{"id":40366,"date":"2025-07-29T15:19:53","date_gmt":"2025-07-29T13:19:53","guid":{"rendered":"https:\/\/psi-network.de\/?p=40366"},"modified":"2025-07-29T15:19:54","modified_gmt":"2025-07-29T13:19:54","slug":"branded-worlds-jason-lucash-from-rupt-in-conversation","status":"publish","type":"post","link":"https:\/\/psi-network.de\/en\/2025\/07\/29\/branded-worlds-jason-lucash-from-rupt-in-conversation\/","title":{"rendered":"Branded Wor(l)ds: Jason Lucash from RUPT in conversation"},"content":{"rendered":"\n

Branding today requires more than just good communication. It requires attitude, knowledge and international cooperation. That’s exactly what Branded Wor(l)ds delivers \u2013 the transatlantic podcast for anyone who wants to think about brands in a future-proof way. Every month, US branding expert Jeff Solomon and Europe’s voice on sustainability Steven Baumg\u00e4rtner talk to inspiring guests about the topics shaping brands today and tomorrow. On\u00a0August 3 at 09:00 CET<\/strong>, the new episode will go live.<\/p>\n\n\n\n

Our guest: Jason Lucash<\/strong>, CEO of RUPT, serial entrepreneur, and one of the most creative minds in the industry. Known for founding Origaudio and later taking it to global success, Jason is now shaping the future of sustainable, purpose-driven merchandise with RUPT.<\/p>\n\n\n\n

In this episode, we speak with Jason about responsible product development, what it takes to drive innovation in a crowded market, and how brands can stay relevant by standing for something bigger than the products they sell. We also discuss his personal favorite products, the story behind his famously unconventional out-of-office messages, and what makes RUPT not just a company, but a mindset.<\/p>\n\n\n\n

A key part of our conversation is about the RUPT Summer Camp 2025.
Jason shares the vision behind this unique event, which brings together creativity, community, and real-world impact. It is not a typical conference. It is an invitation to connect, reflect, and shape the future of our industry in a new way.<\/p>\n\n\n\n

What else to expect in this episode:
\u2022 Why sustainable product design is no longer optional
\u2022 How innovation emerges from discomfort
\u2022 What leadership means in a purpose-first company culture
\u2022 And how humor and authenticity can be powerful tools in business
RUPT<\/strong>\u00a0is about breaking routines, challenging the status quo, and creating space for new perspectives. This episode captures that spirit in full. <\/p>\n\n\n\n

Mark your calendar:\u00a0Sunday, August 3 at 09:00 CET<\/strong>
Available on all major podcast platforms or at www.brandedworlds.online\/<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Branding today requires more than just good communication. It requires attitude, knowledge and international cooperation. That’s exactly what Branded Wor(l)ds delivers \u2013 the transatlantic podcast for anyone who wants to think about brands in a future-proof way. 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