Devoted to Quality\u2122The Swedish brand Berkeley is dedicated to uncompromising product [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":40099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[360,26,368],"tags":[],"class_list":["post-40101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsflash-en","category-promotional","category-textiles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic brand portfolio expanded - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic brand portfolio expanded - PSI Network\" \/>\n<meta property=\"og:description\" content=\"cyber-Wear Heidelberg GmbH continues to expand its international brand portfolio in the field of premium corporate fashion and sustainable workwear. With&nbsp;Berkeley&nbsp;and&nbsp;Ted Bernhardtz At Work, the company gains two strong partners who share a clear commitment to quality, design excellence, and certified sustainability. Berkeley \u2013 Devoted to Quality\u2122The Swedish brand Berkeley is dedicated to uncompromising product [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/\" \/>\n<meta property=\"og:site_name\" content=\"PSI Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T08:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/psi-network.de\/content\/uploads\/2025\/06\/Cybergroup_Berkeley_Web-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion PSI Journal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion PSI Journal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/\"},\"author\":{\"name\":\"Redaktion PSI Journal\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\"},\"headline\":\"Strategic brand portfolio expanded\",\"datePublished\":\"2025-06-25T08:50:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/\"},\"wordCount\":265,\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/06\\\/Cybergroup_Berkeley_Web-1.jpg\",\"articleSection\":[\"Newsflash\",\"Promotional\",\"Textiles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/\",\"name\":\"Strategic brand portfolio expanded - PSI Network\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/06\\\/Cybergroup_Berkeley_Web-1.jpg\",\"datePublished\":\"2025-06-25T08:50:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/#primaryimage\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/06\\\/Cybergroup_Berkeley_Web-1.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2025\\\/06\\\/Cybergroup_Berkeley_Web-1.jpg\",\"width\":1100,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/en\\\/2025\\\/06\\\/25\\\/strategic-brand-portfolio-expanded\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/psi-network.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategic brand portfolio expanded\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#website\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"name\":\"PSI Network\",\"description\":\"Die Welt des Werbens und Verkaufens\",\"publisher\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/psi-network.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#organization\",\"name\":\"PSI Network\",\"url\":\"https:\\\/\\\/psi-network.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"contentUrl\":\"https:\\\/\\\/psi-network.de\\\/content\\\/uploads\\\/2019\\\/11\\\/cropped-Planet-Advertising-2.jpg\",\"width\":600,\"height\":600,\"caption\":\"PSI Network\"},\"image\":{\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/psi-network.de\\\/#\\\/schema\\\/person\\\/b145785bfc762b7e55717e9c72f0bdbb\",\"name\":\"Redaktion PSI Journal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g\",\"caption\":\"Redaktion PSI Journal\"},\"url\":\"https:\\\/\\\/psi-network.de\\\/en\\\/author\\\/usr_hoechemer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategic brand portfolio expanded - PSI Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/","og_locale":"en_US","og_type":"article","og_title":"Strategic brand portfolio expanded - PSI Network","og_description":"cyber-Wear Heidelberg GmbH continues to expand its international brand portfolio in the field of premium corporate fashion and sustainable workwear. With&nbsp;Berkeley&nbsp;and&nbsp;Ted Bernhardtz At Work, the company gains two strong partners who share a clear commitment to quality, design excellence, and certified sustainability. Berkeley \u2013 Devoted to Quality\u2122The Swedish brand Berkeley is dedicated to uncompromising product [&hellip;]","og_url":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/","og_site_name":"PSI Network","article_published_time":"2025-06-25T08:50:43+00:00","og_image":[{"width":1100,"height":620,"url":"https:\/\/psi-network.de\/content\/uploads\/2025\/06\/Cybergroup_Berkeley_Web-1.jpg","type":"image\/jpeg"}],"author":"Redaktion PSI Journal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion PSI Journal","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/#article","isPartOf":{"@id":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/"},"author":{"name":"Redaktion PSI Journal","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb"},"headline":"Strategic brand portfolio expanded","datePublished":"2025-06-25T08:50:43+00:00","mainEntityOfPage":{"@id":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/"},"wordCount":265,"publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"image":{"@id":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2025\/06\/Cybergroup_Berkeley_Web-1.jpg","articleSection":["Newsflash","Promotional","Textiles"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/","url":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/","name":"Strategic brand portfolio expanded - PSI Network","isPartOf":{"@id":"https:\/\/psi-network.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/#primaryimage"},"image":{"@id":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/#primaryimage"},"thumbnailUrl":"https:\/\/psi-network.de\/content\/uploads\/2025\/06\/Cybergroup_Berkeley_Web-1.jpg","datePublished":"2025-06-25T08:50:43+00:00","breadcrumb":{"@id":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/#primaryimage","url":"https:\/\/psi-network.de\/content\/uploads\/2025\/06\/Cybergroup_Berkeley_Web-1.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2025\/06\/Cybergroup_Berkeley_Web-1.jpg","width":1100,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/psi-network.de\/en\/2025\/06\/25\/strategic-brand-portfolio-expanded\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/psi-network.de\/en\/"},{"@type":"ListItem","position":2,"name":"Strategic brand portfolio expanded"}]},{"@type":"WebSite","@id":"https:\/\/psi-network.de\/#website","url":"https:\/\/psi-network.de\/","name":"PSI Network","description":"Die Welt des Werbens und Verkaufens","publisher":{"@id":"https:\/\/psi-network.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/psi-network.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/psi-network.de\/#organization","name":"PSI Network","url":"https:\/\/psi-network.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/","url":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","contentUrl":"https:\/\/psi-network.de\/content\/uploads\/2019\/11\/cropped-Planet-Advertising-2.jpg","width":600,"height":600,"caption":"PSI Network"},"image":{"@id":"https:\/\/psi-network.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/psi-network.de\/#\/schema\/person\/b145785bfc762b7e55717e9c72f0bdbb","name":"Redaktion PSI Journal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23a39f09e0d8adf298ecccdad38c73b3acb6f8684d7e2087f6a22a8ee5aaf18d?s=96&d=mm&r=g","caption":"Redaktion PSI Journal"},"url":"https:\/\/psi-network.de\/en\/author\/usr_hoechemer\/"}]}},"_links":{"self":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/40101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/comments?post=40101"}],"version-history":[{"count":1,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/40101\/revisions"}],"predecessor-version":[{"id":40102,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/posts\/40101\/revisions\/40102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media\/40099"}],"wp:attachment":[{"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/media?parent=40101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/categories?post=40101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psi-network.de\/en\/wp-json\/wp\/v2\/tags?post=40101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}