{"id":40189,"date":"2025-07-04T12:15:56","date_gmt":"2025-07-04T10:15:56","guid":{"rendered":"https:\/\/psi-network.de\/?p=40189"},"modified":"2025-07-04T12:16:54","modified_gmt":"2025-07-04T10:16:54","slug":"durninger-textildruck-to-modernise-and-invest","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2025\/07\/04\/durninger-textildruck-to-modernise-and-invest\/","title":{"rendered":"D\u00fcrninger Textildruck to modernise and invest"},"content":{"rendered":"\n<p>\u201cWhingeing doesn\u2019t help. We\u2019re staying optimistic and looking for new opportunities.\u201d With this statement, Albrecht Kittler, Managing Director at D\u00fcrninger Textildruck, sets the tone and observes, \u201cWe\u2019ve maintained our standards.\u201d Instead of complaining, the company is modernising and investing in digitalisation and personnel. In recent months, some of the machinery at the company headquarters in Herrnhut has already been replaced. Instead of three \u201cold-timers\u201d, as Sales Director Roland Lensing calls them, there are now three state-of-the-art screen printing machines in the large production hall. A six-figure sum was invested \u2013 \u201cwithout subsidies\u201d, emphasises the company head.<\/p>\n\n\n\n<p><strong>New digital printing technology for even more flexibility<\/strong><\/p>\n\n\n\n<p>Another purchase is due later on this year, when new technology for digital printing is being installed. \u201cUser-friendly, with higher performance, a wider range of colours and minimal noise levels,\u201d says Kittler, highlighting the advantages. All of these machines are intended to make the company even more flexible, so that it can respond quickly to customer print requests for outerwear and workwear, promotional shirts, bags, school and club clothing, merchandising articles and many other products. For the company head, regular investment in machinery is essential, even in difficult times. \u201cIn this digital age, five or six years are like 100 in previous eras. You have to react quickly, otherwise there will be an irreparable backlog.\u201d<\/p>\n\n\n\n<p><strong>More skilled workers and increased nationwide business<\/strong><\/p>\n\n\n\n<p>D\u00fcrninger is one of the leading companies for textile printing in Upper Lusatia. \u201cTradespeople, service providers, clubs, municipal organisations &#8211; almost everyone in the region comes to us when they want to have something printed,\u201d says the Sales Director. However, Lensing sees untapped customer potential in nationwide business. Because of this, D\u00fcrninger will be focussing more on this in future. And especially this year. \u201cWe\u2019ll be introducing software that enables us to handle our business processes much more efficiently &#8211; from incoming goods to production and invoicing. Online shopping will also be integrated.\u201d Thousands of euros will also be invested here. In addition, new employees have been recruited in various areas, from graphics and embroidery to sales and direct import on the competitive labour market in Upper Lusatia.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.duerninger.com\">www.duerninger.com<\/a><\/p>\n\n\n\n<p><em>Picture: Modernised machinery in Herrnhut: Investing instead of complaining \u2013 that\u2019s the motto of Albrecht Kittler, Managing Director of D\u00fcrninger Textildruck. Photo: D\u00fcrninger Textildruck<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhingeing doesn\u2019t help. We\u2019re staying optimistic and looking for new opportunities.\u201d With this statement, Albrecht Kittler, Managing Director at D\u00fcrninger Textildruck, sets the tone and observes, \u201cWe\u2019ve maintained our standards.\u201d Instead of complaining, the company is modernising and investing in digitalisation and personnel. In recent months, some of the machinery at the company headquarters in [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":39958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[357,360,26],"tags":[],"class_list":["post-40189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-newsflash-en","category-promotional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00fcrninger Textildruck to modernise and invest - PSI Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/psi-network.de\/en\/2025\/07\/04\/durninger-textildruck-to-modernise-and-invest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00fcrninger Textildruck to modernise and invest - PSI Network\" \/>\n<meta property=\"og:description\" content=\"\u201cWhingeing doesn\u2019t help. We\u2019re staying optimistic and looking for new opportunities.\u201d With this statement, Albrecht Kittler, Managing Director at D\u00fcrninger Textildruck, sets the tone and observes, \u201cWe\u2019ve maintained our standards.\u201d Instead of complaining, the company is modernising and investing in digitalisation and personnel. 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